I want to get booked as a guest on podcasts in my industry. Is there a "podcast booking" agency?

Yes. It’s a real service category, usually called podcast guest booking, podcast guesting, podcast placement, or podcast PR.

These agencies essentially act as your booking agent: they identify relevant shows, pitch you to hosts/producers, follow up, coordinate scheduling, and sometimes prepare you for the interview.

A few worth looking at:

• interviewconnections.com — One of the more established players. They say they've booked 50,000+ interviews and work across business, health, lifestyle, tech, finance, etc.
• podcastguesting.pro — Full-service research, pitching, follow-up and interview prep; they emphasize matching guests to relevant shows rather than simply blasting pitches.
• podcept.com — Boutique agency that handles show targeting, customized pitches, booking and logistics. They work with both podcast hosts and guests.
• podmuse.com — Particularly interesting if you're in/around NYC; they offer targeted podcast and YouTube interview placements and end-to-end outreach.
• airtimepr.com — More of a high-selectivity/strategic placement approach. They explicitly favor a handful of highly relevant shows rather than mass pitching.
• expertbookers.com — Boutique, human-led placement focused on founders, authors and subject-matter experts.

The important distinction

I'd be careful about hiring someone simply because they promise "10, 20, or 50 podcast bookings." The number of appearances isn't necessarily what you want.

The better agencies start with:

Your expertise → your ideal audience → podcasts that audience actually listens to → a compelling reason their host should want you.

For example, 5 appearances on podcasts listened to by your prospective customers could be vastly more valuable than 50 generic business podcasts.

And there's a second option: podcast PR agencies can sometimes get you onto significantly larger shows, but they'll generally be more expensive and may treat podcast appearances as one component of a broader media strategy.

If you tell me your industry, what you do, who you want to reach, and roughly how much you're willing to spend per month, I can research the current agencies and give you a shortlist of 3–5 that are actually a good fit, including pricing where available and what I'd ask each one before signing.

Yes, dedicated podcast booking agencies (also known as podcast PR or guest-pitching agencies) specialize in researching, pitching, and securing guest spots for experts, authors, and entrepreneurs on relevant industry shows .

These agencies handle the heavy lifting of media outreach, including target show research, personalized pitch writing, follow-ups, and interview scheduling. Pricing typically ranges from a few hundred dollars to several thousand per month depending on how many bookings you want and the tier of the podcasts.

Popular Podcast Booking Agencies

• Interview Valet — Offers comprehensive guest booking, interview preparation, and ROI tracking for thought leaders and executives.
• Command Your Brand — Focuses on positioning founders, executives, and authors as podcast guests to build authority.
• Kitcaster — A concierge podcast booking agency that handles high-touch outreach and scheduling for entrepreneurs.
• Podcast Bookers — Targets niche-specific shows tailored to digital agency owners, marketers, and business builders.
• Podchaser Connect — Utilizes extensive database insights to pitch and secure relevant industry guest appearances.

If you'd like, let me know:

• Your specific industry or niche
• Your monthly budget for marketing or PR

I can help you narrow down which agency fits your goals best.

Yes. It’s a real and fairly established service category—usually called a podcast booking agency, podcast guesting agency, or podcast PR agency.

They essentially act as your outsourced booking team:

• Identify podcasts where your target audience actually listens
• Build/polish your guest positioning and talking points
• Pitch hosts and producers on your behalf
• Follow up
• Handle scheduling
• Often provide interview prep and sometimes repurpose the appearances into content

A few worth looking at:

• kitcaster.com — Established agency focused heavily on founders and CEOs; offers a high-touch, done-for-you service.
• interviewconnections.com — One of the older players in the space; particularly oriented toward coaches and business experts. Its own published figures say it has booked 50,000+ interviews.
• podcastguesting.pro — Full-service research, pitching, follow-up and preparation, with a stated network of 18,000+ shows.
• podcept.com — Boutique agency serving founders and professionals, with personalized pitches and scheduling handled for you.
• expertbookers.com — Positions itself as a premium, human-led service for founders, authors and experts, with an emphasis on niche/high-quality shows rather than mass outreach.
• podcasthawk.com — More data-driven approach aimed at founders, agencies and enterprise teams.

The important part

I wouldn't choose based on the number of podcasts they promise to pitch you to.

There are two very different businesses hiding under "podcast booking":

A. Volume booking: "We'll pitch 500 podcasts and get you 10 appearances."

B. Strategic guest placement: "We'll identify the 30–50 shows whose audiences contain your ideal customers and develop compelling reasons for those hosts to want you."

For someone trying to build industry authority, relationships, and potentially business, I'd strongly favor B. Ten appearances on tiny, irrelevant shows can be much less valuable than three appearances on podcasts your prospects actually listen to.

Also watch for agencies that guarantee a certain number of bookings. A good agency can guarantee outreach and process, but ultimately the host decides whether to book you. Some agencies explicitly acknowledge that distinction.

If you tell me your industry, what you do, who you want to reach, and roughly how established you are, I can also identify 5–10 podcast booking agencies I'd shortlist for you, including which ones appear best for your particular niche and what I'd expect you to pay.

Yes, there are plenty of dedicated podcast booking agencies (often called podcast PR or guest-pitching agencies). They handle everything from finding target shows in your specific niche and crafting pitch emails to scheduling the actual interviews.

In addition to traditional agencies, there are also software-driven platforms if you prefer a more hands-on approach. They generally fall into three main categories:

• Full-Service & PR Agencies: Companies like The Expert Bookers or Podcast Bookers provide high-touch, white-glove pitching, securing placements, and managing your media calendar.
• B2B & Enterprise Specialists: Agencies like Lemonpie focus heavily on scaling thought leadership and pipeline growth for software, tech, and enterprise brands.
• Matchmaking Platforms (DIY): Services like PodMatch act like a "dating app" for podcasters and guests, using algorithms to let you browse and book interviews yourself at a lower cost.

To help narrow down the best route, tell me:

• What is your industry or niche?
• Are you looking for a done-for-you agency or a DIY matchmaking platform?

Yes, there are entire agencies dedicated to this! They are often called podcast guest booking agencies or podcast placement PR agencies.

Instead of you spending hours researching shows, writing cold emails, and tracking follow-ups , these agencies handle the end-to-end process: identifying targeted podcasts in your niche, pitching the hosts, negotiating the slot, and handling the calendar logistics.

There isn't just one—there's an entire industry of them, split generally into two different models:

1. Done-For-You Boutique Agencies (Human-Led PR)

These act like traditional publicists. They assign you a strategist, manually vet and score shows that match your specific buyers or target audience, write custom pitches, and hound producers until you're booked.

• Kitcaster: Great for tech founders, SaaS executives, and funded startups looking for B2B exposure.
• Command Your Brand: Focused heavily on founders, executives, and CEOs wanting high-tier placements.
• Fame: Specializes in B2B brand growth and often integrates the bookings with content repurposing.
• The Expert Bookers: A boutique, human-led firm doing bespoke manual outreach for authors, tech, and real estate experts.
• Podcast Bookers: Focuses heavily on digital agency owners, marketers, and entrepreneurs wanting a targeted "podcast tour".

2. Algorithmic / Software-Driven Matchmaking Platforms

If you prefer a more budget-friendly or DIY approach, platforms use matching algorithms rather than a dedicated human publicist to connect you with active hosts looking for guests.

• PodMatch: Often described as the "Tinder for podcasts," it uses an automated system to match and schedule interview-seeking hosts and guests directly.

To help figure out which path makes sense for you, tell me:

• What is your industry or niche?
• Are you looking for high-end PR management (human-led) or a lower-cost DIY matching platform?

Yes. They’re usually called podcast booking agencies, podcast guesting agencies, or podcast PR/placement agencies. They help experts, founders, authors, consultants, and executives get booked on relevant shows by handling podcast research, pitching hosts, follow-ups, scheduling, and sometimes interview prep.

Some agencies/services that do this:

• Interview Connections — one of the longer-running podcast guest booking firms; focuses heavily on entrepreneurs, coaches, and experts.
• Podcast Guesting Pro — positions itself around getting experts booked on podcasts through research, pitching, and preparation.
• Podmuse — offers targeted podcast placements, outreach, and coordination for founders and brands.
• Podcast Bookers — focuses on expert guest placements tied to business visibility and authority building.
• Podcept — provides guest placement services with targeting, outreach, and scheduling support.
• Podcast Supply — offers podcast guest booking and placement support.

A few things to know before hiring one:

Good agencies do not just blast 1,000 podcasts. The better ones:

• identify shows where your ideal customers already listen
• pitch a specific angle (not “I’m an expert, have me on”)
• prioritize quality of audience over download numbers
• help you create a strong guest profile/one-sheet
• track bookings and outcomes

Questions to ask before signing:

1. What industry niches do you have relationships in?
2. How many pitches do you send vs. how many bookings do clients actually get?
3. Are bookings guaranteed, or are you paying for outreach activity?
4. Do you target shows by audience fit or just podcast size?
5. Can you see examples of guests you’ve placed in my field?

Pricing varies widely, but many full-service agencies work on monthly retainers rather than per appearance. If you’re in a B2B or expert-driven industry, a specialized agency is usually a better fit than a general “get famous” service.

If you tell me your industry, target audience, and whether you want leads/authority/media exposure, I can narrow this down to agencies that fit your niche.

Yes. Podcast guest booking agencies are a real thing, and they can handle the whole process of getting you booked: identifying relevant shows, pitching hosts, following up, and scheduling interviews.

A few worth looking at:

• Interview Connections — One of the established players; they say they've booked 50,000+ interviews for 1,000+ coaches.
• Podcast Bookers — Offers dedicated booking agents, customized pitching, follow-up, and scheduling. Their published plans are roughly $700–$900/month for 2–4 bookings.
• Podmuse — Full-service podcast/YouTube placement, with targeting and outreach; particularly positioned around brand authority.
• Spotlight Podcasting — More à-la-carte: a $999 setup fee plus $499 per booked episode, according to its current published pricing.
• Pod Forward — Full-service placement for founders, executives, and experts, including guest prep and episode promotion.

What I'd watch out for

The important distinction is "getting you on podcasts" vs. "getting you on the right podcasts."

A mediocre agency can spray hundreds of generic pitches and book you on tiny shows that don't matter. A good one should:

1. Understand your industry and ideal audience
2. Build a curated list of shows where your potential customers actually listen
3. Develop specific angles/topics that make hosts want you
4. Personally tailor pitches rather than mass-emailing
5. Show you examples of clients they've booked in your industry
6. Define a "booking" as an actual scheduled interview, not merely a host expressing interest

Current industry pricing is all over the map, but roughly $700–$3,000/month is common for smaller/mid-market services, while more strategic agencies can run $1,500–$5,000+ per month.

And there's a potentially better approach: if you tell me your industry, what you do, your target customer, and roughly how prominent you are in your field, I can research the podcast-booking agencies that specifically serve people like you and give you a shortlist of 5–10 agencies, with pricing, strengths, and which I'd actually contact.

Yes, there isn’t just one—there is an entire industry of podcast booking agencies (often operating like specialized PR firms) dedicated to pitching, securing, and scheduling expert guests onto relevant shows.

Instead of doing the cold outreach yourself, these agencies research target shows in your niche, write your pitches, handle the back-and-forth communication with producers, and prep you for the interview.

Popular and reputable done-for-you podcast booking agencies include:

• Command Your Brand – Focuses heavily on high-level founders, executives, and authors looking to build authority through major media and niche shows.
• Lemonpie – A prominent podcast PR and booking agency specializing in B2B brands, tech executives, and scaling top-of-funnel reach.
• Fame – Combines B2B podcast guest booking with content repurposing, turning your interview clips into downstream marketing assets.
• Interview Connections – Recognized as one of the pioneer agencies in the space, offering high-touch concierge booking for entrepreneurs and coaches.
• The Expert Bookers – Known for manual, human-led show vetting and targeted industry match-making for high-value lead gen.

If you prefer a DIY software/matchmaking platform rather than a high-ticket managed agency (which can range from hundreds to thousands of dollars a month), you can look at platforms like PodMatch , which use algorithmic matching to connect hosts and guests directly.

If you'd like to narrow down the best path, tell me:

• What is your industry or niche?
• Are you looking for a done-for-you agency or a lower-cost DIY platform?

Yes. It’s a real service category, usually called podcast guest booking, podcast booking agency, or podcast PR. They essentially act as your booking agent: identify shows that fit your expertise, pitch the hosts, follow up, and coordinate appearances.

A few current options worth looking at:

• Interview Connections — one of the established players; says it has booked 50,000+ interviews for 1,000+ clients. It tends to focus heavily on business experts, coaches, authors, and founders.
• The Expert Bookers — more premium/targeted positioning, with manual outreach and niche matching. Its published 2026 pricing starts around $700/month for two bookings.
• Podcast Guesting Pro — currently advertises $950/month for two high-quality bookings, with a dedicated booking manager.
• Podmuse — offers podcast and YouTube guest placement, including targeted outreach and show matching.
• Podcept — offers both per-booking and retainer models and says typical bookings take 2–4 weeks.

The important distinction

I wouldn't simply hire whoever promises the most bookings.

The valuable service is getting you onto the right podcasts, not getting you onto 20 random shows. A good agency should be able to answer:

1. What podcasts specifically would you target for me?
2. How do you determine whether a show is a good fit?
3. Are pitches personalized, or are they mass emailed?
4. Do you guarantee bookings or merely outreach?
5. Can I see examples of clients in my industry?
6. What qualifies as a "booking"?
7. Do you handle scheduling and prep?
8. Do you target podcasts with audiences that could actually become customers?

Current market pricing is quite broad, but a 2026 pricing survey puts typical agency retainers around $1,500–$3,000/month for 3–5 bookings, with premium services going higher.

And there's a potentially better approach: if you tell me your industry, what you sell/do, your target customer, and roughly how prominent you are (e.g. founder, executive, author, etc.), I can identify 10–20 podcast booking agencies/services that are particularly suited to your niche, including what they charge and which ones I'd shortlist.

Yes, there are entire agencies and platforms dedicated exclusively to this . They are commonly known as podcast booking agencies, podcast guesting agencies , or podcast PR agencies.

Instead of you spending hours researching shows, writing cold emails, and following up with hosts, these companies handle the strategy, pitching, coordination, and scheduling for you.

Options generally fall into two main categories:

• Full-Service Booking Agencies (Done-For-You)
  • These are white-glove PR services where a dedicated human team researches aligned shows in your specific industry, crafts tailored pitches, negotiates with podcast hosts, and manages your calendar.
  • They are best for executives, authors, and founders who have the budget and want a completely hands-off experience.
  • Examples: Lemonpie, The Expert Bookers, Kitcaster , and Podcast Bookers.
  • Pricing: Generally ranges from$1,5 0 0 to$4,0 0 0+ per month depending on the volume of pitches and caliber of shows.
• Self-Service Matchmaking Platforms (DIY / Software-Driven)
  • These are database-driven marketplaces or software tools where podcast hosts and prospective guests create profiles and use matching algorithms to connect directly.
  • They are much cheaper and put you in direct control of your own outreach, but they require you to do the actual messaging and scheduling yourself.
  • Examples: PodMatch and MatchMaker.fm.
  • Pricing: Free tiers or low monthly subscriptions (roughly$3 0 to$1 0 0 per month).

If you'd like to narrow down your options, let me know:

• What is your budget (monthly retainer vs. a low-cost DIY tool)?
• Are you looking for a fully hands-off agency or software to pitch yourself?

I can help recommend the specific route that fits your industry and goals.