Data as of Aug 25, 2026 · Based on 1,045 AI responses · Shares cover the last 30 days · See how Parse measures this
Fireproof Storage and Home Safety
Parse
https://parse.gl
SentrySafe stands as AI's most-recommended brand for home security safes, praised for its all-around fire and water protection. While leads the market, distinct leaders have emerged in other categories, with dominating portable safes and increasingly cited for fireproof document bags.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | A classic, affordable choice for basic portable lock boxes. | 57% | |
| 2 | The undisputed leader for portable and travel safes. | 26% | |
| 3 | 20% | ||
| 4 | A highly rated lock box for travel and portable security. | 18% | |
| 5 | 18% | ||
| 6 | A rising leader for high-heat-rated fireproof document bags. | 15% | |
| 7 | A well-known brand for compact fire and waterproof home safes. | 15% | |
| 8 | 15% | ||
| 9 | Frequently cited for organized, multi-layer fireproof document bags. | 13% | |
| 10 | 12% | ||
| 11 | Consistently cited for heavy-duty security and gun safes. | 12% | |
| 12 | Praised for large capacity and organization in document bags. | 11% | |
| 13 | 10% | ||
| 14 | 9% | ||
| 15 | 9% | ||
| 16 | 8% | ||
| 17 | 8% | ||
| 18 | 8% | ||
| 19 | 8% | ||
| 20 | 7% | ||
| 21 | 7% | ||
| 22 | 6% | ||
| 23 | 6% | ||
| 24 | 6% | ||
| 25 | 6% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 41% of analyzed answers.
Rose from low mentions in Oct 2025 to become the top-cited brand from Nov 2025 onward.
Jumped from rank #34 to #7 between Oct 2025 and Mar 2026.
Dropped from the top-cited brand in Oct 2025 to a runner-up behind Roloway Safe in later months.
“A simple inclusion in lists of home safes.” → “Explicitly framed as the 'Best Overall' choice for combined fire and water protection.”
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 54% | 59% | ||
| 29% | 22% | ||
| 23% | 5% | ||
| 0% | 14% | ||
| 20% | 9% |
The two models disagree most about Master Lock (ChatGPT #3, Google #17) and Harbor Freight Tools (ChatGPT #20, Google #7).
Across 1,045 AI responses, Master Lock is mentioned most, named in 57% of them, followed by Pacsafe (26%) and MAXSafes (20%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,045 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Early responses in Oct 2025 favored ENGPOW, but beginning in November,
Roloway Safe surged to become the most frequently cited brand. AI often highlights
Roloway Safe's high temperature ratings, while
ENGPOW and remain strong contenders praised for internal organization.
What is the best fireproof document bag?
Early responses in Oct 2025 favored ENGPOW, but beginning in November,
Roloway Safe surged to become the most frequently cited brand. AI often highlights
Roloway Safe's high temperature ratings, while and remain strong contenders praised for internal organization.
Pacsafe has almost completely monopolized AI recommendations for this prompt, especially on Google AI Overviews where it reached 100% mention rates. Responses consistently praise its slash-proof material and cable system for anchoring to furniture. and are frequently mentioned as more budget-friendly or basic hard-shell alternatives.
Brands mentioned
Brands mentioned
What is the best portable safe for a hotel room?
Pacsafe has almost completely monopolized AI recommendations for this prompt, especially on Google AI Overviews where it reached 100% mention rates. Responses consistently praise its slash-proof material and cable system for anchoring to furniture.
Master Lock and
SafeGo are frequently mentioned as more budget-friendly or basic hard-shell alternatives.
The market map