What does AI recommend for payroll and hris software?

Gusto continues to be the AI assistant's top recommendation for small business payroll, praised for its ease of use and all-in-one platform. However, the market is diversifying, with legacy providers like ADP and global specialists like Deel gaining significant ground for businesses with scaling or international hiring needs.

Which payroll and hris software brands appear most in AI answers?

Across 10,958 AI responses, Gusto is mentioned most, named in 67% of them, followed by ADP (47%) and Rippling (47%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 10,958 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best payroll and HRIS software, according to AI

Data as of Aug 25, 2026 · Based on 10,958 AI responses · See how Parse measures this

Payroll and HRIS Software

915 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Payroll and HRIS Software, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	GustoThe top all-around choice for small business payroll and basic HR.	The top all-around choice for small business payroll and basic HR.	67%
2	ADPA trusted, scalable choice for companies planning to grow or needing strong compliance.	A trusted, scalable choice for companies planning to grow or needing strong compliance.	47%
3	RipplingFrequently suggested for fast-growing startups needing integrated HR, IT, and payroll.	Frequently suggested for fast-growing startups needing integrated HR, IT, and payroll.	47%
4	OnPayPraised for transparent, flat-rate pricing and straightforward full-service payroll features.	Praised for transparent, flat-rate pricing and straightforward full-service payroll features.	41%
5	Intuit		37%
6	Paychex		29%
7	Patriot SoftwareConsistently cited as the most affordable and budget-friendly payroll option for small teams.	Consistently cited as the most affordable and budget-friendly payroll option for small teams.	23%
8	Square		20%
9	BambooHR		19%
10	DeelThe go-to recommendation for startups hiring contractors or employees globally.	The go-to recommendation for startups hiring contractors or employees globally.	16%
11	Homebase		10%
12	Workday		10%
13	Paylocity		9%
14	Xero		9%
15	SurePayroll		8%
16	Zoho		8%
17	HiBob		7%
18	Wave		7%
19	Paycor		6%
20	Justworks		6%
21	UKG		6%
22	Paycom		5%
23	Oracle		4%
24	Remote		4%
25	Payroll4Free		4%
26	TriNet		4%
27	SAP		3%
28	Deputy		3%
29	Connecteam		3%
30	Sage		2%
31	Papaya Global		2%
32	FreshBooks		2%
33	Dayforce		2%
34	Clockify		2%
35	Buddy Punch		2%
36	Personio		2%
37	TimeTrex		2%
38	GoCo		2%
39	Hubstaff		2%
40	Found		1%
41	Warp		1%
42	TCP Software		1%
43	Zapier		1%
44	Factorial HR		<1%
45	When I Work		<1%
46	Routable		<1%
47	Tipalti		<1%
48	Microsoft		<1%
49	Branch		<1%
50	Inova Payroll		<1%
51	ClockShark		<1%
52	Workforce.com		<1%
53	Leapsome		<1%
54	Wingspan		<1%
55	Jibble		<1%
56	QuickBooks Online Plus		<1%
57	BILL		<1%
58	Lift HCM		<1%
59	Oyster		<1%
60	Friday		<1%
61	Eddy		<1%
62	Roll by ADP		<1%
63	Salesforce		<1%
64	Namely		<1%
65	Replicon		<1%
66	iSolved HCM		<1%
67	Wise		<1%
68	Harvest		<1%
69	Workato		<1%
70	Alphabet		<1%
71	NolaPro		<1%
72	1-800Accountant		<1%
73	OrangeHRM		<1%
74	Remote		<1%
75	Atlassian		<1%
76	Toggl		<1%
77	Netchex		<1%
78	Zenwork		<1%
79	Iru		<1%
80	TimeCamp		<1%
81	Bolto		<1%
82	U.S. Chamber of Commerce		<1%
83	Asana		<1%
84	Roubler		<1%
85	DM Payroll Solutions		<1%
86	Payoneer		<1%
87	Arcoro		<1%
88	Keka		<1%
89	Everhour		<1%
90	HR Cloud		<1%
91	Lattice		<1%
92	PayEscape		<1%
93	Jamf		<1%
94	Miradore		<1%
95	360Connect		<1%
96	eLearning Industry		<1%
97	Tax1099		<1%
98	TaxBandits		<1%
99	Playroll		<1%
100	Ace Cloud Hosting		<1%