Best outdoor adventure travel gear, according to AI

Data as of Aug 25, 2026 · Based on 340 AI responses · Shares cover the last 30 days · See how Parse measures this

YouTube is now the top-cited resource for hiking advice, with AI models frequently recommending it for training plans and visual guides. This reflects a broader shift in recommendations, moving away from traditional retailers toward digital tools and apps like AllTrails for on-trail planning and navigation.

Outdoor Adventure Travel Gear

152 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Outdoor Adventure Travel Gear, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	Alphabet		21%
2	REI Co-opDropped from its top position, now cited as a general resource for essentials.	Dropped from its top position, now cited as a general resource for essentials.	15%
3	OttsWorld		9%
4	Thru-Hiking		9%
5	The Big Outside		8%
6	Reddit		8%
7	Washington Trails Association		7%
8	Backpacker		6%
9	The Trek		6%
10	Adventures		6%
11	Rails-to-Trails Conservancy		5%
12	Outdoor Adventure Training		5%
13	StepMassive		4%
14	Backcountry Kiwi		4%
15	Amanda Outside		4%
16	Wilderness Scotland		4%
17	Australian Hiker		4%
18	Wild Walking UK		4%
19	Wikipedia		4%
20	Summit Strength		3%
21	Appalachian Trail Conservancy		3%
22	Quora		3%
23	Hiawatha Hiking		3%
24	ULA Equipment		3%
25	Andrew Skurka		3%
26	Couch to Trail		3%
27	Hillwalk Tours		3%
28	Gaia GPSA prominent navigation app, often suggested for long-distance routes.	A prominent navigation app, often suggested for long-distance routes.	2%
29	Health		2%
30	LOWA		2%
31	Matt Walk Wild		2%
32	Leave No Trace		2%
33	Far Out Guides		2%
34	Wildland Trekking		2%
35	PepsiCo		2%
36	National Park Service		2%
37	BearVault		2%
38	HikingGuy		2%
39	Slower Hiking		2%
40	REIGEAR		1%
41	Reddit Agency Partner Directory		1%
42	Pacific Crest Trail Association		1%
43	BattlBox		1%
44	Adventure Alan		1%
45	The Great Outdoors Stack Exchange		1%
46	WatchMeSee		1%
47	THE FEM WORD		1%
48	The Hungry HikerA frequently cited blog for solo hiking safety tips and checklists.	A frequently cited blog for solo hiking safety tips and checklists.	1%
49	46 Outdoors		1%
50	Outside		1%
51	Long Path Outfitters		1%
52	Women Who Explore		1%
53	Let's Trek It		1%
54	Monkeys and Mountains		1%
55	Trailblazer Wellness		1%
56	Always On My Mind		1%
57	Corehandf		<1%
58	Hike Oregon		<1%
59	Aquamira		<1%
60	Hilltop Packs		<1%
61	The Great Outdoors (TGO) Magazine		<1%
62	Meta		<1%
63	Hike Before Destination		<1%
64	Hike Your Story		<1%
65	Traveling Nature Journal		<1%
66	Trail Mothers Group		<1%
67	Condé Nast Traveler		<1%
68	The Expert Camper		<1%
69	Everbeam		<1%
70	Batten Emergency		<1%
71	Hikes and Trails		<1%
72	JupiterHikes		<1%
73	Camino de Santiago		<1%
74	Backcountry Foodie		<1%
75	CleverHiker		<1%
76	International Sports Sciences Association (ISSA)		<1%
77	Tom's Guide		<1%
78	The Adventure Element		<1%
79	Queensland Parks		<1%
80	The Hiking Life		<1%
81	The Packable Life		<1%
82	Cicerone Press		<1%
83	Trail Sisters		<1%
84	Trekking Sketches		<1%
85	Wandering with a Dromomaniac		<1%
86	Kate Outdoors		<1%
87	MacFishes		<1%
88	Bearfoot Theory		<1%
89	EatRight		<1%
90	The Hiking Rev		<1%
91	AllTrailsA huge gainer, now the primary recommendation for trail planning and offline maps.	A huge gainer, now the primary recommendation for trail planning and offline maps.	<1%
92	American Pain Consortium		<1%
93	Dotdash Meredith		<1%
94	Leukotape		<1%
95	NHS		<1%
96	REI Funding Partners		<1%
97	The Dyrt		<1%
98	Chase Mountains		<1%
99	Garmin		<1%
100	Helly Hansen		<1%