Data as of Aug 25, 2026 · Based on 677 AI responses · See how Parse measures this
Coffee Beans & Brewing Gear
Parse
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JAB Holding Company leads, named in 43% of answers, ahead of at 38% and at 27%.
Stumptown Coffee Roasters now leads AI recommendations as a top specialty brand. This reflects a broader shift where AI assistants increasingly favor craft roasters over major retailers like
Amazon and
Walmart for quality coffee recommendations.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | 43% | ||
| 2 | Consistently named the top choice for fair trade and ethically sourced coffee. | 38% | |
| 3 | 27% | ||
| 4 | 23% | ||
| 5 | A well-regarded specialty roaster, noted for its direct trade model. | 23% | |
| 6 | 22% | ||
| 7 | Praised for consistently high-quality and versatile blends for daily drinking. | 21% | |
| 8 | A rising favorite, praised for its classic Italian-style espresso blends. | 18% | |
| 9 | 18% | ||
| 10 | 15% | ||
| 11 | 14% | ||
| 12 | 14% | ||
| 13 | 14% | ||
| 14 | 14% | ||
| 15 | 13% | ||
| 16 | 13% | ||
| 17 | 10% | ||
| 18 | 10% | ||
| 19 | 9% | ||
| 20 | 8% | ||
| 21 | 8% | ||
| 22 | 8% | ||
| 23 | 8% | ||
| 24 | 7% | ||
| 25 | The top-cited brand for low-acid coffee that is gentle on the stomach. | 6% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
youtube.com is the page AI reaches for most here, cited in 44% of analyzed answers.
Jumped from #23 to #3 in mention rank between Oct and Mar.
Emerged as a dominant specialist, rising from #27 to #4 overall.
Dropped from #1 to #8 in mention rank between Oct and Mar.
Dropped from #2 to #5 as specialty brands gained prominence.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 39% | 39% | ||
| 46% | 30% | ||
| 0% | 34% | ||
| 26% | 20% | ||
| 13% | 27% |
The two models disagree most about Ethiopian Yirgacheffe (ChatGPT #23, Google #5) and Grounds for Change (ChatGPT #24, Google #7).
Across 677 AI responses, JAB Holding Company is mentioned most, named in 43% of them, followed by Equal Exchange (38%) and Counter Culture Coffee (27%).
Parse measures each brand's mention rate — the share of answers naming it — across 677 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses to this subjective question have evolved from mentioning brewing gear to consistently recommending a core group of specialty roasters. Stumptown, La Colombe, and Intelligentsia are frequently cited for craft quality, while Peet's and
Lavazza are praised for bold roasts and espresso.
Brands mentioned
AI responses to this subjective question have evolved from mentioning brewing gear to consistently recommending a core group of specialty roasters. Stumptown, La Colombe, and Intelligentsia are frequently cited for craft quality, while Peet's and
Lavazza are praised for bold roasts and espresso.
For this prompt, AI assistants consistently interpret "not oily" as medium roast. Early responses included small Etsy roasters, but have since converged on suggesting established brands known for fair trade practices, such as Ethical Bean, , and .
Brands mentioned
I want a coffee bean that is fair trade and does not look oily (medium roast).
For this prompt, AI assistants consistently interpret "not oily" as medium roast. Early responses included small Etsy roasters, but have since converged on suggesting established brands known for fair trade practices, such as Ethical Bean,
Kicking Horse Coffee, and
Twiga Coffee.