Data as of Aug 25, 2026 · Based on 2,056 AI responses · See how Parse measures this
City Tours and Attraction Tickets
ParseChatGPT + Google AIParse
https://parse.gl
Measured across ChatGPT & Google AI| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 |  TripadvisorOften suggested for finding reviews and booking a wide range of tour types. | Often suggested for finding reviews and booking a wide range of tour types. | 37% |
| 2 | GetYourGuideNow the category leader, frequently cited for booking tours in Tokyo and Paris. | Now the category leader, frequently cited for booking tours in Tokyo and Paris. | 24% |
| 3 |  Big Bus ToursThe go-to brand for hop-on-hop-off bus tours, especially in New York City. | The go-to brand for hop-on-hop-off bus tours, especially in New York City. | 17% |
| 4 |  Magical TripA key recommendation for guided anime and gaming tours in Akihabara. | A key recommendation for guided anime and gaming tours in Akihabara. | 10% |
| 5 |  ExperienceFirstCited for providing in-depth, guided walking tours of specific NYC landmarks. | Cited for providing in-depth, guided walking tours of specific NYC landmarks. | 9% |
| 6 |  Circle Line Sightseeing Cruises | 9% | |
| 7 |  The Tour GuyA strong contender for skip-the-line guided tours in Paris. | A strong contender for skip-the-line guided tours in Paris. | 9% |
| 8 |  Amigo Tours | 8% | |
| 9 |  Super PotatoA specific retro game store now frequently recommended for Akihabara tours. | A specific retro game store now frequently recommended for Akihabara tours. | 7% |
| 10 |  TopView Sightseeing | 6% | |
| 11 |  Go City | 6% | |
| 12 |  Context Travel | 6% | |
| 13 |  GoWithGuide | 6% | |
| 14 |  USA Guided Tours | 6% | |
| 15 |  Small Bus Tours NYC | 5% | |
| 16 |  KlookA frequently recommended platform for booking various tours and activities in Tokyo. | A frequently recommended platform for booking various tours and activities in Tokyo. | 5% |
| 17 |  Withlocals | 5% | |
| 18 |  GiGO | 5% | |
| 19 |  New York Pass | 5% | |
| 20 |  City Wonders | 5% | |
| 21 |  Taito Corporation | 5% | |
| 22 |  ToursByLocals | 4% | |
| 23 |  Japan Wonder Travel | 4% | |
| 24 |  Tokiotours | 4% | |
| 25 |  City Tales Tours | 4% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
tripadvisor.com is the page AI reaches for most here, cited in 54% of analyzed answers.
Rose from #5 to #1 in overall mentions between Oct 2025 and Mar 2026.
Jumped in rank from #16 to #6, cited for its guided walking tours.
Once the sole recommendation, it now shares space with large travel aggregators.
“A seafood-heavy tour that may not be vegetarian-friendly.” → “An operator often open to customizing for vegetarian needs if contacted in advance.”
Dropped from #4 to #12 in overall mentions, facing more niche competition.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| GetYourGuide | 13% | 26% | |
| Small Bus Tours NYC | 17% | 0% | |
 Viator | 12% | 22% | |
| Super Potato | 14% | 15% | |
| Big Bus Tours | 7% | 14% |
The two models disagree most about Hato Bus (ChatGPT #21, Google #9) and Context Travel (ChatGPT #25, Google #14).
GetYourGuide has become the top recommendation for booking city tours and attraction tickets in AI-generated responses, climbing from fifth to first place since October 2025. This surge reflects a broader shift where large online travel agencies are increasingly favored over smaller, specialized operators for a wide range of tour-related queries.
Across 2,056 AI responses, Tripadvisor is mentioned most, named in 37% of them, followed by GetYourGuide (24%) and Big Bus Tours (17%).
Parse measures each brand's mention rate — the share of answers naming it — across 2,056 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
TripadvisorToursByLocalsJapan Wonder TravelAI initially recommended a mix of operators but later shifted to favor private, customizable tours from platforms like 
AI initially recommended a mix of operators but later shifted to favor private, customizable tours from platforms like
Big Bus ToursCircle Line Sightseeing CruisesAI overwhelmingly and consistently recommends hop-on-hop-off bus tours, with
Brands mentioned
TripadvisorToursByLocalsJapan Wonder TravelJapan Wonder TravelBig Bus ToursAI overwhelmingly and consistently recommends hop-on-hop-off bus tours, with
