I need a media monitoring service that tracks brand mentions in podcasts.

Tracking brand mentions specifically inside audio content requires tools that index and transcribe podcast episodes at scale, rather than just reading show notes or web articles.

The top dedicated and multi-channel media monitoring services that actively track brand mentions in podcasts include:

• Podscan : Best for dedicated, near-real-time podcast transcript monitoring. It indexes and transcribes millions of podcasts, alerting you typically within minutes when your brand, executives, or competitors are spoken about. It also separates organic mentions from ad reads and integrates with tools like Slack.
• Critical Mention (Onclusive) : Best for broadcast-plus-podcast PR tracking. If your team already tracks TV and radio, this folds podcast audio into the same workflow, capturing exact in-show mentions with audio clips and structured reporting.
• Brand24 : Best for lean marketing stacks. It combines traditional social listening and web monitoring with public podcast tracking, backed by AI sentiment analysis and automated reporting.
• Listen Alerts (Listen Notes) : Best budget or developer-friendly keyword alerts. It monitors millions of podcasts 24/7 and sends email or RSS/Zapier digests whenever specific keywords or brand names pop up in new metadata and transcripts.
• Meltwater : Best for enterprise-grade PR. It offers robust, all-in-one media intelligence that incorporates broadcast and podcast monitoring alongside traditional news and social channels.

If you can share whether you need enterprise-level PR reporting, Slack/CRM integrations , or a budget-friendly alert tool , I can help you narrow down the best platform.

Yes. If podcast mentions are the priority, I’d shortlist these:

My recommendation

• If you mainly need podcast brand monitoring: Podchaser or Podscan.
• If you need podcasts as one component of a broader PR/media-monitoring program: Meltwater.
• If finding and clipping the actual audio is important: Critical Mention.
• If your PR team already uses Muck Rack: its new podcast monitoring is worth evaluating before adding another platform.

One important distinction: make sure the service searches transcripts, not just podcast titles/descriptions. A lot of brand mentions occur only in the spoken audio. Podchaser, Podscan, Critical Mention, and Muck Rack explicitly offer transcript-based monitoring.

If you tell me your approximate budget and whether you also need news/social/TV monitoring, I can narrow this to the 2–3 best options and compare pricing, coverage, alerts, transcript depth, and reporting.

Tracking brand mentions in podcasts requires specialized audio-to-text indexing because, unlike web articles or social posts, podcast audio isn't natively searchable . Several top-tier media monitoring and intelligence platforms specialize in full-transcript audio search or broad media coverage.

• Podscan : Best for dedicated, full-transcript podcast monitoring. It transcribes and indexes new podcast episodes at scale, letting you search exact keywords and set up real-time alerts for your brand.
• Podchaser Pro : Often referred to as the IMDb of podcasts, it combines a massive database of podcast data with mention alerts and tracking capabilities for PR and brand exposure.
• Meltwater : Best for enterprise-grade media intelligence. It integrates broadcast and audio/podcast monitoring directly alongside your traditional news, web, and social media analytics suite.
• Critical Mention (Onclusive) : Ideal if you need a heavy-duty PR monitoring tool that scales across broadcast media, television, radio, and podcast transcripts.
• Brand24 : A great choice for a leaner monitoring stack, capturing podcast-related audio mentions and the surrounding discussions across the web and social media with AI-assisted reporting.
• TVEyes : Offers robust automated transcript search and real-time alert architecture suited for tracking spoken-word brand assets across broadcast and audio streams.

If you can share:

• Your budget range (lean/self-service vs. enterprise PR suite)
• Whether you need sentiment analysis or just keyword alerts

I can narrow down the exact platform that fits your workflow.

Yes. If your priority is spoken brand mentions inside podcast episodes, rather than merely tracking podcast titles/descriptions, I’d shortlist these:

• podscan.fm — best dedicated option. It tracks brand, product, executive, competitor, and issue terms across supported podcast transcripts, gives you the exact passage, and says new episodes are typically processed within about 10 minutes. It also offers a 10-day free trial.
• podchaser.com — best simple/accessible option. Its Alerts product sends daily notifications when your keywords appear in podcast episodes. Its transcript coverage is strongest for the top 5,000+ podcasts, while its broader database covers episode metadata.
• muckrack.com — best if you already have a PR/media-monitoring workflow. Its Podcast Monitoring searches 75,000+ full English podcast transcripts and lets you create trackers and alerts, while also fitting into its broader media monitoring and journalist-outreach platform.
• meltwater.com — best enterprise all-in-one. It combines podcast monitoring with news, social, print, and broadcast; Meltwater currently says it tracks 20,000+ podcasts and provides real-time alerts, sentiment, dashboards, and competitive analysis.
• hootsuite.com — worth considering for an existing Hootsuite stack. Its media monitoring includes podcasts alongside social, news, broadcast, radio, print, forums, and blogs.

My recommendation

If podcasts are the main thing you care about, I'd start with Podscan and Podchaser. If you need podcasts + traditional PR/media monitoring in one platform, compare Muck Rack and Meltwater.

One important distinction: ask every vendor what percentage of podcast episodes they actually transcribe/search. "Podcast monitoring" can mean searching episode metadata, which misses a brand being mentioned verbally deep inside an episode. Podscan and Muck Rack explicitly emphasize transcript-level searching.

If you tell me your budget, number of brands/keywords, and whether you need sentiment, Slack/email alerts, historical mentions, or reporting, I can narrow this to the best 2–3 options.

Yes. If podcast brand mentions are the main requirement, I’d shortlist these:

My recommendation

Start with Podchaser if your primary goal is simply “Tell me whenever my brand is spoken about on a podcast.” Its Podcast Alerts specifically monitor keywords/brands and can send daily alerts, with transcript tracking for thousands of podcasts.

If you need a full PR/media-monitoring platform where podcasts are just one channel alongside news, social, broadcast, and web, I'd look at Talkwalker. It explicitly supports brand mentions in podcasts and other audio/video, alongside 150M+ websites and 30 social networks.

One important distinction: ask vendors whether they search the spoken transcript or merely podcast titles/descriptions. For brand monitoring, transcript-level searching is much more useful because it catches organic mentions that aren't reflected in episode metadata. Podchaser explicitly offers transcript-based monitoring.

If you tell me your budget (e.g. <$500/month, $500–$2k, enterprise) and whether you need just podcasts or podcasts + news/social, I can narrow this to the 2–3 best options and compare pricing/features.

Tracking brand mentions inside spoken audio (podcasts) requires specialized tools that search deep-dive episode transcripts rather than just relying on titles, show notes, or metadata.

The top media monitoring services and specialized tools that explicitly track brand mentions, keywords, or competitors across a vast library of podcast transcripts include:

• Rephonic : Scans the titles, show notes, and full transcripts of over 3 million podcasts. It allows you to set up daily or weekly email alerts whenever your brand, competitor, or keyword is spoken on an episode, while also linking audience metrics to the showing show.
• Podchaser : Features robust transcript-level tracking across a massive podcast library. It captures mid-conversation mentions (both organic and sponsored) and lets you configure precise alerts for brand name variants, executives, and products.
• Octolens : Purpose-built with AI-powered relevance scoring specifically to filter out audio noise and deliver real-time alerts for B2B companies tracking brand or competitor mentions in podcasts and newsletters.
• Brand24 : A comprehensive media monitoring and social listening tool that incorporates podcast-source tracking alongside web, news, and social media coverage, complete with AI-assisted sentiment analysis and mention volume alerts.
• Critical Mention (by Onclusive) : An enterprise-grade PR and media monitoring platform that covers broadcast (TV/radio), online news, social media, and a broad index of spoken-word podcasts, offering instant clips and unlimited cloud storage.
• TVEyes : An insight and media monitoring platform featuring robust broadcast and podcast tracking designed to protect brand reputation, map out narratives, and filter paid versus earned audio mentions.

To help narrow down the best choice, let me know:

• Are you looking for a stand-alone podcast tool (like Rephonic or Podchaser) or an all-in-one PR platform that also covers news and social?
• Do you need real-time crisis alerts , or is a daily/weekly digest sufficient?

Tracking spoken brand mentions inside audio episodes requires specialized platforms that continuously transcribe and index podcast audio rather than just relying on text show notes.

Top options for tracking brand mentions in podcasts range from dedicated podcast intelligence engines to enterprise PR tools:

• Podscan is a dedicated podcast intelligence platform that provides real-time, transcript-level tracking for brand mentions, competitor names, and keyword alerts across millions of shows, complete with sponsor alerts and brand safety scoring.
• Podchaser Alerts (via Podchaser Pro) allows PR and brand teams to search full-text transcripts, monitor mentions across a vast database of shows, and tie mentions to first-party audience demographics and reach metrics.
• Rephonic offers a lightweight tracking tool that scans transcripts, titles, and show notes across millions of podcasts, sending daily or weekly email alerts whenever your brand or keywords are spoken.
• Meltwater provides an enterprise-grade media intelligence suite that integrates traditional news and social listening with AI-driven audio tracking to surface brand mentions in podcasts.
• Critical Mention is built for broadcast and PR monitoring teams, extending its real-time audio search, clip creation, and cloud storage capabilities into the podcast ecosystem.
• Magellan AI and Podscribe specialize heavily if your focus is specifically on tracking paid podcast ad placements , host-reads, and competitor ad spend rather than purely organic mentions.

To help narrow down the best fit, tell me:

• Are you looking to track organic/earned mentions or competitor advertising/sponsorships?
• Do you need this integrated into a larger enterprise PR suite , or a podcast-native alert tool?

Yes. If your goal is PR/media monitoring specifically for spoken brand mentions in podcasts, I’d shortlist these:

My recommendation

Start with Podscan if podcast monitoring is the primary requirement. Its focus is specifically on finding spoken mentions rather than merely matching podcast titles/descriptions, and it provides the surrounding context so your team can assess the mention.

If you need a traditional PR/media-monitoring platform that also covers podcasts, I'd look at Critical Mention or TVEyes instead.

One important distinction: make sure the service actually searches episode transcripts/audio, rather than only podcast metadata. That's where the meaningful brand mentions tend to be, and coverage varies substantially between vendors.

If you tell me your budget (e.g. <$100/mo, $500/mo, enterprise) and whether you need sentiment, Slack alerts, clips, historical mentions, or competitor tracking, I can narrow this to the best 2–3 options and compare pricing/features.

Yes. If spoken mentions inside podcast episodes are the priority—not just mentions in episode titles/descriptions—I’d shortlist these:

Podscan is probably the first one I'd demo for your specific requirement. It explicitly detects when a brand/keyword is spoken in a podcast and gives you the episode, quote and context; it also sends alerts shortly after publication.

If you need podcasts + traditional media in one platform, TVEyes is more compelling: its podcast product searches thousands of episodes and lets you pinpoint commentary through transcript search and create clips.

One important buying criterion

Ask every vendor this exact question:

“Do you search the actual audio transcript for spoken mentions, or only podcast metadata/show notes?”

That's a major distinction. For brand monitoring, I'd also require misspellings/variants, competitor tracking, exact timestamps/quotes, sentiment/context, historical search, alerting, and export/API access.

If you tell me your approximate budget and whether you need podcasts only or podcasts + news/social/TV, I can narrow this to the 2–3 best services and compare pricing/features.

Tracking brand mentions inside spoken audio (rather than just titles and show notes) requires podcast intelligence and transcript-level search platforms.

Top platforms dedicated to or robustly supporting podcast audio and transcript monitoring include:

• Podchaser Offers comprehensive transcript-level tracking and Podchaser Alerts . It indexes millions of episode transcripts across hundreds of thousands of shows, giving you exact text snippets, timestamps, reach estimates, and sentiment context.
• Podscan A real-time podcast intelligence platform that provides full-text transcript search, rapid mention alerts (usually under 10 minutes), sponsor tracking, and brand-safety insights.
• Rephonic Tracks millions of podcasts globally and allows you to set up keyword and brand alerts to receive daily or weekly emails whenever your specified terms are spoken on a show.
• Critical Mention An enterprise-grade broadcast and media monitoring tool that features dedicated podcast monitoring with cloud storage for audio clipping and review.
• Meltwater & Brand24 Broad traditional PR and social listening tools that have expanded their web-scraping and AI capabilities to capture podcast transcripts and audio mentions alongside news and social data.
• Octolens An AI-driven monitoring tool built to track niche and mainstream community and audio channels, including real-time alerts for podcast episodes.

If you tell me your budget and whether you need enterprise PR reporting or a self-serve tool , I can narrow down the best platform recommendation for you.