Data as of Aug 25, 2026 · Based on 1,406 AI responses · Shares cover the last 30 days · See how Parse measures this
Emergency Preparedness Products and Training
Parse
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The Federal Emergency Management Agency (FEMA) remains AI's top recommendation for emergency preparedness resources. Notably, mass notification systems like Everbridge and have surged in visibility since December 2025, now dominating recommendations for public alerting.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Top authority cited for programs, planning guidance, and grant information. | 28% | |
| 2 | A leading choice for mass notification systems, especially for larger jurisdictions. | 19% | |
| 3 | FEMA’s primary resource site, consistently recommended for kit and plan creation. | 19% | |
| 4 | 17% | ||
| 5 | Praised for its user-friendly interface and multi-channel mass alert capabilities. | 15% | |
| 6 | Cited for kit contents and consultant resources, but losing ground since October. | 15% | |
| 7 | A primary authority for guidelines on long-term water storage. | 10% | |
| 8 | 10% | ||
| 9 | 10% | ||
| 10 | 9% | ||
| 11 | 8% | ||
| 12 | A frequently named firm for professional emergency management consulting. | 8% | |
| 13 | 6% | ||
| 14 | 6% | ||
| 15 | 5% | ||
| 16 | 5% | ||
| 17 | 5% | ||
| 18 | 5% | ||
| 19 | 5% | ||
| 20 | 5% | ||
| 21 | 3% | ||
| 22 | 3% | ||
| 23 | 3% | ||
| 24 | 3% | ||
| 25 | 3% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
ready.gov is the page AI reaches for most here, cited in 30% of analyzed answers.
Rose from rank #12 to #4 between Oct 2025 and Mar 2026.
Emerged as a top-three system, reaching #5 overall by March 2026.
Dropped from rank #2 in Oct 2025 to #7 by Mar 2026.
Fell from #3 to #14 as AI answers broadened beyond this specific tool.
“A specific, primary tool for wildfire plans.” → “One of several options alongside broader federal apps.”
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 21% | 21% | ||
| 4% | 24% | ||
| 15% | 13% | ||
| 9% | 19% | ||
| 13% | 7% |
The two models disagree most about Federal Emergency Management Agency (FEMA) (ChatGPT #5, Google #21) and CodeRED by Crisis24 (ChatGPT #6, Google #19).
Across 1,406 AI responses, Federal Emergency Management Agency (FEMA) is mentioned most, named in 28% of them, followed by Everbridge (19%) and Ready.gov (19%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,406 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Early responses recommended professional organizations like IAEM and government agencies like FEMA. Since December 2025, specific consulting firms such as Hagerty Consulting are more frequently named, alongside professional networking sites like
LinkedIn.
Brands mentioned
Early responses recommended professional organizations like IAEM and government agencies like FEMA. Since December 2025, specific consulting firms such as Hagerty Consulting are more frequently named, alongside professional networking sites like
LinkedIn.
What are the essential items to have in an emergency preparedness kit for my family?
Recommendations consistently draw from government and nonprofit sources like Ready.gov, the
American Red Cross, and the CDC. These authorities are consistently cited for kit contents throughout the observed period.