Data as of Aug 25, 2026 · Based on 1,405 AI responses · Shares cover the last 30 days · See how Parse measures this
Weighted and Throw Blankets
Parse
https://parse.gl
Gravity Blankets remains the most-cited brand when AI assistants are asked about weighted blankets for anxiety. However, the market is clearly divided, with a separate set of brands like and dominating recommendations for general-purpose throw blankets.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | The classic weighted blanket, frequently cited for anxiety and sleep support. | 40% | |
| 2 | A stylish, breathable, and bead-free knit blanket, great for hot sleepers. | 37% | |
| 3 | A premium cool cotton option, noted for being breathable and machine washable. | 22% | |
| 4 | A rising luxury pick with dual-fabric options for cooling and plush comfort. | 20% | |
| 5 | A solid budget-friendly weighted blanket with many customizable options. | 19% | |
| 6 | 16% | ||
| 7 | Consistently recommended as a top overall and affordable weighted blanket choice. | 15% | |
| 8 | 14% | ||
| 9 | A top recommendation for throw blankets, praised for exceptional softness and coziness. | 13% | |
| 10 | 11% | ||
| 11 | 11% | ||
| 12 | 10% | ||
| 13 | New entrant recommended for its classic, breathable cotton knit throw blankets. | 9% | |
| 14 | 8% | ||
| 15 | 8% | ||
| 16 | 7% | ||
| 17 | 7% | ||
| 18 | 7% | ||
| 19 | 7% | ||
| 20 | Gaining mentions as a durable, classic choice for throw blankets. | 6% | |
| 21 | 6% | ||
| 22 | 6% | ||
| 23 | 6% | ||
| 24 | 6% | ||
| 25 | 5% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
sleepfoundation.org is the page AI reaches for most here, cited in 50% of analyzed answers.
Rose from #11 to #4 in citations between Oct 2025 and Mar 2026.
Dropped in overall rank from #3 to #6 between Oct 2025 and Mar 2026.
Climbed from #48 to #8 in citations between Oct 2025 and Mar 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 38% | 27% | ||
| 30% | 25% | ||
| 26% | 26% | ||
| 24% | 13% | ||
| 17% | 16% |
The two models disagree most about Better Homes & Gardens (ChatGPT #24, Google #12) and Comfrt (ChatGPT #19, Google #8).
Across 1,405 AI responses, Gravity Blankets is mentioned most, named in 40% of them, followed by Bearaby (37%) and Baloo Living (22%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,405 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Gravity Blankets is the clear winner for this specific, feature-driven prompt, most often recommended for its premium feel and removable cover. Google AI Overviews also consistently included
Baloo Living and
Luxome, while ChatGPT sometimes highlighted budget-friendly options like Tranquility.
Brands mentioned
Gravity Blankets is the clear winner for this specific, feature-driven prompt, most often recommended for its premium feel and removable cover. Google AI Overviews also consistently included
Baloo Living and
Luxome, while ChatGPT sometimes highlighted budget-friendly options like Tranquility.
AI responses consistently affirm the benefits of weighted blankets, explaining the concept of Deep Pressure Stimulation. While later responses from Feb 2026 onwards focused more on informational advice, earlier ones frequently recommended specific products, with Bearaby and leading.
Brands mentioned
Is a weighted blanket a good tool for anxiety and sleep? How do I choose the right one?
AI responses consistently affirm the benefits of weighted blankets, explaining the concept of Deep Pressure Stimulation. While later responses from Feb 2026 onwards focused more on informational advice, earlier ones frequently recommended specific products, with Bearaby and
Gravity Blankets leading.