Data as of Aug 25, 2026 · Based on 671 AI responses · Shares cover the last 30 days · See how Parse measures this
National Association of Social Workers (socialworkers-org) leads AI responses in this market, particularly for professional guidance. For specific career questions, AI consistently favors official directories and professional organizations, while general lifestyle queries draw from a broader and less stable set of blogs and media outlets.
Self-Help and Lifestyle Advice
Parse
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| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | The top-cited source for professional standards and finding clinical supervisors. | 36% | |
| 2 | A rising, specialized directory for finding licensed clinical supervisors. | 27% | |
| 3 | 25% | ||
| 4 | 21% | ||
| 5 | Frequently cited for peer-to-peer advice on finding clinical supervisors. | 18% | |
| 6 | Cited for professional networking to find social work supervisors. | 15% | |
| 7 | 13% | ||
| 8 | BBusiness InsiderOften cited for practical guidance on deciding which family heirlooms to keep. | Often cited for practical guidance on deciding which family heirlooms to keep. | 12% |
| 9 | 12% | ||
| 10 | 10% | ||
| 11 | 8% | ||
| 12 | 8% | ||
| 13 | 7% | ||
| 14 | 6% | ||
| 15 | 5% | ||
| 16 | 5% | ||
| 17 | Consistently recommended for its therapist and clinical supervisor directories. | 5% | |
| 18 | 4% | ||
| 19 | 4% | ||
| 20 | 3% | ||
| 21 | 3% | ||
| 22 | 3% | ||
| 23 | 2% | ||
| 24 | 2% | ||
| 25 | 2% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 54% of analyzed answers.
Climbed from #5 to #2 overall between December and January.
Dropped from #2 to #5 overall between December and January.
“A primary source for reconnecting as empty nesters in late 2025.” → “One of several sources in early 2026 as AI began including more therapy-focused sites.”
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 36% | 39% | ||
| 2% | 39% | ||
| 14% | 36% | ||
| 7% | 32% | ||
| 7% | 25% |
Across 671 AI responses, National Association of Social Workers is mentioned most, named in 36% of them, followed by Clinical Supervision Directory (27%) and Psychology Today Therapist Directory (25%).
Parse measures each brand's mention rate — the share of answers naming it — across 671 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Throughout the winter, AI responses consistently recommended setting new routines and exploring shared interests. While Focus on the Family (focusonthefamily-com) was a dominant source in late 2025, by January 2026 models like ChatGPT began incorporating a broader range of therapy and lifestyle sources such as Prevention (prevention-com) and
The Gottman Institute (gottman-com).
Brands mentioned
My partner and I are empty nesters for the first time. What are some ways to reconnect?
Throughout the winter, AI responses consistently recommended setting new routines and exploring shared interests. While Focus on the Family (focusonthefamily-com) was a dominant source in late 2025, by January 2026 models like ChatGPT began incorporating a broader range of therapy and lifestyle sources such as Prevention (prevention-com) and
The Gottman Institute (gottman-com).
AI provides stable, highly practical advice on finding an LCSW supervisor, consistently recommending a multi-pronged strategy. Responses regularly point to using online directories like (clinicalsupervisiondirectory-com) and (psychologytoday-com), leveraging professional organizations like the (socialworkers-org), and networking on platforms like and .
What is the best way for a new LCSW to find a clinical supervisor?
AI provides stable, highly practical advice on finding an LCSW supervisor, consistently recommending a multi-pronged strategy. Responses regularly point to using online directories like Clinical Supervision Directory (clinicalsupervisiondirectory-com) and
Psychology Today (psychologytoday-com), leveraging professional organizations like the
National Association of Social Workers (socialworkers-org), and networking on platforms like
LinkedIn and
Reddit.