Data as of Aug 25, 2026 · Based on 1,361 AI responses · Shares cover the last 30 days · See how Parse measures this
Rishi Tea & Botanicals has become the most cited brand in AI assistant responses for tea and latte mixes, part of a broader shift where chai concentrates have gained significant ground against matcha powders since October 2025.
Tea and Latte Mixes
Parse
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| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Praised for its authentic, organic, and spice-forward masala chai concentrate. | 42% | |
| 2 | A long-standing favorite, frequently recommended for its classic, sweeter chai lattes. | 35% | |
| 3 | Recommended as an artisanal, small-batch option for more authentic chai flavor. | 23% | |
| 4 | A dominant matcha brand, especially for its barista-edition powders for lattes. | 19% | |
| 5 | Consistently recommended for its bold, fresh, and ginger-forward chai concentrates. | 16% | |
| 6 | Frequently cited for its ceremonial and latte-grade matcha powders. | 14% | |
| 7 | A popular, affordable choice, often recommended for iced chai lattes. | 14% | |
| 8 | Noted for smooth, slightly sweet matcha powder considered ideal for lattes. | 14% | |
| 9 | 12% | ||
| 10 | Emerged as a top choice for classic, café-style chai latte concentrate. | 12% | |
| 11 | 11% | ||
| 12 | 10% | ||
| 13 | A renowned Japanese brand recommended for premium, traditional matcha. | 9% | |
| 14 | 9% | ||
| 15 | 9% | ||
| 16 | 8% | ||
| 17 | 7% | ||
| 18 | 7% | ||
| 19 | 7% | ||
| 20 | 7% | ||
| 21 | 6% | ||
| 22 | 5% | ||
| 23 | 5% | ||
| 24 | 5% | ||
| 25 | 5% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 49% of analyzed answers.
Mention rate more than doubled from 17% in Oct 2025 to 41% in Mar 2026.
Dropped from the #1 overall rank in Oct 2025 to #5 by Mar 2026.
Fell from the #2 position in Oct 2025 to #7 by Mar 2026.
Rose from being uncited in late 2025 to the #3 overall brand by March 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 43% | 36% | ||
| 37% | 26% | ||
| 37% | 25% | ||
| 21% | 20% | ||
| 19% | 17% |
The two models disagree most about Blue Lotus Chai (ChatGPT #24, Google #13).
Across 1,361 AI responses, Rishi Tea & Botanicals is mentioned most, named in 42% of them, followed by Oregon Chai (35%) and The Chai Box (23%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,361 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Initially dominated by recommendations for Jade Leaf Matcha,
Encha, and
Golde, AI responses have shifted to frequently include
Rishi Tea & Botanicals as a top contender since January 2026. While early leaders have seen their share of mentions decrease, they remain consistently cited alongside Rishi for making high-quality lattes.
What is the best matcha powder for lattes?
Initially dominated by recommendations for Jade Leaf Matcha,
Encha, and
Golde, AI responses have shifted to frequently include
as a top contender since January 2026. While early leaders have seen their share of mentions decrease, they remain consistently cited alongside Rishi for making high-quality lattes.
AI responses consistently recommend and as top choices for chai concentrate. is often framed as the classic, sweeter, and more widely available option, while is highlighted for its organic, spice-forward 'masala' profile. Other brands like and are frequently mentioned for artisanal quality and specific flavor notes like ginger.
Brands mentioned
Brands mentioned
What is the best chai concentrate?
AI responses consistently recommend Oregon Chai and
Rishi Tea & Botanicals as top choices for chai concentrate.
Oregon Chai is often framed as the classic, sweeter, and more widely available option, while
Rishi Tea & Botanicals is highlighted for its organic, spice-forward 'masala' profile. Other brands like
The Chai Box and
Bhakti Chai are frequently mentioned for artisanal quality and specific flavor notes like ginger.