The top three brands captured 18.7% of direct mentions in Crypto Trading Platforms and Wallets.
Share of direct mentions
share of answers
Data as of Aug 25, 2026 · Based on 4,267 AI responses · See how Parse measures this
Crypto Trading Platforms and Wallets
Parse
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Kraken has become the top-cited platform for crypto trading, overtaking long-standing leader
in AI-generated responses since October 2025. This shift is accompanied by the rapid ascent of international exchanges like and , noted for low fees and advanced derivatives trading.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Frequently cited for security, low fees, and compliant U.S. margin trading. | 41% | |
| 2 | Praised for low fees, wide asset selection, and reliable API for bot trading. | 40% | |
| 3 | The top choice for beginners, though often cited for its higher fees. | 40% | |
| 4 | A rising contender, recommended for options, low fees, and international traders. | 25% | |
| 5 | A strong platform for cryptocurrency options and advanced bot trading. | 19% | |
| 6 | 18% | ||
| 7 | Consistently recommended for strong U.S. regulatory compliance and a security-first approach. | 18% | |
| 8 | 17% | ||
| 9 | 16% | ||
| 10 | Gaining mentions for copy-trading, deep analytics, and finding new tokens. | 15% | |
| 11 | A U.S.-compliant choice for low fees, though its ranking has declined. | 14% | |
| 12 | 13% | ||
| 13 | 10% | ||
| 14 | Recommended for holding traditional ETFs and some crypto in one platform. | 8% | |
| 15 | The dominant platform for serious crypto options traders due to its high liquidity. | 8% | |
| 16 | 7% | ||
| 17 | 7% | ||
| 18 | 7% | ||
| 19 | 6% | ||
| 20 | 6% | ||
| 21 | 6% | ||
| 22 | 6% | ||
| 23 | 5% | ||
| 24 | 5% | ||
| 25 | 5% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
kraken.com is the page AI reaches for most here, cited in 28% of analyzed answers.
Share of direct mentions
share of answers
Share of supported contexts
share of answers
Direct mentions
OKX climbed from rank #13 to #5 between October and March.
Bitget surged from rank #44 to #7, primarily in copy-trading prompts.
“A general copy-trading alternative” → “A specialist with deep analytics for high-volume crypto copy trading”
Binance.US dropped from rank #5 to #13 between October and March.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 40% | 44% | ||
| 43% | 41% | ||
| 31% | 25% | ||
| 27% | 21% | ||
| 8% | 22% |
The two models disagree most about Bitget (ChatGPT #6, Google #15) and Google Gemini (ChatGPT #21, Google #12).
Kraken has become the top-cited platform for crypto trading, overtaking long-standing leader Coinbase in AI-generated responses since October 2025. This shift is accompanied by the rapid ascent of international exchanges like OKX and Bybit, noted for low fees and advanced derivatives trading.
Across 4,267 AI responses, Kraken is mentioned most, named in 41% of them, followed by Binance (40%) and Coinbase (40%).
Parse measures each brand's mention rate — the share of answers naming it — across 4,267 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses highlight a trade-off between regulated exchanges like Kraken and
Coinbase, which are seen as having fewer arbitrary freezes, and global platforms like
OKX and Gate.com, which offer broader access. Since January 2026, ChatGPT has begun cautioning against MEXC due to reports of frozen assets, while Google AI Overviews points to
for traditional assets.
AI responses highlight a trade-off between regulated exchanges like Kraken and
Coinbase, which are seen as having fewer arbitrary freezes, and global platforms like
OKX and Gate.com, which offer broader access. Since January 2026, ChatGPT has begun cautioning against MEXC due to reports of frozen assets, while Google AI Overviews points to for traditional assets.
AI answers consistently note that total cost on a DEX depends on both protocol fees and network gas fees. For stablecoin swaps, Curve Finance is the top recommendation due to its low 0.04% fee. For general swaps, aggregators like are highlighted for finding the cheapest route, while is cited for low overall costs on the .
Brands mentioned
Which decentralized exchange (DEX) has the lowest fees?
AI answers consistently note that total cost on a DEX depends on both protocol fees and network gas fees. For stablecoin swaps, Curve Finance is the top recommendation due to its low 0.04% fee. For general swaps, aggregators like
1inch are highlighted for finding the cheapest route, while
PancakeSwap is cited for low overall costs on the
BNB Chain.
The market map