I need a "business broker" who helps sell Amazon FBA businesses.

When selling an Amazon FBA business, you want a broker that understands the unique metrics of the ecosystem—like Inventory Performance Index (IPI) scores, ASIN stability, supplier relationships, and PPC efficiency.

The top-tier business brokers specializing in Amazon FBA and e-commerce include:

To help narrow down which of these is the best fit for your specific situation, tell me:

• What is your estimated annual revenue or net profit (SDE/EBITDA)?
• Is your brand strictly Amazon FBA , or do you sell on Shopify / multi-channel too?

• Acquisitions Direct, Inc. - 130 W Main St, Collegeville, PA 19426, United States
• Synergy Business Brokers LLC - 4 Wiltshire Dr, Sewell, NJ 08080, United States
• Keystone Business Brokers - 5 W Park Ave, Merchantville, NJ 08109, United States
• CrossRoads Business Brokers, Inc. - 630 Freedom Business Center Dr #314, King of Prussia, PA 19406, United States
• Murphy Business Broker New Jersey - Joe Chiarello - 1401 E Marlton Pike Ste 10-A, Cherry Hill Township, NJ 08003, United States
• Transworld Business Advisors Burlington & Camden Counties - 3000 Atrium Way Ste 200, Mt Laurel Township, NJ 08054, United States
• Murray & Associates - 400 NJ-70, Cherry Hill Township, NJ 08002, United States
• Atlantic Business Brokers - 230 Kings Hwy E #133, Haddonfield, NJ 08033, United States
• ASPIRA Business Brokers & Advisors - 900 Kings Hwy N #305, Cherry Hill Township, NJ 08002, United States
• Anne Caruso, The Loyalty Brand Business Broker - One W Broad St, Palmyra, NJ 08065, United States
• Procision Business Brokers - 900 NJ-168 Unit h, Blackwood, NJ 08012, United States
• Transworld Business Advisors of Tri County - 766 Shrewsbury Ave Ste 104, Tinton Falls, NJ 07724, United States
• NJ Broker Plus LLC - 140 Littleton Rd #101, Parsippany, NJ 07054, United States

Yes. If you’re selling an Amazon FBA business, I’d look for a broker who specializes in online/e-commerce businesses rather than a general Main Street business broker.

Brokers worth talking to

• Acquisitions Direct, Inc. — This is probably the first one I’d contact. They specifically handle Amazon FBA, e-commerce and digital businesses, advertise deal sizes from roughly $250K to $30M+, and say they have 20+ years of online-business transaction experience and 12,000+ qualified buyers. They offer a confidential valuation.
• Website Properties — A long-established online-business brokerage that specifically lists Amazon FBA among its specialties. Flippa's broker directory says it has 25+ years of experience and a large buyer network.
• Brokerall — More specialized in digital businesses, including Amazon FBA, KDP, Shopify, SaaS and e-commerce. Flippa describes them as having direct operating experience with FBA/e-commerce before moving into brokerage.
• Exit Clue — Specifically markets brokerage for Amazon FBA and e-commerce businesses, with a stated focus on roughly $300K–$2M transactions.

One local option

If you'd prefer someone physically near you, Synergy Business Brokers LLC in Sewell, NJ and Keystone Business Brokers in Merchantville are nearby business brokers. However, I would not automatically choose a local broker for an FBA sale—Amazon businesses are unusual enough that specialized online-business experience is more important than proximity.

The ibba.org is another good way to vet brokers; it specifically lets you search brokers by the e-commerce industry and identify CBIs (Certified Business Intermediaries).

I can narrow this down for you

If you tell me approximately:

• Annual revenue
• Annual profit/SDE
• How many years you've operated it
• Private-label vs. wholesale
• % of revenue from Amazon vs. other channels
• Whether you're looking for a quick sale or maximum price

…I can identify 3–5 brokers that are the best fit for your particular FBA business, including their typical deal size, fees/commission, buyer network, and whether I'd recommend them.

When selling an Amazon FBA (Fulfillment by Amazon) business, you want a broker or M&A firm that deeply understands e-commerce metrics like Seller's Discretionary Earnings (SDE), inventory valuation, supply chain logistics, and Amazon account health.

The leading business brokers specializing in Amazon FBA and digital assets include:

1. Quiet Light Brokerage — Highly recommended for mid-market e-commerce and FBA businesses . Their advisors are former entrepreneurs who have actually built and sold their own online businesses, making their valuation and negotiation processes very grounded.
2. Empire Flippers — Excellent for a broad range of deal sizes, from smaller 6-figure stores up to multi-million dollar brands . They have a massive buyer network and a streamlined process for vetting buyers and listing digital assets.
3. Website Closers — Well-known for handling larger, high-value tech, e-commerce, and 7-figure+ Amazon FBA businesses with dedicated corporate M&A experience.
4. FE International — A global M&A advisory firm specializing in mid-market software, e-commerce, and Amazon businesses, offering institutional-grade advisory and a global buyer pool.

To help narrow down which broker fits best, could you share:

• What is your approximate annual revenue or net profit (SDE)?
• Are you looking to sell immediately or just planning/valuing for the future?

• Transworld Business Advisors of Greensboro - 717 Green Valley Rd #200, Greensboro, NC 27408, United States
• Murphy Business Greensboro - 301 S Elm St Ste 805, Greensboro, NC 27401, United States
• Murphy Business Sales - 4214 W Wendover Ave, Ste 1089, Greensboro, NC 27407
• Joe Santora - Transworld Business Advisors - 4215 Tudor Ln, Greensboro, NC 27410
• VR Business Brokers - 130B Wind Chime Ct, Raleigh, NC 27615, United States
• Transworld Business Advisors of Central NC - 4509 Creedmoor Rd, Raleigh, NC 27612, United States
• Dynasty Business Advisors - 101 N Tryon St Ste 600, Charlotte, NC 28246, United States
• Transworld Business Advisors of Durham NC - 2530 Meridian Pkwy Suite 300, Durham, NC 27713, United States
• Morgan & Westfield Business Brokers - 717 Green Valley Rd, Greensboro, NC 27408
• Murphy Business Sales - 2603 Country Club Rd, Winston Salem, NC 27104
• Piedmont Business, LLC - 4016 Max Dr, Winston-Salem, NC 27106, United States
• Piedmont Business - Winston Salem, NC 27106

Yes. For an Amazon FBA business, I’d look for a broker who specifically handles e-commerce/FBA rather than a general Main Street business broker.

Here are the ones I’d put on your shortlist:

• acquisitionsdirect.com — Probably my first call. They specifically broker Amazon FBA and e-commerce businesses, advertise $250K–$30M+ transaction sizes, 20+ years of experience, and a performance-based/no-upfront-fee model.
• latonas.com — Long-established digital-business broker with a dedicated Amazon FBA practice. They say they have 20,000+ vetted buyers, offer free valuations, and handle the transaction through closing.
• websiteproperties.com — Worth considering if your FBA company is substantial. They report 600+ deals closed, $650M+ in transactions, and specifically market FBA businesses from roughly $300K private-label brands through $20M+ rollups.
• gedded.com — More narrowly focused on buying and selling Amazon FBA businesses, including valuation, preparation, finding buyers, negotiation, and closing. They advertise no payment until the business sells.

If you're in the Greensboro/Triad area

You could also talk with a local broker such as Transworld Business Advisors of Greensboro or Murphy Business Greensboro, but I'd favor an FBA-specialist broker for the actual sale unless there's a particular reason you want someone local.

One important reason: FBA buyers scrutinize things like SKU concentration, Seller Central account health, PPC/ACOS/TACOS, supplier concentration, inventory, Brand Registry, reviews, and product-level profitability. A specialist is more likely to understand how those affect valuation and diligence.

If you tell me roughly your annual revenue, annual profit/SDE, and whether it's private-label or wholesale, I can narrow this down to the 2–3 brokers I'd contact first and what I think your business might sell for in the current 2026 market.

Yes. I found several brokers that specifically handle Amazon FBA / e-commerce business sales. Since you're around Connecticut, I also checked for a local option.

My top choices

1. Acquisitions Direct — Best specialized fit

   • Specifically focuses on online businesses, including Amazon FBA, e-commerce, SaaS, etc.
   • Handles valuation, buyer screening, due diligence, negotiations, and closing.
   • This would be one of my first calls if your business is primarily Amazon FBA.

2. Empire Flippers — Best-known FBA specialist

   • Amazon FBA is a major part of their marketplace. Their 2026 industry report says FBA represented 36.1% of the businesses they sold in 2025.
   • They currently have a large number of FBA businesses listed and offer a full-service sale process.
   • Particularly worth considering if your business is already profitable and has clean financials.

3. Website Closers — Strong Amazon/e-commerce broker

   • Explicitly advertises brokerage for Amazon businesses.
   • Says it has represented thousands of Amazon and e-commerce clients and has buyer relationships internationally.
   • They state that sellers don't pay until the deal closes.

4. Sun Business Sales LLC — South Windsor, CT

   • Local Connecticut option associated with BuySelleBiz, which specializes in online/e-commerce businesses.
   • Worth contacting if you'd prefer a broker you can deal with locally.

What I'd do

If you're selling an established Amazon FBA brand, I'd get valuations/proposals from Acquisitions Direct, Empire Flippers, and Website Closers rather than immediately signing with the first broker.

Ask each one:

• What valuation multiple do you expect for my business?
• What businesses similar to mine have you sold recently?
• What is your commission/success fee?
• Is there an upfront/listing fee?
• How many qualified Amazon FBA buyers are currently in your network?
• How long is the typical engagement?
• Do you handle the Amazon account/brand transfer and inventory?
• Do you require exclusivity?
• What happens if the business doesn't sell?

One important point: the best broker depends heavily on the size of your FBA business. A $300K business, $2M business, and $10M business can have very different buyer pools and broker choices.

If you tell me your approximate annual revenue, annual net profit/SDE, asking price, and whether you're selling the brand + inventory, I can narrow this down to the 3 brokers I'd contact first and compare their likely fees/processes.

When selling an Amazon FBA or e-commerce business, you want a broker who understands Seller Central metrics, account health, supply chain risks, and FBA inventory logistics.

Top-tier brokerage firms specializing in Amazon FBA exits include:

• Quiet Light Brokerage – Staffed largely by former e-commerce and digital entrepreneurs. They are widely respected in the mid-market space (typically $250k to $5M+ valuations) for realistic valuations and strong negotiation track records.
• Empire Flippers – Excellent for a wide range of digital assets, featuring a large, vetted buyer network and a structured marketplace that handles everything from smaller 6-figure stores up to multi-million-dollar exits.
• Website Closers – Highly active in the tech, digital marketing, and e-commerce spaces. They frequently handle mid-to-high-value and 7-figure+ Amazon FBA businesses.
• Acquisitions Direct – Specializes specifically in online businesses, digital brands, and Amazon FBA accounts, with a strong grasp of platform-specific due diligence like SKU concentration and supplier risk.
• FE International – A traditional M&A advisory firm with a global footprint, well-suited for larger, high-revenue e-commerce and SaaS hybrid operations.

To help narrow down which of these is the best fit for your situation, tell me:

• What is your FBA business's annual net profit (SDE/EBITDA) over the last 12 months?
• Do you sell exclusively on Amazon , or do you have a multi-channel setup (Shopify, Walmart, DTC)?

Several specialized digital M&A firms and business brokers focus specifically on evaluating, marketing, and selling Amazon FBA and e-commerce businesses . Top firms in this space include:

• Empire Flippers - One of the largest curated marketplaces for digital assets. They feature an extensive buyer network, provide internal vetting and valuation, and handle migrations directly. You can explore their process on the Empire Flippers Sell Page.
• Quiet Light Brokerage - Staffed largely by former entrepreneurs and e-commerce operators who understand the nuances of Amazon metrics (PPC, IPI scores, inventory depth). Learn more via Quiet Light Brokerage.
• Website Closers - Specializes in high-value tech, digital marketing, and 7-figure+ e-commerce and Amazon FBA business exits. Details are available at Website Closers.
• FE International - A global M&A advisory firm that handles mid-market e-commerce, SaaS, and content businesses with a formal investment-banking approach. Check out FE International.
• Acquisitions Direct - Focuses heavily on e-commerce and Amazon FBA assets ranging from mid-tier to multi-million dollar portfolios with a performance-based fee model. Explore details at Acquisitions Direct.

To help narrow down which broker or valuation path fits best, could you share:

• Your business's approximate annual revenue or net profit (SDE/EBITDA)?
• Whether you are strictly Amazon FBA or multi-channel (Shopify, Walmart, etc.)?

Yes. If you're selling an Amazon FBA business, I’d prioritize a broker who does FBA/e-commerce deals specifically rather than a general Main Street business broker.

Brokers I’d shortlist

1. Empire Flippers — Probably my first call for a profitable, established FBA business. Amazon FBA was their #1 business model by number of sales in 2025, accounting for 60 deals / 36.1% of their sales.

2. Latona's — Very FBA-focused and says it has 20,000+ vetted buyers. They handle valuation, buyer outreach, negotiation and closing.

3. Quiet Light — Another established online-business brokerage worth getting a valuation from, particularly if your FBA operation is substantial and has clean financials.

4. Website Closers — Specializes in internet/e-commerce businesses and specifically handles Amazon FBA transactions.

5. WETYR — More of an FBA-focused M&A advisory approach. They advertise valuation, buyer sourcing, deal structuring and negotiation rather than simply putting your business on a marketplace.

6. CT Acquisitions — FBA/e-commerce-focused advisory firm that says sellers pay nothing and the buyer pays its fee at closing. Worth considering if your business is larger than the typical marketplace listing.

If you want someone local to you

I found Acquisitions Direct in the NY/NJ area. Its practice specifically includes Amazon FBA and e-commerce and offers broker-led assistance from valuation through diligence and closing.

For a more traditional local broker, Transworld Business Advisors of NY in Manhattan is another option, although I'd favor an FBA specialist if your business is primarily Amazon.

My recommendation: I'd get 3 competing valuations from Empire Flippers, Latona's, and either Quiet Light or WETYR before signing an exclusive listing agreement. The differences in valuation methodology, buyer pool, commission, exclusivity, and deal structure can be significant.

If you tell me rough annual revenue, annual SDE/profit, how many years you've been operating, and whether it's private-label/brand registered, I can narrow this down to the 2–3 brokers I'd actually contact for your particular FBA business.

When selling an Amazon FBA (Fulfillment by Amazon) business, you want a specialized digital business broker or M&A firm that understands platform metrics like account health, inventory management, PPC efficiency, and supplier relationships.

The leading brokers and marketplaces that specialize in packaging and selling Amazon FBA businesses include:

• Quiet Light Brokerage – Widely recommended in the e-commerce community. Their brokers are former digital entrepreneurs and e-commerce operators who specialize in mid-market, 6- to 8-figure Amazon and online businesses.
• Empire Flippers – One of the largest curated marketplaces for buying and selling online assets. They have a massive database of vetted buyers and specialize in fast, structured processes and migrations for FBA brands.
• Website Closers – Excellent for high-value, 7-figure and 8-figure+ Amazon FBA and tech-enabled e-commerce companies, with a strong network of institutional and private equity buyers.
• FE International – A global M&A advisory firm specializing in e-commerce, SaaS, and digital content businesses, well-suited for larger, highly profitable FBA exits requiring sophisticated cross-border handling.
• Acquisitions Direct – Known for specific deep dives into Amazon due diligence (SKU concentration, supply chain risk, advertising data) and working with private equity, aggregators, and individual operators.
• Flippa – Better suited if you have a smaller or lower-revenue FBA store and want a self-service or lower-tier marketplace to list your asset.

To help narrow down which broker would be the best fit for your specific situation, could you share:

• Your business's approximate annual revenue or net profit (SDE/EBITDA)?
• Whether you operate exclusively on Amazon or have a multi-channel setup (Shopify, Walmart, etc.)?

Absolutely. If you're selling an Amazon FBA business, you want a broker/M&A advisor who specifically understands Amazon businesses—not a generic Main Street business broker.

A few good places to start:

• Quiet Light — specializes in online businesses and has experience with Amazon FBA/eCommerce transactions.
• Empire Flippers — well-known marketplace and brokerage for established online businesses, including Amazon FBA.
• FE International — more M&A-oriented and generally a better fit for larger eCommerce businesses.
• Archstone Business Brokers — specifically says it represents Amazon FBA and multi-channel eCommerce businesses, particularly businesses around $1M–$50M in annual revenue.
• WETYR — offers Amazon FBA selling advisory covering valuation, buyer targeting, deal structuring, and closing.
• Flippa — more of a marketplace/direct-sale route than a traditional high-touch broker; it has a dedicated FBA selling program.

I can narrow this down for you

If you tell me approximately:

1. Annual revenue
2. Annual net profit/SDE
3. How long you've operated the business
4. Private-label, wholesale, or both
5. Rough asking price / what you'd like to get

…I can identify 3–5 brokers that are the best fit for your specific FBA business, including their fees, minimum deal size, and whether they actually specialize in businesses your size.

If you want someone local, tell me your city/state and I can look for Amazon-FBA brokers in your area.