For a company planning B2B and B2C sales, which platforms support both public storefronts and B2B features like net terms and tiered pricing?

Operating a hybrid model that serves both direct consumers (B2C) and corporate buyers (B2B) requires an architecture that can handle public catalogs alongside gated, customized price lists, company accounts, and net terms.

Several prominent e-commerce platforms natively support or expertly extend to handle both storefront experiences:

• BigCommerce : Widely considered a premier SaaS platform for hybrid models. It provides native B2B functionality (on Pro/Enterprise plans or via specialized apps) including company hierarchies, purchase orders, quote management, and custom price lists, while maintaining a robust, high-converting B2C public storefront.
• Shopify (specifically with Shopify B2B): Allows you to run a blended store or separate B2B/B2C expansion stores from a single admin. Native B2B features include specific company profiles, individual catalog/tiered pricing, and payment terms (like Net 30/60) tied directly to customer profiles.
• Adobe Commerce (Magento) : Built from the ground up for complex, high-volume enterprise hybrid deployments. It features powerful native B2B toolsets—shared catalogs, requisition lists, negotiable quotes, and company account structures—operating seamlessly alongside multi-site B2C storefronts.
• WooCommerce : An open-source WordPress option. While core WooCommerce leans B2C, specialized extensions like WooCommerce B2B or wholesale suites enable tiered pricing, tax exemptions, hidden wholesale prices, and net payment terms on a single flexible site.
• Oracle NetSuite SuiteCommerce : Ideal if you need your webstore natively tied to an enterprise ERP. It manages B2C web storefronts and complex B2B tiered pricing, customer-specific contracts, and net terms directly from your single source of financial and inventory truth.

If you can share your expected sales volume and whether you use an ERP or accounting system (like QuickBooks or SAP), I can help recommend the most cost-effective platform for your stack.

Yes. If the goal is one commerce platform that can run a public B2C storefront while giving business customers account-specific pricing and payment terms, the strongest options are:

My shortlist

1. shopify.com — best for simplicity and a blended B2B/B2C store

Shopify can run B2B and DTC customers through the same storefront. B2B buyers can log into company accounts and receive different catalogs, prices, discounts, and payment terms, while ordinary shoppers see retail pricing. Shopify also supports volume pricing.

The main caveat is that the exact B2B capabilities depend on the Shopify plan, and more sophisticated wholesale requirements may push you toward Plus or apps.

2. bigcommerce.com — probably the strongest all-around B2B/B2C choice

BigCommerce B2B Edition has a particularly strong native B2B feature set: company accounts, buyer hierarchies, custom pricing, purchase orders, approval workflows, bulk ordering, requisition lists, net payment terms, and a dedicated buyer portal.

I'd look closely at this if you're a manufacturer, distributor, wholesaler, or brand expecting B2B to become a significant part of revenue.

3. business.adobe.com — best for complex B2B

Adobe Commerce is unusually capable if you need complicated customer-specific pricing, gated catalogs, company structures, quotes/RFQs, purchasing workflows, and ERP integration. Its B2B functionality is integrated with its B2C commerce capabilities.

Its downside is implementation and ongoing technical complexity—it's generally overkill if your B2B requirements are straightforward.

4. salesforce.com — best for Salesforce-heavy enterprises

A good choice when your sales organization already relies heavily on Salesforce CRM and you want commerce, customer accounts, sales operations, and enterprise integrations tightly connected. It tends to make more sense for larger organizations than smaller companies.

Bottom line

If I were narrowing this to three:

• Shopify → easiest path to B2C + straightforward wholesale.
• BigCommerce → best balance if B2B is strategically important and you want more B2B functionality natively.
• Adobe Commerce → best when you have complex pricing, account structures, approvals, quoting, or ERP requirements.

For a typical company that wants one public website + wholesale accounts + Net-30/Net-60 + customer-specific/tiered pricing, I'd put BigCommerce and Shopify Plus at the top of the evaluation, with Adobe Commerce if the business logic is substantially more complicated. Current industry comparisons similarly distinguish Shopify for speed/unified B2B+DTC, BigCommerce for native mid-market B2B, and Adobe for deeper enterprise B2B workflows.

If you tell me your company size, expected B2B order volume, ERP/accounting system, and whether you need quotes/POs, I can narrow this to the best 1–2 platforms.

The main caveat is that the exact B2B capabilities depend on the Shopify plan, and more sophisticated wholesale requirements may push you toward Plus or apps.

2. bigcommerce.com — probably the strongest all-around B2B/B2C choice

BigCommerce B2B Edition has a particularly strong native B2B feature set: company accounts, buyer hierarchies, custom pricing, purchase orders, approval workflows, bulk ordering, requisition lists, net payment terms, and a dedicated buyer portal.

I'd look closely at this if you're a manufacturer, distributor, wholesaler, or brand expecting B2B to become a significant part of revenue.

3. business.adobe.com — best for complex B2B

Adobe Commerce is unusually capable if you need complicated customer-specific pricing, gated catalogs, company structures, quotes/RFQs, purchasing workflows, and ERP integration. Its B2B functionality is integrated with its B2C commerce capabilities.

Its downside is implementation and ongoing technical complexity—it's generally overkill if your B2B requirements are straightforward.

Yes. If you want one commerce stack that can expose a public B2C storefront while also giving authenticated B2B buyers company accounts, negotiated/customer-specific pricing, volume/tier pricing, and net payment terms, the strongest options are:

1. Shopify — probably the easiest blended B2B/B2C choice

shopify.com supports a blended store, so the same storefront can serve ordinary consumers and logged-in business customers. Shopify's native B2B features include company accounts, catalogs, net payment terms, quantity rules, and volume pricing.

For example:

• Consumer sees: $100
• Retailer A logs in: $80
• Retailer B logs in: $75
• Buying 50+ units: additional volume price
• Approved business account: Net 30

Shopify supports quantity-based price breaks natively, and Plus adds more granular company/location-specific catalogs.

Best when: B2C is important and you want the B2B side to feel like an extension of a conventional online store.

2. BigCommerce — strongest all-around B2B/B2C hybrid

bigcommerce.com is particularly compelling if B2B is going to be a major part of the business.

Its B2B functionality includes:

• Company accounts and buyer roles
• Customer-specific catalogs and price lists
• Tiered/volume pricing
• Purchase orders
• Net terms
• Credit/account management
• Quotes and CPQ
• Reordering and shared lists

BigCommerce explicitly supports managing purchase orders, credit cards, and net terms on a per-account basis. BigCommerce Commerce It also supports buyer tiers and personalized pricing.

Best when: You expect distributors, wholesalers, retailers, or other sophisticated B2B buyers rather than simply adding a small wholesale channel to a DTC business.

3. Adobe Commerce — strongest for complex pricing/catalog structures

experienceleague.adobe.com supports both B2B and B2C models. Its Shared Catalogs let you give different companies different product assortments and prices while retaining a public catalog for ordinary shoppers.

It also has native tier pricing, including tiers that can be restricted to particular customer groups or B2B shared catalogs.

Best when: You have complicated product catalogs, multiple websites/brands, sophisticated customer segmentation, or substantial ERP/custom-integration requirements.

*Payment-term capabilities should be validated against the specific Adobe Commerce B2B configuration/version you're considering; Adobe provides B2B payment-method configuration but its model is more implementation-dependent than Shopify's or BigCommerce's straightforward net-terms presentation.

4. Salesforce Commerce — enterprise option

salesforce.com can support B2B storefronts and sophisticated pricing. Salesforce's B2B Commerce supports tiered pricing based on purchase quantity, while its broader commerce platform supports both B2B and D2C commerce capabilities.

It's most attractive when your company is already heavily invested in Salesforce CRM, customer data, sales automation, and enterprise workflows.

My shortlist

For a company starting from scratch, I'd rank them:

1. BigCommerce — best overall if B2B and B2C are genuinely equal priorities.
2. Shopify — best if B2C/DTC is primary and wholesale/B2B is an important secondary channel.
3. Adobe Commerce — best for highly customized, complex enterprise commerce.
4. Salesforce Commerce — best when Salesforce is already the center of your business stack.

One important distinction: "tiered pricing" can mean two different things—quantity breaks (e.g., 1–9 = $10, 10–49 = $8) versus customer-specific price lists (Customer A = $8, Customer B = $7). Shopify, BigCommerce, and Adobe can handle both, but the exact mechanics and plan requirements differ.

If you tell me your expected order volume, number of B2B customers, ERP/accounting system, and whether B2B or B2C is the primary channel, I can narrow this to the best 2–3 choices and compare pricing, implementation complexity, net-30 support, customer-specific price lists, and storefront architecture.

Best when: You have complicated product catalogs, multiple websites/brands, sophisticated customer segmentation, or substantial ERP/custom-integration requirements.

*Payment-term capabilities should be validated against the specific Adobe Commerce B2B configuration/version you're considering; Adobe provides B2B payment-method configuration but its model is more implementation-dependent than Shopify's or BigCommerce's straightforward net-terms presentation.

4. Salesforce Commerce — enterprise option

salesforce.com can support B2B storefronts and sophisticated pricing. Salesforce's B2B Commerce supports tiered pricing based on purchase quantity, while its broader commerce platform supports both B2B and D2C commerce capabilities.

It's most attractive when your company is already heavily invested in Salesforce CRM, customer data, sales automation, and enterprise workflows.

My shortlist

For a company starting from scratch, I'd rank them:

When running a hybrid business model that requires a slick, consumer-facing public storefront alongside secure, gated B2B logic (such as net terms, company accounts, and tiered or customer-specific pricing), you need a platform with robust multi-channel architecture.

The top platforms natively capable of handling both B2B and B2C under one roof are organized below by ecosystem:

• 1. BigCommerce
  • Why it fits: Widely considered a gold standard for hybrid models. Out-of-the-box (especially on Pro and Enterprise tiers), it provides native B2B Edition features like company hierarchies, corporate account management, purchase orders, and net payment terms alongside a world-class B2C storefront builder.
  • Pricing/Terms support: Excellent native handling of customer groups, price lists, and volume-based/tiered pricing without relying on messy workarounds.
• 1. Shopify (via Shopify Plus / B2B)
  • Why it fits: Shopify has significantly matured its native B2B capabilities. Through Shopify B2B (housed natively on Shopify Plus or select higher plans), merchants can manage wholesale and retail channels from a single admin. You can assign specific payment terms (like Net 30/60), price lists, and catalog access to specific company profiles while running a high-converting public storefront.
  • Pricing/Terms support: Customer-specific catalogs and tiered quantity pricing tie directly into the checkout framework cleanly.
• 1. Adobe Commerce / Magento Open Source
  • Why it fits: Built for high-volume and enterprise complexity. It features powerful built-in B2B functionality (requisition lists, company accounts, negotiated quotes) combined with legendary B2C catalog and merchandising flexibility.
  • Pricing/Terms support: Deeply customizable tier pricing, customer tiers, and extensible payment gateway integrations to support offline or delayed net-term invoicing.
• 1. WooCommerce (with B2B Extensions/Plugins)
  • Why it fits: Ideal if you prefer a self-hosted WordPress environment. While core WooCommerce is fundamentally B2C, robust ecosystem add-ons (like WooCommerce B2B or official wholesale suites) allow you to lock down parts of the catalog, assign role-based tiered pricing, and offer invoice/net payment methods for approved accounts.
  • Pricing/Terms support: Highly flexible via extensions, though you must monitor plugin compatibility during updates.
• 1. OroCommerce
  • Why it fits: Uniquely built from the ground up specifically for B2B , but architected to support B2C and multi-site storefront extensions. If your primary muscle is heavy B2B (complex buyer roles, RFQs, corporate price lists) but you also need a public-facing B2C presence, Oro handles this cleanly in a single backend.
  • Pricing/Terms support: Native, highly granular price lists, multi-currency, and net terms engine.

To help narrow down which of these fits your operational scale, tell me:

• What is your estimated annual GMV (Gross Merchandise Value) split between B2B and B2C?
• Do you use an ERP (like NetSuite, SAP, or Microsoft Dynamics) that needs real-time sync for inventory and net terms?

For a hybrid model handling both public B2C storefronts and complex B2B requirements (like net terms, tiered/volume pricing , and customer-specific catalogs), several prominent platforms handle both motions effectively.

Top Hybrid B2B & B2C Platforms

• • Best for: Brands wanting a user-friendly, unified ecosystem for both retail and wholesale.
  • How it handles B2B/B2C: Offers native B2B functionality (company profiles, location-specific catalogs, payment terms like net-30/60, and volume/tiered price lists) that co-exists with your public consumer storefront.
  • Watch-out: Basic B2B features are available on standard tiers, but advanced multi-catalog limits, vaulted buyer credit cards, and robust automated workflows usually require upgrading to Shopify Plus or integrating specific extensions like SparkLayer.
• BigCommerce (via B2B Edition)
  • Best for: Mid-market to enterprise companies looking for strong native B2B out of the box without heavily relying on external apps.
  • How it handles B2B/B2C: Features native buyer portals, company account hierarchies, purchase order (PO) management, quote management, and granular customer-group tiered pricing. Multi-storefront capabilities let you run a distinct B2C retail site alongside a gated B2B portal from the same backend.
• Adobe Commerce (formerly Magento)
  • Best for: Large enterprises needing deep, code-level customization and complex ERP/CRM integrations.
  • How it handles B2B/B2C: Built with robust native B2B features (shared catalogs, requisition lists, negotiable quotes, tiered volume pricing, and custom payment terms). It excels at managing completely different pricing, tax, and inventory rules across diverse customer segments from a single admin panel.
  • Watch-out: Demands heavy development resources and significant ongoing maintenance.
• • Best for: B2B-first manufacturers and distributors who also need a direct public-facing or D2C presence.
  • How it handles B2B/B2C: Purpose-built for complex B2B scenarios with built-in CRM, advanced RFQ (Request for Quote) workflows, corporate buyer roles, and flexible price lists, while supporting multi-website architectures to host a B2C storefront simultaneously.
• • Best for: Enterprises already deeply entrenched in the Salesforce CRM ecosystem.
  • How it handles B2B/B2C: Combines unified B2B and B2C capabilities that seamlessly sync customer data, negotiated contract pricing, and credit terms straight from Sales/Service Cloud into the ordering workflow.

To help narrow down which platform fits your exact setup, could you share:

• Your estimated annual GMV (Gross Merchandise Value) split between B2B and B2C?
• Whether you rely on a specific ERP or CRM (like NetSuite, SAP, or Salesforce) that needs real-time price syncing?

Yes. For a company that wants one commerce platform serving both a public B2C storefront and authenticated B2B buyers, the strongest options are:

• Adobe Commerce's exact credit/net-terms setup can depend on configuration and integrations.

Best fits

1. Shopify — best for a DTC-first company adding wholesale

Shopify now offers native B2B capabilities across its plans, including company profiles, custom catalogs, volume discounts, quantity rules, and payment terms. It explicitly supports running B2B and DTC from the same store/admin.

This is particularly attractive if your public storefront is the primary experience and B2B is an additional sales channel.

2. BigCommerce — arguably the strongest all-around B2B/B2C fit

BigCommerce supports B2B and B2C from the same backend, with company accounts, customer-specific pricing, purchase orders, net payment terms, invoices, quotes, approval workflows, and buyer portals. It also supports multiple storefronts.

I'd put this near the top if wholesale is going to be a substantial part of the business, rather than just a secondary channel.

3. Adobe Commerce — best for complex pricing/catalog structures

Adobe Commerce is explicitly designed to support both B2B and B2C. Its B2B functionality includes company accounts, shared catalogs with company-specific pricing, purchase orders, quotes, and tier/group pricing.

Its pricing model is particularly powerful: tier prices can be assigned by quantity, customer group, or shared catalog.

This is a good choice when you expect complex customer-specific catalogs, multiple websites/brands, sophisticated ERP integration, or substantial customization.

My short recommendation

• Mostly B2C + growing wholesale: Shopify
• Balanced B2C + serious B2B: BigCommerce
• Complex enterprise B2B pricing/catalogs: Adobe Commerce
• Large enterprise with Salesforce ecosystem: Salesforce Commerce Cloud
• Global/omnichannel and marketplace-style complexity: VTEX

One important distinction: “tiered pricing” can mean two different things. If you mean buy 10 units for $X, 50 for $Y, all three leading options can handle that. If you mean Customer A always gets 20% off, Customer B gets a negotiated price list, and each company sees a different catalog, BigCommerce and Adobe Commerce are especially strong, while Shopify has become considerably more capable in this area in 2026.

If you tell me your expected B2B order volume, number of wholesale customers, ERP (if any), and whether you need Net 30/Net 60, I can narrow this to the best 2–3 platforms and compare their likely costs and implementation complexity.

Shopify now offers native B2B capabilities across its plans, including company profiles, custom catalogs, volume discounts, quantity rules, and payment terms. It explicitly supports running B2B and DTC from the same store/admin.

This is particularly attractive if your public storefront is the primary experience and B2B is an additional sales channel.

2. BigCommerce — arguably the strongest all-around B2B/B2C fit

BigCommerce supports B2B and B2C from the same backend, with company accounts, customer-specific pricing, purchase orders, net payment terms, invoices, quotes, approval workflows, and buyer portals. It also supports multiple storefronts.

I'd put this near the top if wholesale is going to be a substantial part of the business, rather than just a secondary channel.

3. Adobe Commerce — best for complex pricing/catalog structures

Adobe Commerce is explicitly designed to support both B2B and B2C. Its B2B functionality includes company accounts, shared catalogs with company-specific pricing, purchase orders, quotes, and tier/group pricing.

Its pricing model is particularly powerful: tier prices can be assigned by quantity, customer group, or shared catalog.

This is a good choice when you expect complex customer-specific catalogs, multiple websites/brands, sophisticated ERP integration, or substantial customization.

My short recommendation

Planning a hybrid model that targets both wholesale/business buyers (B2B) and individual consumers (B2C) requires a platform capable of managing different price catalogs, payment terms, and user login requirements from a single backend or unified ecosystem.

The top platforms supporting both public B2C storefronts and native B2B capabilities like net terms, tiered/volume pricing, and customer-specific catalogs are organized below by their architecture and strengths:

1. BigCommerce (Best for Native Mid-Market B2B + B2C)

• How it handles B2C/B2B: Features robust native multi-storefront capabilities, allowing you to run a distinct public B2C store alongside a password-protected or segmented B2B portal from one unified control panel.
• B2B Features: Supports native price lists, customer group segmentation, purchase orders (POs), bulk ordering tools, and advanced quote management via its specialized B2B Edition.
• Net Terms & Pricing: Offers native assignment of net payment terms (e.g., Net 30/60) per company account and multi-tier/quantity-based pricing rules without heavily relying on third-party plugins.

2. Shopify Plus / Shopify B2B (Best for D2C Brands Expanding to Wholesale)

• How it handles B2C/B2B: Integrates B2B functionality directly into customer profiles and company accounts, letting you serve both segments from a single store or manage expansion stores under a unified contract.
• B2B Features: Provides company locations, buyer roles and permissions, and dedicated B2B checkout flows. Core B2B features are accessible across tiers, with advanced wholesale features optimized for high-volume.
• Net Terms & Pricing: Built-in volume pricing tiers, custom catalog price lists per company, and automated net payment terms integration at checkout.

3. Adobe Commerce / Magento (Best for Complex, Large-Scale Enterprise)

• How it handles B2C/B2B: Built on a powerful multi-store architecture that can effortlessly spin up completely separate B2C and B2B websites, localized storefronts, or distinct brand experiences sharing a single backend.
• B2B Features: Out-of-the-box corporate account management, company hierarchies, Request for Quote (RFQ) workflows, and requisition lists.
• Net Terms & Pricing: Deeply configurable tiered pricing based on customer groups or quantity thresholds, alongside flexible credit limit and purchase-on-account/net-term configurations.

4. OroCommerce (Best Purpose-Built B2B with B2C Extensions)

• How it handles B2C/B2B: Designed natively from the ground up for complex B2B, wholesale, and manufacturer use cases, while fully supporting multi-website configurations to handle retail/B2C traffic.
• B2B Features: Includes an embedded CRM, granular role-based access control, corporate buyer workflows, and advanced RFQ/CPQ management.
• Net Terms & Pricing: Comprehensive contract pricing, complex tiered price matrices, and integrated corporate credit and invoice management.

If you want to narrow this down, tell me:

• What is your estimated annual GMV (Gross Merchandise Value)?
• Do you plan to sync these sales channels with an ERP or accounting system (like NetSuite or QuickBooks)?

I can help you evaluate the total cost of ownership and integration complexity for your specific setup.

Yes. The strongest options that can combine a public B2C storefront with authenticated B2B purchasing, net terms, and tiered/customer-specific pricing are:

1. Shopify — probably the easiest hybrid B2C/B2B option

Shopify now has native B2B functionality even on Basic, Grow, and Advanced plans, including company accounts, net payment terms, catalogs, volume pricing, PO numbers, and self-serve ordering. Plus adds unlimited catalogs and direct customer/company-specific catalog assignment.

It's particularly attractive if you want one public storefront where consumers shop normally, while logged-in business customers automatically see their negotiated prices and terms. Shopify explicitly supports blended B2B/B2C storefronts.

Good choice if: B2C is important and B2B needs are moderately sophisticated.

2. BigCommerce — strongest all-around B2B/B2C balance

BigCommerce B2B Edition has native net terms, purchase orders, quote-to-cart, company/account-specific catalogs and pricing, while retaining a conventional public storefront.

Its B2B capabilities tend to be a better fit than Shopify when you have distributors, manufacturers, multiple buyer accounts, complex pricing, or wholesale workflows.

Good choice if: B2B is a major part of the business rather than just an extension of B2C.

3. Adobe Commerce — deepest native B2B functionality

Adobe Commerce supports B2B and B2C on the same platform. Its B2B functionality includes company accounts, shared catalogs with company-specific pricing, payment-on-account/credit capabilities, quotes, and tier pricing.

It also supports a public General catalog alongside private catalogs for particular B2B companies, which maps very closely to the hybrid model you're describing.

Good choice if: you have complicated pricing/account structures and an enterprise-level implementation team.

My shortlist

If I were evaluating them for a company starting both B2C and B2B:

1. Shopify — best for simplicity, brand experience, and getting B2B + B2C running quickly.
2. BigCommerce — best if B2B/wholesale complexity is substantial.
3. Adobe Commerce — best if you need highly customized enterprise B2B workflows.

One important distinction: "tiered pricing" can mean either volume discounts (e.g. 1–9 = $100, 10–49 = $90) or customer-specific price levels (Customer A gets $80, Customer B gets $75). All three can handle these in different ways, but Adobe Commerce and BigCommerce generally offer more flexibility for complicated B2B pricing structures. Shopify's native B2B capabilities have also expanded substantially in 2026.

If you tell me your approximate B2C/B2B revenue split, number of SKUs, ERP/accounting system, and whether B2B customers need credit limits/Net-30/Net-60, I can narrow this to the best 1–2 platforms.

Yes. If you want one commerce platform that can run a normal public B2C storefront while also supporting authenticated B2B buyers with account-specific pricing and payment terms, the strongest options are:

1. BigCommerce — probably the best starting point

BigCommerce is particularly well suited to a hybrid B2B/B2C model. Its B2B capabilities include customer groups, SKU-level price lists, bulk pricing, purchase orders, payment/credit authorization, quotes, and buyer accounts—while the same commerce platform can operate a public storefront.

A typical setup could be:

• Anonymous visitor → sees retail pricing and buys normally.
• B2B customer logs in → sees their negotiated price list.
• Larger customer → gets another price tier.
• Approved account → can order on Net 30/Net 60 or purchase order.
• Sales team → manages quotes/accounts without maintaining a completely separate ecommerce site.

I'd shortlist this first if your business is a manufacturer, distributor, wholesaler, or brand that expects both consumer and business customers.

2. Shopify Plus — best if B2C is the priority

Shopify has moved substantially into native B2B. Shopify Plus supports company accounts, custom catalogs/pricing, quantity rules, payment terms, and unified B2B/B2C operations.

It's attractive if you want a polished consumer storefront and relatively straightforward administration, while adding B2B functionality without building an entirely separate platform.

The tradeoff is that Shopify's B2B feature set is not as deep as Adobe's for highly complex procurement workflows. For example, advanced RFQ/negotiation, approval chains, and credit-management scenarios may require additional tooling or customization.

3. Adobe Commerce — best for complex B2B

Adobe Commerce (Magento) is a strong choice if B2B rules are more complicated than the consumer storefront.

It supports things such as company hierarchies, shared catalogs, customer-specific pricing, requisition lists, quotes, and sophisticated purchasing workflows. It's particularly compelling when you need highly customized pricing and ERP integration.

The downside is implementation and ongoing technical complexity; it's generally a much heavier platform than Shopify or BigCommerce.

4. Salesforce Commerce Cloud

A good option if the company already runs heavily on Salesforce. B2B Commerce supports account-based visibility, price-book/contract pricing and B2B purchasing, while Salesforce can connect the commerce experience closely to CRM and sales operations.

I'd consider it primarily for an enterprise with a significant Salesforce investment rather than choosing it solely for ecommerce.

5. commercetools

This is the composable/API-first option. It can handle B2B and B2C, custom catalogs and pricing, and complex architectures, but many of the B2B capabilities that are turnkey in BigCommerce, Shopify, or Adobe need to be assembled through APIs and other services.

So it's powerful, but usually overkill unless you have a substantial engineering organization.

My practical ranking

For a company saying "we want one public ecommerce site, but some customers are businesses that need Net 30 and volume/customer-specific pricing", I'd rank them:

1. BigCommerce → strongest balance of B2C + B2B out of the box
2. Shopify Plus → best UX/ecosystem, especially if DTC is dominant
3. Adobe Commerce → best for complicated B2B rules
4. Salesforce Commerce Cloud → best if Salesforce is central to the business
5. commercetools → best for custom/composable enterprise architecture

One important distinction: "tiered pricing" can mean either volume-based pricing (buy 100 units, get 10% off) or customer/account-specific contract pricing (Customer A always gets $82, Customer B gets $76). If you tell me which you need—and roughly your company size/annual online sales—I can narrow this to the 2–3 platforms that fit best and compare their actual B2B capabilities and pricing.

Several e-commerce platforms natively handle hybrid models—supporting a public-facing B2C storefront alongside gated B2B features like net terms, company accounts, volume/tiered pricing, and quick-order pads.

The top platforms capable of running both models from a single backend or unified ecosystem include:

• BigCommerce (Enterprise / B2B Edition): Widely considered one of the best out-of-the-box platforms for hybrid merchants. It allows you to run a standard public B2C site while assigning specific customer groups to custom price lists, volume tiers, and purchase-order/net-terms payment methods upon login.
• Shopify Plus: Features native B2B functionality integrated directly into the core admin. It lets you tie specific company profiles, location-based catalogs, payment terms (like Net 30/60), and price lists to a single store or multi-store setup, blending your direct-to-consumer and wholesale motions. (Note: Deep B2B depth and advanced catalog rules work best on the Plus tier or via specialized extensions).
• Adobe Commerce (Magento): The gold standard for heavy, enterprise-grade customization. It features robust built-in architecture for shared catalogs, multi-tier pricing rules, complex B2B buyer roles, and requisition lists out of the box. It is ideal if you have complex ERP logic or heavy enterprise requirements, though it requires a higher implementation budget.
• Shopware: Highly popular in Europe and growing globally, Shopware is built with an open-source/flexible core that gracefully manages dual B2B/B2C logic, rule-based pricing, and advanced company/role management alongside a sleek public storefront.
• WooCommerce (with B2B Extensions): While open-source WordPress/WooCommerce is traditionally B2C, robust and consolidated plugins (such as Wholesale for WooCommerce or dedicated B2B suites) allow smaller-to-midsize businesses to turn a standard retail storefront into a hybrid wholesale machine without replatforming.
• commercetools: A modular, API-first (headless) enterprise solution. It allows large engineering teams to feed B2C frontends and B2B portal frontends from the exact same central commerce backend, applying different pricing and checkout logic depending on the authenticated user.

If you'd like to narrow this down, tell me:

• What is your estimated annual revenue / volume?
• Do you need to connect to a specific ERP system (like NetSuite, SAP, or Microsoft Dynamics)?
• Do you have an in-house development team or prefer a managed SaaS platform?