Data as of Aug 25, 2026 · Based on 1,250 AI responses · Shares cover the last 30 days · See how Parse measures this
Online Therapy Pricing Comparison Tools
Parse
https://parse.gl
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | The primary example of subscription-based therapy, known for predictable monthly costs. | 58% | |
| 2 | Consistently cited alongside | 44% | |
| 3 | An emerging insurance-based platform, framed as a cost-effective pay-per-session alternative. | 22% | |
| 4 | Rapidly gaining mentions as an insurance-friendly, pay-per-session therapy provider. | 7% | |
| 5 | 7% | ||
| 6 | 5% | ||
| 7 | 5% | ||
| 8 | 4% | ||
| 9 | A new entrant representing the growing category of insurance-based telehealth networks. | 4% | |
| 10 | 4% | ||
| 11 | 4% | ||
| 12 | 4% | ||
| 13 | A newer mention framed as an insurance-based telehealth network. | 3% | |
| 14 | 3% | ||
| 15 | 3% | ||
| 16 | 3% | ||
| 17 | 3% | ||
| 18 | 3% | ||
| 19 | Consistently cited as a pay-per-session telehealth platform, distinct from subscription models. | 2% | |
| 20 | A pay-per-session example, often grouped with other telehealth services. | 2% | |
| 21 | 2% | ||
| 22 | 2% | ||
| 23 | 2% | ||
| 24 | 2% | ||
| 25 | 2% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
growtherapy.com is the page AI reaches for most here, cited in 32% of analyzed answers.
“A general example of a subscription service.” → “The primary archetype of the cash-pay subscription model, contrasted directly with insurance networks.”
Rose from rank #4 in Nov 2025 to #3 in Mar 2026.
Jumped from rank #34 in Nov 2025 to #4 in Mar 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 42% | 86% | ||
| 17% | 66% | ||
| 0% | 48% | ||
| 5% | 7% | ||
| 2% | 26% |
Across 1,250 AI responses, BetterHelp is mentioned most, named in 58% of them, followed by Talkspace (44%) and Grow Therapy (22%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,250 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI assistants consistently frame the comparison as one of predictable monthly cost (subscription) versus flexibility (pay-per-session). Between December 2025 and January 2026, responses evolved from general advice to explicitly naming BetterHelp and
Talkspace as subscription examples and platforms like
MDLIVE as per-session alternatives.
Brands mentioned
AI assistants consistently frame the comparison as one of predictable monthly cost (subscription) versus flexibility (pay-per-session). Between December 2025 and January 2026, responses evolved from general advice to explicitly naming BetterHelp and
Talkspace as subscription examples and platforms like
MDLIVE as per-session alternatives.
AI responses consistently conclude that insurance-based networks are more cost-effective long-term for users with good coverage, while subscription services like BetterHelp are better for the uninsured or those with high deductibles. Starting in early 2026, Google AI Overviews began citing and as specific examples of these insurance-based networks.
Brands mentioned
AI responses consistently conclude that insurance-based networks are more cost-effective long-term for users with good coverage, while subscription services like BetterHelp are better for the uninsured or those with high deductibles. Starting in early 2026, Google AI Overviews began citing
Grow Therapy and
Alma as specific examples of these insurance-based networks.