Data as of Aug 25, 2026 · Based on 2,404 AI responses · See how Parse measures this
Online Portfolio Website Builders
Parse
https://parse.gl
Wix and
are locked in a tight contest for the top spot in AI recommendations for online portfolio builders. Both platforms dominate the landscape by offering versatile, template-driven solutions that appeal across diverse creative and trade professions.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Favored for polished, minimalist templates that elevate visual and editorial work. | 73% | |
| 2 | Highly recommended for drag-and-drop flexibility across diverse creative and trade portfolios. | 69% | |
| 3 | 56% | ||
| 4 | Specialized platform frequently cited for image-heavy creatives like makeup artists and stylists. | 26% | |
| 5 | 22% | ||
| 6 | 21% | ||
| 7 | Positioned as the advanced choice for designers demanding granular control and custom interactions. | 19% | |
| 8 | 18% | ||
| 9 | 18% | ||
| 10 | Noted for free, drag-and-drop gallery layouts ideal for beginners and visual artists. | 18% | |
| 11 | 17% | ||
| 12 | 17% | ||
| 13 | Purpose-built recommendation for writers needing clean, text-forward layouts and PDF embedding. | 15% | |
| 14 | 14% | ||
| 15 | Consistently highlighted as the fastest, cheapest option for simple one-page personal sites. | 11% | |
| 16 | Top marketplace suggestion for writers and professionals seeking to hire freelance web designers. | 11% | |
| 17 | 9% | ||
| 18 | 9% | ||
| 19 | 7% | ||
| 20 | 7% | ||
| 21 | 6% | ||
| 22 | 6% | ||
| 23 | 5% | ||
| 24 | 5% | ||
| 25 | 5% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 40% of analyzed answers.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 79% | 77% | ||
| 64% | 60% | ||
| 37% | 38% | ||
| 45% | 22% | ||
| 17% | 24% |
The two models disagree most about Webflow (ChatGPT #7, Google #25) and LinkedIn (ChatGPT #9, Google #22).
Wix and Squarespace are locked in a tight contest for the top spot in AI recommendations for online portfolio builders. Both platforms dominate the landscape by offering versatile, template-driven solutions that appeal across diverse creative and trade professions.
Across 2,404 AI responses, Squarespace is mentioned most, named in 73% of them, followed by Wix (69%) and Adobe (56%).
Parse measures each brand's mention rate — the share of answers naming it — across 2,404 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
In April 2026, AI emphasized owning a dedicated website over relying solely on social networks. Models consistently recommended Wix,
Squarespace, and
Webflow for primary hosting while treating
Behance and Dribbble as supplementary networking channels.
What's the best way for a Graphic Designer to showcase their portfolio online?
In April 2026, AI emphasized owning a dedicated website over relying solely on social networks. Models consistently recommended Wix,
Squarespace, and
Webflow for primary hosting while treating and Dribbble as supplementary networking channels.
Responses categorize builders by user expertise and technical skill. AI positions Wix and as accessible all-rounders, for advanced control, and for budget-conscious one-page sites.
Brands mentioned
Brands mentioned
which service helps me create my portfolio online?
Responses categorize builders by user expertise and technical skill. AI positions Wix and
Squarespace as accessible all-rounders,
Webflow for advanced control, and
Carrd for budget-conscious one-page sites.