What does AI recommend for sales enablement and engagement platforms?

Highspot has emerged as the leading brand recommended by AI assistants for sales enablement, frequently praised for its robust content management and AI-powered search. Across the category, generative AI has increasingly favored comprehensive enablement suites like Highspot and Seismic over more specialized sales engagement platforms, with former leaders Outreach and SalesLoft seeing their top ranks decline since late 2025.

Which sales enablement and engagement platforms brands appear most in AI answers?

Across 2,405 AI responses, Highspot is mentioned most, named in 53% of them, followed by Seismic (51%) and HubSpot (45%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 2,405 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best sales enablement and engagement platforms, according to AI

Data as of Aug 25, 2026 · Based on 2,405 AI responses · See how Parse measures this

Sales Enablement and Engagement Platforms

412 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Sales Enablement and Engagement Platforms, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	HighspotNow leads AI recommendations, praised for content management and guided selling.	Now leads AI recommendations, praised for content management and guided selling.	53%
2	SeismicConsistently recommended for enterprise teams needing content automation and governance.	Consistently recommended for enterprise teams needing content automation and governance.	51%
3	HubSpotThe top choice for an all-in-one CRM with built-in sales engagement tools.	The top choice for an all-in-one CRM with built-in sales engagement tools.	45%
4	SalesforceMentioned for its native CRM capabilities and evolving 'Sales Engagement' add-ons.	Mentioned for its native CRM capabilities and evolving 'Sales Engagement' add-ons.	40%
5	ShowpadA rising contender, often pairing content management with sales training and coaching.	A rising contender, often pairing content management with sales training and coaching.	39%
6	SalesLoftPositioned against Outreach, noted for user-friendliness and faster onboarding for SDRs.	Positioned against Outreach, noted for user-friendliness and faster onboarding for SDRs.	27%
7	MindtickleGaining prominence for its focus on sales readiness, training, and coaching.	Gaining prominence for its focus on sales readiness, training, and coaching.	25%
8	Spekit		24%
9	OutreachThe go-to for enterprise sales engagement, though its #1 rank has fallen.	The go-to for enterprise sales engagement, though its #1 rank has fallen.	24%
10	KlueThe leading specialist tool for creating and managing competitive intelligence battle cards.	The leading specialist tool for creating and managing competitive intelligence battle cards.	14%
11	Microsoft		13%
12	Allego		13%
13	Gong		12%
14	Pipedrive		11%
15	Zoho		11%
16	Apollo		9%
17	Dock		9%
18	Freshworks		8%
19	Bigtincan		8%
20	Notion		7%
21	Alphabet		7%
22	Close		6%
23	Xtensio		6%
24	Paperflite		6%
25	Playwise HQ		5%
26	Brandfolder		5%
27	Kompyte		5%
28	Crayon		5%
29	Guru		5%
30	SalesHood		4%
31	DocSend		4%
32	Qwilr		3%
33	Reply		3%
34	ZoomInfo		3%
35	Insightly		3%
36	Monday		3%
37	Dock		2%
38	Contify		2%
39	Groove		2%
40	Goodmeetings		2%
41	Mixmax		2%
42	ClickUp		2%
43	Zendesk		2%
44	Clari		2%
45	Conquer		2%
46	Klenty		2%
47	Dialpad		2%
48	Showell		2%
49	Trumpet		2%
50	GetAccept		2%
51	Copper		2%
52	Revenue.io		1%
53	SiftHub		1%
54	OneShot AI		1%
55	Crayon		1%
56	PandaDoc		1%
57	CompeteIQ		1%
58	Templafy		1%
59	LinkedIn		1%
60	ClearSlide		1%
61	Lemlist		1%
62	Avoma		1%
63	Nutshell		1%
64	Yesware		1%
65	Guru		1%
66	SuiteCRM		1%
67	FlippingBook		1%
68	OpenAI		1%
69	Mailshake		1%
70	Dropbox		1%
71	Content Camel		<1%
72	Nimble		<1%
73	OutreachThe go-to for enterprise sales engagement, though its #1 rank has fallen.	The go-to for enterprise sales engagement, though its #1 rank has fallen.	<1%
74	Outplay		<1%
75	Dock		<1%
76	Mailmodo		<1%
77	Salesmate		<1%
78	Hyperbound		<1%
79	BattleCard		<1%
80	Instantly		<1%
81	Confluence		<1%
82	Less Annoying CRM		<1%
83	G2		<1%
84	DealHub		<1%
85	Zapier		<1%
86	Jasper		<1%
87	Automated Analytics		<1%
88	Docebo		<1%
89	Atlassian Confluence AI		<1%
90	Everstage		<1%
91	Amplemarket		<1%
92	Docket		<1%
93	Cognism		<1%
94	ActiveCampaign		<1%
95	Xara		<1%
96	Bigin by Zoho		<1%
97	Canva		<1%
98	Chorus		<1%
99	Salesflare		<1%
100	Flowla		<1%