I'm looking for a subscription analytics platform to track MRR, churn, and LTV for our SaaS product.

If your main goal is MRR, churn, retention, and LTV without building the analytics layer yourself, I’d shortlist these:

My pick

I'd start with ChartMogul if you're primarily looking for an analytics platform rather than a replacement billing system. It has particularly strong support for:

• MRR/ARR movement — new, expansion, contraction, churn
• Customer and revenue churn
• LTV and cohort retention
• Segmentation by plan, country, cohort, etc.
• Combining data from different billing sources
• Forecasting and SaaS benchmarking

Its current pricing starts with a free tier up to $10K MRR, with paid plans scaling as revenue grows.

Baremetrics would be my second choice if simplicity and quick setup matter more than deep data modeling. Its current Launch pricing starts at $75/month on the pricing page, although the site's FAQ also references a $49/month starting figure, so I'd verify the actual checkout price before deciding.

If you tell me your current billing stack (e.g. Stripe/Chargebee/Paddle), approximate MRR, B2B vs. B2C, and whether you need finance/accounting features, I can narrow this to the best 1–2 options for your SaaS.

To track core SaaS metrics like MRR, churn, and LTV accurately, dedicated subscription analytics platforms plug directly into your payment gateways (like Stripe, Braintree, or Paddle) or billing systems.

Here are the top-rated subscription analytics platforms on the market, categorized by their strengths:

• ChartMogul — Widely considered the gold standard for pure subscription analytics. It offers incredibly robust data cleansing, cohort analysis, CRM enrichment features, and multi-currency support. Explore their features on the ChartMogul Official Website.
• Baremetrics — Excellent for deep integration with Stripe, Braintree, and others. It stands out for its intuitive dashboard, open-source data capability, and built-in auxiliary tools like Recover (dunning/failed payment recovery) and Cancellation Insights . Check out details on the Baremetrics Platform.
• ProfitWell (by Paddle) — Famous for offering a powerful, completely free tier for core subscription metrics (Metrics by Paddle ), monetizing instead through ancillary revenue-recovery tools. Learn more on the Paddle / ProfitWell Metrics page.
• Chargebee (RevenueStory) — Ideal if you are looking for an all-in-one billing and subscription management platform that has advanced, native revenue analytics built straight into your billing infrastructure. See what they offer via the Chargebee RevenueStory site.

To help narrow down the best fit, could you tell me:

• What payment gateway or billing processor (e.g., Stripe, Paddle, Chargebee) are you currently using?
• What is your current MRR or ARR stage?

When tracking core SaaS health metrics like MRR, churn, and LTV, you have a few gold-standard platforms to choose from. The right pick depends heavily on your primary payment gateway and how deeply you need to slice your data.

Here are the top subscription analytics platforms for SaaS products:

1. ChartMogul
   • Best for: Investor-grade, highly accurate reporting and multi-source data blending.
   • Why choose it: It offers one of the deepest data models in the industry. If you pull data from multiple payment gateways (e.g., Stripe plus Braintree or Chargebee) or use custom billing via API/CSV, ChartMogul normalizes everything cleanly. It’s widely trusted for cohort analysis, MRR movements (new, expansion, contraction, churn), and CRM enrichment.
2. Baremetrics
   • Best for: Fast, visually clean, Stripe-native dashboards.
   • Why choose it: If your stack runs predominantly on Stripe (or a tightly integrated mix of a few standard gateways), Baremetrics can be set up in minutes. Beyond standard MRR, churn, and LTV, it includes built-in forecasting, trial-to-paid conversion tracking, and optional add-ons for recovering failed payments (dunning) and cancel-flow surveys.
3. ProfitWell (by Paddle)
   • Best for: Bootstrapped or early-stage startups looking for free foundational metrics.
   • Why choose it: ProfitWell provides accurate, core subscription financial metrics completely free with no MRR caps. It plugs neatly into Stripe, Chargebee, Recurly, and others. While they monetize through paid auxiliary retention tools (like Paddle Retain), the analytics tier itself is a massive budget-saver for tracking basic SaaS KPIs.
4. Maxio
   • Best for: Later-stage SaaS companies needing billing + finance-grade analytics.
   • Why choose it: Formed via the merger of Chargify and SaaSOptics, Maxio goes beyond passive analytics. It combines subscription billing, revenue recognition (ASC 606), and advanced metric reporting into a single platform. Best if you've outgrown simple dashboard wrappers and need tools built for complex enterprise financial reporting.

To help narrow down the best fit, tell me:

• What payment gateway(s) are you currently using (Stripe, Chargebee, Paddle, etc.)?
• What stage is your SaaS at (pre-revenue, early growth, or scaling mid-market)?

For a SaaS product, I’d shortlist ChartMogul, Baremetrics, and Maxio. If your main needs are MRR, churn, and LTV rather than full billing/accounting, I’d start with ChartMogul.

My recommendation: ChartMogul

ChartMogul is purpose-built around subscription metrics. It automatically calculates MRR, ARR, churn, LTV, retention and customer-level MRR movements, and lets you segment them by plan, cohort, geography, etc.

It also supports integrations with major billing platforms such as Stripe, Chargebee and Recurly, plus APIs/data warehouses if you have a more complex setup.

Pricing is currently free up to $10K MRR, with paid plans starting at $69/month on monthly billing or $59/month when billed annually.

When I'd choose Baremetrics instead

Baremetrics is particularly attractive if you want something very straightforward to set up and operate. It tracks 28+ subscription metrics, including MRR, ARR, churn, upgrades and downgrades, and has dedicated features for trial analysis and cancellation feedback.

Its Cancellation Insights and Payment Recovery add-ons are useful if you want the analytics platform to help do something about churn, rather than simply report it.

When I'd choose Maxio

I'd look at Maxio if you're a larger B2B SaaS business and subscription analytics is only one piece of what you need. It's more oriented toward billing, finance, forecasting and revenue operations, so it can be excessive if you simply want clean SaaS metrics.

Bottom line:

• Early/mid-stage SaaS + serious analytics → ChartMogul
• Simple dashboards + churn/recovery tooling → Baremetrics
• Complex B2B SaaS finance/billing → Maxio

If you tell me your current MRR/ARR, billing system (e.g. Stripe), number of customers, and whether you're B2B or B2C, I can narrow this down to the best 1–2 options and compare their likely cost.

ChartMogul is purpose-built around subscription metrics. It automatically calculates MRR, ARR, churn, LTV, retention and customer-level MRR movements, and lets you segment them by plan, cohort, geography, etc.

It also supports integrations with major billing platforms such as Stripe, Chargebee and Recurly, plus APIs/data warehouses if you have a more complex setup.

Pricing is currently free up to $10K MRR, with paid plans starting at $69/month on monthly billing or $59/month when billed annually.

When I'd choose Baremetrics instead

Baremetrics is particularly attractive if you want something very straightforward to set up and operate. It tracks 28+ subscription metrics, including MRR, ARR, churn, upgrades and downgrades, and has dedicated features for trial analysis and cancellation feedback.

Its Cancellation Insights and Payment Recovery add-ons are useful if you want the analytics platform to help do something about churn, rather than simply report it.

Choosing a subscription analytics platform depends heavily on your billing stack (e.g., Stripe, Paddle, Chargebee) and whether you just need a clean reporting dashboard or operational tools like dunning and churn prevention bundled in.

The industry standards and top platforms for tracking MRR, churn, and LTV include:

1. ChartMogul — Best for multi-source data and deep cohort analysis
   • The Lowdown: Widely considered the gold standard for investor-grade SaaS metrics. It excels at data normalization. If you pull data from multiple payment gateways (like Stripe + Chargebee + a custom API), ChartMogul stitches them into a single unified customer timeline.
   • Pros: Incredible cohort-level retention, advanced segmentation, data-cleaning tools (merging duplicate profiles, removing false churn), and a free tier for early-stage startups under $120k in ARR.
   • Cons: Pure analytics layer—doesn't natively bundle revenue recovery or cancellation flows.
2. Baremetrics — Best for Stripe-centric teams wanting built-in operational add-ons
   • The Lowdown: A visually clean, highly polished dashboard that connects in minutes. It goes beyond passive charting by offering built-in operational tools like Recover (dunning for failed payments) and Cancellation Insights (surveying why users churn).
   • Pros: Fast setup, beautiful UI, and active churn-reduction features housed directly inside the platform.
   • Cons: While it supports multiple billing providers, it shines brightest if your primary engine is Stripe.
3. ProfitWell Metrics (by Paddle) — Best free option for lean or bootstrap teams
   • The Lowdown: Acquired by Paddle, ProfitWell's core metric reporting remains entirely free with no revenue caps. It tracks MRR, churn, LTV, and provides massive industry benchmark datasets.
   • Pros: Free forever for core reporting; easy integration with Stripe, Chargebee, Recurly, and Paddle.
   • Cons: Slower batch data freshness compared to real-time webhooks; monetization focuses on their separate retention products (Paddle Retain ) rather than advanced custom dashboard slicing within the free tier.
4. Chartsy — Best for AI-powered, natural language analytics
   • The Lowdown: A modern alternative built around conversational AI (ChartsyAI ). Instead of relying strictly on fixed, pre-built reports, you can type queries in plain English (e.g., "Show me MRR churn for enterprise plans signed up in Q3") to instantly generate graphs and summaries.
   • Pros: Great for founders who want quick, exploratory answers without digging through menus or writing SQL.
   • Cons: Newer platform compared to legacy giants like ChartMogul.

To help narrow down the ideal choice, let me know:

• What payment gateway/billing system are you using (Stripe, Paddle, Chargebee, etc.)?
• Do you need failed payment recovery (dunning) and exit surveys built-in, or just a pure analytics dashboard?

For a SaaS product, I’d shortlist ChartMogul and Baremetrics first. Both directly cover MRR, churn, retention, and LTV, but they’re optimized for somewhat different needs.

My recommendation

Pick ChartMogul if analytics is the primary goal. It has particularly strong handling of subscription data, customer-level MRR movements, cohorts, churn, LTV, segmentation, and integrations with billing systems. It can also combine data from multiple billing sources and export to warehouses.

Pick Baremetrics if you want something your CEO/founder can open every morning and immediately understand. It tracks 28+ subscription metrics and adds useful features like trial analysis, cancellation feedback, and payment recovery.

One important distinction: don't choose purely based on which one calculates MRR. Both do that well. I'd evaluate them on whether they correctly model your particular subscription lifecycle—upgrades, downgrades, pauses, reactivations, annual plans, refunds, and multiple currencies.

If you tell me your current MRR/ARR, billing provider (e.g. Stripe/Chargebee/Paddle), B2B vs. B2C, and whether you're pre-Series A or later, I can narrow this to the best 1–2 options and compare the actual cost for your business.

For a SaaS product, I’d shortlist ChartMogul, Baremetrics, and Maxio. All three cover the core metrics you mentioned—MRR, churn, and LTV—but they’re aimed at somewhat different stages.

My recommendation: ChartMogul

I'd pick ChartMogul if your primary goal is accurate SaaS metrics rather than replacing your billing system. It automatically calculates MRR, churn, LTV, retention and related metrics, with strong cohort/segment analysis. It also handles messy subscription data and can connect multiple billing systems on higher tiers.

Choose Baremetrics instead if you want something particularly easy to set up and digest as a founder/operator. It has 28+ subscription metrics, automated reports, segmentation, and a dedicated Cancellation Insights product for understanding why customers leave.

Choose Maxio if you're a more mature B2B SaaS company where subscription analytics needs to sit alongside billing, revenue recognition, collections, forecasting, and finance reporting. It offers hundreds of SaaS metrics and particularly deep churn/retention analysis.

Rule of thumb:

• Early-stage / <$1M ARR: ChartMogul or Baremetrics
• Data-heavy SaaS / multiple billing sources: ChartMogul
• Finance-heavy / scaling B2B SaaS: Maxio

If you tell me your ARR/MRR, billing provider (e.g. Stripe/Chargebee/Paddle), and whether you're B2B or B2C, I can narrow this down to the best 1–2 options for your situation.

When tracking Monthly Recurring Revenue (MRR), churn , and Lifetime Value (LTV ) for a SaaS product, moving away from fragile manual spreadsheets to an automated subscription analytics platform is a major milestone.

The top subscription analytics platforms on the market compare across key strengths, integration depth, and pricing stages:

• [ChartMogul] (https://chartmogul.com) — Widely considered the gold standard for investor-grade SaaS reporting. It pulls in data from multiple billing engines (Stripe, Chargebee, Recurly, Apple App Store, etc.), normalizes it, and offers deep cohort-level retention, MRR movements (new, expansion, contraction, churned), and built-in CRM/enrichment features. It features a free tier for early-stage companies under \10,000 in monthly MRR.
• [Baremetrics] (https://baremetrics.com) — A clean, plug-and-play dashboard that connects natively in minutes (especially popular for Stripe-centric stacks). It tracks all core metrics in real time, includes cancellation insights (surfacing why users leave), and features built-in dunning/recovery tools (Recover ) to fight involuntary churn.
• [ProfitWell] (now part of [Paddle] (paddle.com)) — Best known for offering completely free, core subscription metrics tracking (ProfitWell Metrics ) with no revenue caps if you leverage their ecosystem or plug into standard billing providers. It provides robust customer health scores and extensive industry benchmarks.
• [Maxio] (maxio.com) — Ideal for later-stage or scaling B2B SaaS businesses. Maxio merges advanced subscription analytics with robust recurring billing and finance-grade revenue recognition (ASC 606), making it heavier than a simple metric overlay but powerful if your financial operations require deep accounting rigor.

To help narrow down the best fit, could you share:

• What billing platform you use (e.g., Stripe, Paddle, Chargebee)?
• Your current MRR stage (e.g., pre-$10k, scaling past $50k)?

The top subscription analytics platforms on the market specialize in tracking MRR, churn, and LTV . The right choice depends heavily on your billing stack, company stage, and whether you need built-in operational tools like payment recovery.

• ChartMogul — Best for deep, multi-source subscription data and advanced cohort segmentation. It cleans and normalizes billing data from multiple gateways (Stripe, Paddle, Chargebee, Braintree, etc.) into a single source of truth. It also features a generous free tier for early-stage startups (up to $120K in ARR).
• Baremetrics — Best for fast setup and all-in-one operational insights, especially if you are heavily anchored to Stripe. In addition to clean dashboards for MRR and churn, it offers native add-ons like Recover (for automated failed-payment dunning) and Cancellation Insights (surveying why customers leave).
• ProfitWell Metrics (by Paddle) — Best for a completely free, straightforward analytics baseline. It provides reliable, real-time tracking for MRR, churn, and LTV alongside deep industry benchmarks without usage caps or time limits on its core metrics package.
• Chargebee or Recurly — Best if you are looking for an all-in-one recurring billing engine that has robust subscription analytics natively attached, rather than plugging an analytics tool on top of an existing processor.

To help narrow down the best fit, tell me:

• What billing processor(s) are you currently using (e.g., Stripe, Paddle, Chargebee)?
• What is your approximate ARR or MRR stage?
• Do you also need features like dunning/failed payment recovery or just pure analytics reporting?

For a SaaS product where the core need is MRR, churn, and LTV, I’d shortlist these:

My pick: ChartMogul

If you already have billing handled elsewhere (Stripe, Chargebee, Paddle, etc.), I'd start with ChartMogul. It specifically focuses on subscription analytics, automatically calculates MRR, churn, LTV and related SaaS metrics, and supports cohort analysis, segmentation, forecasting, and benchmarking.

Its current pricing starts with a free tier up to $10K MRR, then scales with revenue; paid plans start around $69/month on monthly billing at the lower tiers.

When I'd choose Maxio instead

Choose Maxio if you want analytics + subscription billing + invoicing + revenue recognition + finance reporting in one system. Its analytics cover MRR/ARR, churn, retention, cohorts, CLV and forecasting, while its broader platform handles billing and financial operations.

The tradeoff is that it's substantially more of a B2B SaaS finance platform than a lightweight analytics tool. Its Grow plan is currently listed at $599/month for up to $100K in monthly billings.

What I'd evaluate in a trial

Don't just compare dashboards. Check whether each platform handles your actual business logic correctly:

• MRR movements: new, expansion, contraction, churn, reactivation
• Logo vs. revenue churn
• Gross and net revenue retention
• LTV by cohort, plan, and customer segment
• Annual subscriptions and upgrades/downgrades
• Discounts, refunds, credits, and failed payments
• Multiple currencies
• Usage-based or hybrid pricing, if applicable
• Stripe/billing-system data reconciliation
• API/data warehouse export

For example, ChartMogul's LTV calculation uses ARPA and a six-month trailing customer-churn average, while Maxio provides more extensive churn and financial reporting. Those methodological differences can produce noticeably different numbers, so metric definitions matter as much as the UI.

Bottom line:
ChartMogul if you want the best focused subscription-analytics layer.
Maxio if you want to consolidate billing and finance too.
If you tell me your billing provider (e.g. Stripe), approximate MRR, B2B vs. B2C, and whether you need finance/accounting features, I can narrow this to the best 1–2 options and compare their current pricing.