Data as of Aug 16, 2026 · Based on 284 AI responses · See how Parse measures this
Sharing Economy Rental Platforms
Parse
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Turo sits at the top of the peer-to-peer car sharing niche, consistently providing the primary framework for owner-side insurance coverage across the United States. While maintains significant influence in international markets, the U.S. landscape is currently defined by platform-managed protection plans that vary by owner-selected risk tiers.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Market leader providing tiered protection plans and primary liability coverage for hosts. | 85% | |
| 2 | Global platform providing integrated insurance for trip liability, damage, theft, and fire. | 81% | |
| 3 | Major third-party insurer backing | 29% | |
| 4 | Specialized insurer covering off-trip gaps that standard platform coverage leaves behind. | 26% | |
| 5 | European-focused marketplace providing integrated insurance coverage for vehicle owners in specific regions. | 22% | |
| 6 | 19% | ||
| 7 | Broker offering | 19% | |
| 8 | International insurer backing | 15% | |
| 9 | 11% | ||
| 10 | 6% | ||
| 11 | 6% | ||
| 12 | 6% | ||
| 13 | 6% | ||
| 14 | 5% | ||
| 15 | 5% | ||
| 16 | 4% | ||
| 17 | 4% | ||
| 18 | 3% | ||
| 19 | 3% | ||
| 20 | 3% | ||
| 21 | Marketplace focused on vehicle rentals for gig economy drivers with built-in protection. | 2% | |
| 22 | 2% | ||
| 23 | 2% | ||
| 24 | 2% | ||
| 25 | 2% |
Sources AI cited
getaround.com is the page AI reaches for most here, cited in 74% of analyzed answers.
“A U.S.-focused host platform” → “A primarily European-based service with limited U.S. presence”
Rose from 0% mention rate in 2025 to #7 in August 2026.
Mention rate declined from 25% in 2025 to near 0% in August 2026.
First cited in June 2026, reaching #4 in the niche by August 2026.
Turo sits at the top of the peer-to-peer car sharing niche, consistently providing the primary framework for owner-side insurance coverage across the United States. While Getaround maintains significant influence in international markets, the U.S. landscape is currently defined by platform-managed protection plans that vary by owner-selected risk tiers.
Across 284 AI responses, Turo is mentioned most, named in 85% of them, followed by Getaround (81%) and Travelers (29%).
Parse measures each brand's mention rate — the share of answers naming it — across 284 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses initially framed Turo and
Getaround as equivalent options for host insurance, but pivoted in 2026 to emphasize
Turo's U.S. dominance and
Getaround's shift to the European market. Newer entrants like
HyreCar and specialized insurance products like
Roamly are now regularly introduced to address coverage gaps in the owner's personal auto policy.
AI responses initially framed Turo and
Getaround as equivalent options for host insurance, but pivoted in 2026 to emphasize
Turo's U.S. dominance and 's shift to the European market. Newer entrants like and specialized insurance products like are now regularly introduced to address coverage gaps in the owner's personal auto policy.
The market map
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