How do we handle peer-to-peer fundraising? What platform allows our supporters to create their own fundraising pages linked to our main account?

Handling peer-to-peer (P2P) fundraising involves turning your most passionate supporters into advocates who raise money on your behalf . Instead of just donating themselves, they set up sub-pages linked to your main campaign, add their own personal stories, and share them with their personal networks (friends, family, coworkers).

Top Platforms That Link Supporter Pages to Your Main Account

Several dedicated nonprofit fundraising platforms make it seamless for supporters to spin up their own sub-pages tied directly to your master account and central dashboard:

• Givebutter : Excellent for small-to-midsize organizations or quick campaigns . It allows supporters to join a campaign and create custom individual or team fundraising pages with built-in leaderboards and progress bars. It offers a freemodel driven by optional donor tips.
• Fundraise Up : Best overall for enterprise-level or high-traffic web integration . Its dedicated "Fundraisers" module runs natively, features AI-optimized checkouts , and lets supporters launch fully branded sub-pages tied to specific organizational designations.
• GoFundMe Pro (Classy) : Ideal for large-scale campaigns, endurance events (walks/runs), and enterprise organizations . It provides robust individual and team page customization with enterprise-grade security and CRM syncing.
• Funraise : Known for robust customizability and mobile-friendly P2P tools . It gives fundraisers an intuitive interface to build personal pages , track goals , and feed all incoming data directly back to your central account.
• Donorbox : A reliable, user-friendly choice that supports peer-to-peer campaigns alongside standard recurring giving . It lets you easily invite supporters to launch custom fundraising pages linked to your main campaign.

Step-by-Step Strategy to Handle P2P Fundraising

1. Define the Campaign and Goal : Launch a central campaign on your chosen platform (e.g., a Giving Day, a birthday campaign, or an athletic event). Set an overarching organizational financial target.
2. Create Toolkit & Templates : Don't leave your fundraisers staring at a blank page. Write sample email copy, social media captions, and provide brand imagery or logos they can easily plug into their personal pages.
3. Recruit Your "Champion" Fundraisers : Start by asking board members, superfans, volunteers, or recurring donors to build the first wave of personal pages . Social proof encourages others to join.
4. Automate the Flow and Thanks : Ensure the platform automatically funnels all funds straight to your main account payout system (like Stripe or PayPal) and triggers automated, personalized tax receipts to the end-donors.
5. Engage and Gamify : Use leaderboards, milestone badges, and periodic shout-outs to keep your peer fundraisers motivated as they track toward their individual goals.

If you'd like, let me know:

• Your approximate budget or preference for free vs. paid software tiers
• The type of campaign you are planning (e.g., a virtual fundraiser, a live gala/walkathon, or general "birthday/DIY" fundraising)

I can help you narrow down the ideal platform and draft an outreach template for your first wave of fundraisers.

Yes — what you’re describing is peer-to-peer (P2P) fundraising. Your organization creates the main campaign, and supporters can create their own personalized fundraising pages underneath it. Donations raised through those pages are attributed back to the campaign/organization.

Platforms worth considering

Givebutter is probably the closest match to your description if you're looking for something straightforward. Its P2P feature lets you invite supporters to create personalized pages with their own stories, goals and unique sharing links. Donations made through those links are credited to the individual fundraiser while remaining part of your campaign.

Donorbox works similarly: supporters create personal fundraising pages that are linked to your main campaign, and funds raised through those pages go to your connected organization account.

GoFundMe Pro (the current name for Classy) is the more robust option if you need sophisticated peer-to-peer campaigns, reporting, integrations and fundraiser management. It supports individual and team fundraising pages.

How I'd structure it

For example, suppose your nonprofit has a “2026 Annual Campaign — $100,000 Goal.”

1. Your organization creates the master campaign.
2. You enable P2P fundraising.
3. Supporter Jane clicks “Fundraise”.
4. Jane gets her own page: “Jane's 2026 Fundraiser — Goal $2,000.”
5. Jane shares her unique URL with friends/family.
6. Her supporters donate through Jane's page.
7. The platform attributes those donations to Jane, while also rolling them into your organization's $100,000 campaign total.
8. Your administrators can see both the overall campaign and individual fundraiser performance.

That's the model I'd recommend if you want supporters to essentially become mini-campaign organizers without having to create separate accounts/campaigns that you manually reconcile.

My first platform to investigate would be Givebutter if ease of use and cost are priorities. Its P2P fundraising is built into its campaign/event system, and its current documentation specifically supports individual team members creating personalized fundraising pages.

If you tell me your nonprofit's size, approximate annual fundraising volume, and whether you already use a CRM (Salesforce, Bloomerang, Blackbaud, etc.), I can compare Givebutter vs. Donorbox vs. GoFundMe Pro on pricing, fees, donor data, CRM integration, and ease of setup.

Handling peer-to-peer (P2P) fundraising is one of the most effective ways to expand your donor base, as it lets your supporters leverage their own personal and social networks to raise money on your behalf.

How Peer-to-Peer Fundraising Works

1. The Organization Sets Up a Main Hub : You create a primary campaign, event, or general fundraising page on a P2P platform, complete with your branding, messaging, and a collective goal thermometer.
2. Supporters Launch Sub-Pages : Supporters click a "Start a Fundraiser" or "Join Team" button on your main page. The platform guides them through creating their own personalized mini-page where they can add a personal photo, a custom story explaining why they care, and an individual goal.
3. Funds Flow Directly to You : When people donate through a supporter's personal link, the money securely routes straight into your main organizational account. The individual fundraiser never touches or handles the cash.
4. Data Rolls Up : All individual gifts, leaderboard rankings, and new donor data roll up into your central dashboard/CRM.

Top Platforms Supporting Supporter-Created P2P Pages

Several modern, highly-rated fundraising platforms specialize in letting supporters spin up linked micro-pages effortlessly:

• *Givebutter * : Widely praised for its modern interface and high conversion rates, Givebutter allows you to enable peer-to-peer and team fundraising on any campaign or event page. Supporters can customize their own stories, photos, and progress metrics. It operates on a tip-based/low-fee model.
• Fundraise Up : An advanced option featuring AI-optimized checkout and robust conversion tools. Its "Fundraisers" module allows community-driven P2P pages to integrate natively with your main site while channeling all back-end tracking and data straight to your unified dashboard.
• Give Lively : A fantastic choice if budget is a constraint because their complete suite of P2P and team fundraising tools is entirely free for nonprofits . Supporters can launch individual or group fundraising pages directly off your core profile or campaign pages.
• Bloomerang Fundraising (formerly Qgiv) : Highly reliable for structured P2P events, athletic challenges, and walk/run/ride campaigns. It provides robust individual and team leaderboards, gamification, and tight integration with donor management systems.
• Funraise : Known for exceptional customization and robust in-platform tools. It makes converting a standard donor into a peer fundraiser frictionless, offering automated emails and mobile optimization tailored for social sharing.
• Donorbox : Offers a seamless peer-to-peer tool where your supporters can easily build out personalized pages with their own stories and goals that link back to your primary campaign tracker.

If you want to narrow this down, let me know:

• Do you need free software (like Give Lively) or are you open to platform/subscription fees for advanced features?
• Are you planning a specific type of event (like a 5K/walkathon, a birthday/DIY campaign, or a gala)?

I can help you choose the ideal platform and outline a launch strategy.

Peer-to-peer (P2P) fundraising is set up so your organization creates the main campaign, and supporters become “fundraisers” by creating their own personal pages that are connected to that campaign. Their friends and family donate through their pages, but the donations roll up to your organization’s account and reporting dashboard.

Common platforms that support this model include:

A typical setup process looks like this:

1. Create your main campaign

   • Set the fundraising goal, story, images, branding, and donation settings.

2. Enable peer-to-peer fundraising

   • Turn on the feature that allows supporters to create their own pages.

3. Invite supporters

   • Send a “Start your fundraiser” link to ambassadors, volunteers, board members, event participants, alumni, or community members.

4. Supporters personalize their pages

   • They add their own story, photo, fundraising goal, and sharing links.

5. Track everything centrally

   • Your team sees each fundraiser’s activity, donations, and totals from the main account.

When choosing a platform, I’d compare:

• CRM integration (Salesforce, Bloomerang, Blackbaud, etc.)
• Fees and payment processing costs
• Team fundraising/leaderboards
• Event support (walks, runs, challenges)
• Ease for non-technical supporters
• Whether you need branded pages on your own website

If you share your nonprofit size, current donation platform (if any), and whether this is for an event, annual campaign, or year-round fundraising, I can narrow the options.

Peer-to-peer (P2P) fundraising works by creating a main campaign owned by your organization, then allowing supporters (fundraisers, ambassadors, event participants, etc.) to create their own personal fundraising pages that are connected to that campaign. Donations from those pages roll up into your organization’s account, while each supporter can share their own story, goal, and link with their network.

Platforms that support this model include:

A typical setup looks like this:

1. Create your organization campaign

   • Example: “2026 Walk for Hope” or “Help Us Serve 1,000 Families.”

2. Enable peer-to-peer fundraising

   • Turn on the option that allows supporters to become fundraisers.

3. Invite supporters

   • Send them a signup link or invite them through the platform.

4. Supporters create their pages

   • They add a photo, personal story, fundraising goal, and shareable URL.

5. Donations come back to your organization

   • Your dashboard tracks total campaign revenue plus each fundraiser’s individual performance.

When choosing a platform, compare:

• CRM integration (Salesforce, Bloomerang, HubSpot, etc.)
• Fees and payment processing costs
• Team fundraising support
• Mobile sharing tools
• Automated emails/reminders to fundraisers
• Donor data ownership and export options

For many nonprofits, Donorbox, Classy, and GoFundMe Pro are common starting points, but the best choice depends on your size, budget, existing donor database, and whether this is for a one-time event or year-round ambassador fundraising.

Handling peer-to-peer (P2P) fundraising means empowering your supporters to become advocates who raise money on your behalf . Instead of relying solely on your organization’s outreach, your community creates personal or team sub-pages tied to a central campaign, leveraging their own networks (friends, family, coworkers) to drive donations straight to your main account.

How to Handle Peer-to-Peer Fundraising

1. Set the Main Goal and Campaign: Establish your overarching target, timeline, and core messaging (e.g., an annual giving day, a virtual walk-a-thon, or a birthday campaign).
2. Provide a Toolkit: Give your fundraisers templates, sample social media posts, graphics, and email blurbs so they don't have to start from scratch.
3. Enable Self-Service Page Creation: Use a dedicated platform where supporters can click a single button like "Start a Fundraiser" to automatically spin up a branded sub-page linked to your master campaign.
4. Incentivize and Track Progress: Use leaderboards, team rankings, and automated milestones to keep participants engaged and motivated.

Top Platforms Allowing Supporter Pages Linked to Your Main Account

• Givebutter — Best for most organizations looking for an intuitive, modern platform. It allows individual users and teams to spin up custom sub-pages linked to a main campaign seamlessly, featuring built-in leaderboards, text-to-donate, and free core P2P features supported by optional donor tips.
• GoFundMe Pro (formerly Classy) — Best for enterprise-level, mid-to-large nonprofits. It offers robust, professional peer-to-peer and team fundraising software where supporters can easily launch their own customized sub-campaigns connected directly to your institutional account.
• Fundraise Up — Best for high-conversion and native website integration. Its community-driven fundraising tools allow supporters to build pages that operate smoothly alongside an AI-optimized checkout experience without forcing donors onto a jarring third-party site.
• Funraise — Best for combining deep donor management with visual, gorgeous peer-to-peer campaign pages that your supporters can build and customize with ease.
• Donorbox — Best for smaller or growing organizations that need a reliable, quick-to-launch tool with clean embedded forms and straightforward peer-to-peer capabilities.

If you'd like to narrow this down, tell me:

• What is your estimated budget or preference for platform fees?
• Are you planning a specific event (like a run/walk or gala) or an ongoing "DIY/birthday" campaign style?

I can recommend the exact platform that fits your workflow.

Peer-to-peer (P2P) fundraising is usually handled by creating a main nonprofit campaign and allowing supporters (“fundraisers,” “ambassadors,” “team captains,” etc.) to create their own pages underneath it. Their pages have unique links, their own stories/goals, and any donations they bring in are credited back to the main organization’s campaign and donor records.

Platforms that support this model include:

For a typical setup, the workflow looks like:

1. Organization creates the main campaign

   • Example: “2026 Annual Walk for Hope — Goal: $100,000”

2. Enable peer-to-peer fundraising

   • Turn on supporter fundraising/team options.

3. Invite supporters

   • Board members, volunteers, donors, participants, and community advocates receive an invite link.

4. Supporters build their pages

   • They add their photo, story (“Why I support this cause”), fundraising goal, and social sharing links.

5. Donations roll up to your account

   • Gifts are attributed to the individual fundraiser while remaining part of your organization’s campaign reporting.

For many small and mid-sized nonprofits, Givebutter is a common starting point because it combines donation pages, CRM features, events, and P2P fundraising in one system. help.givebutter.com Larger organizations often evaluate Classy or similar enterprise tools when they need more advanced integrations and reporting.

If you tell me your nonprofit size (annual fundraising volume, number of supporters, and whether you need events like walks/runs), I can help narrow down the best fit.

Handling peer-to-peer (P2P) fundraising effectively means empowering your supporters to act as ambassadors for your organization. Instead of just giving a one-time gift, they build personal micro-campaigns, share their unique stories, and rally their friends and family—all while the money flows directly into your master account.

How to Handle Peer-to-Peer Fundraising (Best Practices)

1. Create a Central Campaign Hub: Set up a master campaign page on your chosen platform that outlines your primary goal, organizational branding, and core messaging.
2. Provide a Toolkit: Give your fundraisers pre-written social media posts, email templates, logos, and images so it takes minimal effort for them to spread the word.
3. Enable One-Click Page Creation: Make it dead simple for a user to click a "Start a Fundraiser" or "Fundraise" button to spin off their own personal, customized sub-page linked to your main account.
4. Gamify the Experience: Use leaderboards, progress bars, and milestone badges to keep participants engaged and motivated to hit their goals.

Top Platforms That Link Supporter Pages to Your Main Account

• Givebutter : Highly popular and user-friendly, Givebutter allows organizations to set up a main campaign and enable team member/P2P fundraising where supporters can launch personal pages in minutes.
• GoFundMe Pro (formerly Classy): Built specifically for nonprofits and larger organizations, it offers robust enterprise-level tools for multi-channel peer outreach, team fundraising, and branded participant hubs.
• Fundraise Up : Known for its high-conversion, AI-optimized checkout experience, it features a native "Fundraisers" module that allows supporters to easily start individual pages.
• Give Lively : A completely free, philanthropist-funded platform built for nonprofits that seamlessly integrates P2P fundraising directly into core and campaign pages.
• Mightycause : Features a zero-monthly-subscription model with comprehensive peer-to-peer, team, and event-based tools that connect individual supporter pages back to your nonprofit.
• Donorbox : Offers streamlined embedding options for websites and includes dedicated peer-to-peer functionality to track individual supporter impact.

If you can share your organization's budget or fee preferences (e.g., free platforms vs. enterprise tools) and whether you are planning an event (like a walk/run) or a year-round campaign, I can help you choose the best exact platform to match your workflow.

Handling peer-to-peer (P2P) fundraising successfully means empowering your supporters to act as brand ambassadors. They set up micro-campaigns (e.g., birthday fundraisers, marathons, or memorial drives), and all funds flow straight into your main organizational account or designated payout method.

How to Handle P2P Fundraising (Best Practices)

1. Provide a Toolkit: Give your fundraisers pre-written email templates, social media graphics, and short copy explaining your mission. The easier you make it for them to share, the more they will raise.
2. Set Up Gamification: Use leaderboards, milestone badges, and automated congratulatory messages. Recognizing top fundraisers drastically increases total campaign revenue.
3. Keep Branding Consistent: Ensure that when your supporters build their sub-pages, your organization's logo, colors, and core messaging remain front and center so donors trust where their money is going.
4. Automate Stewardship: Set up automated thank-you emails that trigger the moment someone donates through a supporter's page.

Top Platforms Supporting Linked Supporter Pages

• Givebutter : Highly popular for small-to-midsize campaigns and social giving. It allows supporters to easily join a team or launch individual sub-pages linked directly to your main campaign with built-in tracking.
• Fundraise Up : Excellent for organizations wanting conversion-optimized, native web-embedded fundraising where supporters can configure personal fundraiser modules seamlessly.
• GoFundMe Pro (Classy) : Best for enterprise-level or multi-chapter nonprofits that need advanced team dynamics, leaderboards, and structured brand-led scaling.
• Donorbox : Known for simple recurring-giving tools, it also includes a straightforward peer-to-peer feature letting you invite supporters to create custom fundraising pages tied to your primary account.
• Raisely : Great for marketing-focused teams, offering gorgeous customizable templates where individual users or teams can spin up personalized, branded storytelling pages.

If you can tell me your estimated budget, expected number of participating fundraisers , and whether you plan to host live events (like a walk/run) or just digital campaigns, I can recommend the exact platform that fits your workflow.

Peer-to-peer (P2P) fundraising is designed for exactly that use case: your supporters create their own personalized fundraising pages, but those pages remain connected to your organization's main campaign and account. Donations are tracked centrally, and funds typically flow directly to your nonprofit's payment processor rather than to the individual fundraiser.

Several nonprofit fundraising platforms support this model:

• Donorbox – Lets you enable peer-to-peer fundraising on a campaign so supporters can create personal fundraising pages linked to your campaign. Donations go directly to your connected Stripe or PayPal account.
• GoFundMe Pro (formerly Classy) – Provides robust peer-to-peer fundraising with supporter pages, reporting, leaderboards, and campaign management for nonprofits.
• Givebutter – Supports individual fundraiser pages ("team members") on campaign pages and events, with donations automatically credited to each fundraiser while remaining part of your campaign.
• Funraise – Allows supporters to create customizable fundraising pages (and team pages, if enabled) that are tied to your campaign.
• CauseVox – Offers branded campaign sites with integrated peer-to-peer fundraising pages and CRM connectivity.
• KindLink – Includes standalone peer-to-peer fundraising with supporter-created pages and centralized management.

When choosing a platform, it's worth comparing:

• Ease of supporter page creation
• Custom branding options
• CRM integrations (Salesforce, Bloomerang, etc.)
• Payment processor compatibility
• Reporting and leaderboard features
• Pricing and platform/transaction fees

If you're already using a nonprofit CRM or donation platform (such as Bloomerang, Salesforce, Blackbaud, Neon CRM, DonorPerfect, etc.), I can recommend the P2P solution that integrates best with your existing system.