Data as of Aug 25, 2026 · Based on 950 AI responses · See how Parse measures this
Sports Betting Platforms & Apps
Parse
https://parse.gl
bet365 leads, named in 50% of answers, ahead of at 36% and at 33%.
bet365 continues to lead AI recommendations as the top global platform for soccer betting. However, major US sportsbooks like
DraftKings and
FanDuel have surged since late 2025, now challenging for dominance in prompts about the English Premier League and micro-betting.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | The top global choice, often called the 'gold standard' for soccer betting. | 50% | |
| 2 | Top US sportsbook praised for its user experience and live betting features. | 36% | |
| 3 | A leading US option, surging in EPL and micro-betting recommendations. | 33% | |
| 4 | A top recommendation for premium and professional-grade portable soccer goals. | 23% | |
| 5 | 21% | ||
| 6 | 20% | ||
| 7 | 18% | ||
| 8 | Praised as the 'gold standard' for durable, quick-setup portable goals. | 17% | |
| 9 | A Canadian favorite known for its local focus and customer support. | 15% | |
| 10 | 15% | ||
| 11 | 14% | ||
| 12 | 13% | ||
| 13 | 12% | ||
| 14 | 11% | ||
| 15 | 10% | ||
| 16 | 10% | ||
| 17 | 9% | ||
| 18 | 8% | ||
| 19 | 7% | ||
| 20 | 7% | ||
| 21 | 7% | ||
| 22 | 7% | ||
| 23 | 5% | ||
| 24 | 5% | ||
| 25 | Established UK brand losing ground but still cited for each-way bets. | 5% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 36% of analyzed answers.
“A top global sportsbook, often listed among others.” → “The definitive 'gold standard' for soccer betting worldwide.”
Jumped from 8% mention rate in Oct 2025 to 49% by Mar 2026.
Dropped from #2 overall in Oct 2025 to #9 by Mar 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 61% | 62% | ||
| 43% | 37% | ||
| 33% | 31% | ||
| 23% | 31% | ||
| 23% | 26% |
The two models disagree most about BET99 (ChatGPT #19, Google #7) and Forza Sports (ChatGPT #20, Google #11).
Across 950 AI responses, bet365 is mentioned most, named in 50% of them, followed by FanDuel (36%) and DraftKings (33%).
Parse measures each brand's mention rate — the share of answers naming it — across 950 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Initially, responses listed a mix of UK and US sportsbooks, with bet365 as the leader. Since December 2025, US-based platforms
DraftKings and
FanDuel have become consistently top-cited alongside
bet365, especially in Google AI Overviews and later ChatGPT responses. The framing has also shifted from simple lists to more evaluative comparisons.
Initially, responses listed a mix of UK and US sportsbooks, with bet365 as the leader. Since December 2025, US-based platforms
DraftKings and
FanDuel have become consistently top-cited alongside , especially in Google AI Overviews and later ChatGPT responses. The framing has also shifted from simple lists to more evaluative comparisons.
bet365 has been the top recommendation for Canadian users throughout the observation period. Since late 2025, ChatGPT responses have increasingly supplemented this by highlighting Canadian-focused brands like and as strong local alternatives. Google AI Overviews, while less detailed, also consistently mentions .
Brands mentioned
Brands mentioned
What's the best sports betting platform for users in Canada?
bet365 has been the top recommendation for Canadian users throughout the observation period. Since late 2025, ChatGPT responses have increasingly supplemented this by highlighting Canadian-focused brands like
Sports Interaction and
BET99 as strong local alternatives. Google AI Overviews, while less detailed, also consistently mentions
bet365.