Data as of Aug 25, 2026 · Based on 277 AI responses from ChatGPT Search and Google AI Mode · See how Parse measures this
Managing a PR crisis requires specialized expertise ranging from legal-adjacent strategic communications to technical digital suppression. 
Brands AI recommends here
Named in 59% of answers
Named in 52% of answers
Named in 32% of answers
Named in 31% of answers
Source | Citation share |
|---|---|
 Experts In Crisis PR Management & Communications - 5WPRhttps://www.5wpr.com/practice/crisisprfirm.cfm | 5.0% |
 Crisis Management PR | BoardroomPR – Florida – (954) 370-8999 : boardroomPRhttps://boardroompr.com/services/crisis-management/ | 2.9% |
 Crisis Management Services & Agency | Reputation Househttps://reputation.house/crisis-management-agency | 2.7% |
 The Top PR Firms for Crisis & Reputation Management in 2024 | Observerhttps://observer.com/list/top-crisis-reputation-management-pr-firms-2024/ | 2.5% |
 How To Handle a PR Crisis | Red Banyan®https://redbanyan.com/blog/how-to-handle-a-pr-crisis/ | 2.5% |
 Reputation and Crisis Management - Fisher Phillipshttps://www.fisherphillips.com/en/services/practices/reputation-and-crisis-management.html | 2.1% |
 The Top Crisis Management PR Firms of 2025https://salientpr.com/blog/pr-firms-crisis-management-2024s-top-firms | 1.9% |
 Top 5 Reputation Management PR Firms in the US: Otter PR Leads in 2025 - Apple Gazettehttps://www.applegazette.com/resources/top-5-reputation-management-pr-firms-in-the-us-otter-pr-leads-in-2025/ | 1.6% |
 Crisis PR Management | 24/7 Crisis Response - Disrupt PRhttps://www.disruptpr.com/pr-services/crisis-management/ | 1.6% |
 Crisis PR & Reputation Management - BPM-PR Firmhttps://www.bpm-prfirm.com/crisis-pr-firm-and-reputation-management-services/ | 1.5% |
If you are currently facing an active PR crisis, you need **Crisis Public Relations (PR) Agencies** for immediate damage control, or specialized **Online Reputation Management (ORM) Firms** if the crisis is primarily unfolding in Google search results, review sites, or viral social media…
If you are currently facing an active PR crisis, you need Crisis Public Relations (PR) Agencies for immediate damage control, or specialized Online Reputation Management (ORM) Firms if the crisis is primarily unfolding in Google search results, review sites, or viral social media threads.
These firms step in immediately to control the narrative, handle aggressive press inquiries, draft external statements, and manage corporate communication.
If the crisis has already flooded the internet and you need to clean up search results, suppress negative news articles, or clear out review bombing, look to software-and-service ORM providers.
Immediate Action Plan for Your Team
While you are contacting an agency, execute these steps immediately to prevent further damage:
To point you toward the right type of specialist, could you share the general nature of the crisis (e.g., legal issue, executive misconduct, product failure, or viral social media backlash) and where it is currently spreading?
- **Reevemark LLC** - 521 5th Ave, New York, NY 10175, United States - **Red Banyan** - 150 E 58th St 27th floor, New York, NY 10155, United States - **Weber Shandwick New York** - 909 3rd Ave, New York, NY 10022, United States
Yes. For an active PR crisis, I’d prioritize firms that do crisis communications + reputation management, rather than an SEO-only reputation-management company.
For a serious, unfolding crisis, my first calls would be Reevemark, Red Banyan, Weber Shandwick, or Edelman. If the problem is primarily negative search results/online reputation rather than an active media crisis, I'd use a different shortlist. Current industry directories also distinguish online reputation management from crisis communications, which is an important distinction.
If you tell me what kind of crisis you're dealing with (executive scandal, lawsuit, product issue, employee allegation, social-media backlash, regulatory matter, etc.), I can narrow this to 3 firms that are best suited to it and compare likely cost/fit.
- **FleishmanHillard** - 200 N Broadway, St. Louis, MO 63102, United States - **The Vandiver Group, Inc.** - 16052 Swingley Ridge Rd #210, Chesterfield, MO 63017, United States - **Chemistry PR & Multimedia** - 1900 Wyoming St, St. Louis, MO 63118, United States
Yes. If this is an active PR crisis, I’d prioritize firms that do both crisis communications and reputation management, rather than a firm focused only on SEO/review cleanup.
Nationally, firms worth considering include Reevemark, AKCG, TruePoint Communications, Axia Public Relations, and 5WPR. Reevemark is particularly geared toward sensitive, high-stakes corporate situations; AKCG explicitly combines crisis response, media training, and reputation management.
If you're dealing with a crisis right now, I'd shortlist FleishmanHillard, Vandiver Group, Chemistry, and Reevemark and ask each for immediate senior-level crisis counsel, media monitoring, message development, stakeholder communications, and a 24–48-hour response plan.
If you tell me what kind of crisis it is (company, executive, product, lawsuit, employee issue, social-media backlash, etc.) and roughly how large the organization is, I can narrow this to the 3 best fits.
When facing an active PR crisis, who you call depends heavily on the **scale of your organization** , the **nature of the crisis** (legal, financial, consumer-facing, or executive misconduct), and…
When facing an active PR crisis, who you call depends heavily on the scale of your organization , the nature of the crisis (legal, financial, consumer-facing, or executive misconduct), and urgency.
The landscape of crisis communication and reputation management is divided into global enterprise firms, specialized high-stakes boutiques, and digital/SEO repair specialists.
Best for: Multinational corporations, massive brand damage, regulatory scrutiny, and cross-border coordination.
Best for: M&A fallout, activist investor attacks, bankruptcies, executive scandals, or active litigation.
Best for: Hostile media environments, rapid-response public disputes, and high-profile individuals or mid-to-large enterprises.
Best for: Burying negative search results, scrub-work, review defense, and AI/digital narrative repair.
To help narrow down which firm fits your immediate situation, tell me:
- **LS2group** - 510 E Locust St Ste 200, Des Moines, IA 50309, United States - **Wixted & Company** - 4401 Westown Pkwy, West Des Moines, IA 50266, United States - **Hanser & Associates** - 500 Locust St #142, Des Moines, IA 50309, United States
Yes. For an active PR crisis, I’d look specifically for a crisis communications + reputation management firm rather than a generic SEO reputation-management company.
For a national/high-profile crisis, firms such as Reevemark, FTI Consulting, Brunswick Group, FGS Global, and Trident GMG are worth considering. Chambers' 2026 U.S. crisis-PR rankings place Reevemark, FTI, Brunswick, FGS, and Trident among its leading firms. Chambers Reevemark specifically specializes in high-stakes crises at the intersection of media, legal, and financial considerations.
If you tell me what kind of crisis you're dealing with (executive misconduct, negative news story, lawsuit, employee issue, product problem, social-media backlash, etc.) and whether you're looking for local Iowa help or a national firm, I can narrow this to the 3 best fits and compare them by likely cost, speed, and capabilities.
When you are facing an active PR crisis, you need firms that specialize in high-stakes crisis communications, media relations, and reputation repair . The right choice depends heavily on your organization's size, the nature of the issue (financial, legal, consumer, or executive-level), and whether you need local…
When you are facing an active PR crisis, you need firms that specialize in high-stakes crisis communications, media relations, and reputation repair . The right choice depends heavily on your organization's size, the nature of the issue (financial, legal, consumer, or executive-level), and whether you need local digital cleanup or global multi-market coordination.
Global Enterprise & Corporate Scale
Financial, Regulatory & Litigation-Adjacent Crises
Hostile Media & High-Profile Dispute Defense
Digital Footprint & Online Reputation Repair
To help narrow down the right partner, tell me:
For an active PR crisis, specialized **crisis public relations and reputation management firms** provide immediate, 24/7 triage, media relations, and message control. Top agencies equipped to handle live reputational threats include [5WPR](https://www.5wpr.com/practice/crisisprfirm.cfm), [Red…
For an active PR crisis, specialized crisis public relations and reputation management firms provide immediate, 24/7 triage, media relations, and message control. Top agencies equipped to handle live reputational threats include 5WPR, Red Banyan, Reevemark , and Reputation House.
Immediate crisis response requires coordinated action across traditional media, digital channels, and legal counsel.
Specialized Crisis PR & Reputation Firms
Core Actions to Take Right Now
If you can share what kind of crisis you are facing (legal, executive, consumer, financial) and where the story is currently breaking (social media, major news, regulatory inquiry), I can help you narrow down the right type of specialist or outline an immediate first-24-hours communication checklist.
Yes. For an **active PR crisis**, I’d prioritize firms that do crisis communications and reputation defense—not just SEO-based “online reputation management.” Given your location, there are several strong NYC-area options: - Reevemark LLC — **High-stakes corporate crises.** Particularly strong when legal, regulatory,…
Yes. For an active PR crisis, I’d prioritize firms that do crisis communications and reputation defense—not just SEO-based “online reputation management.”
Given your location, there are several strong NYC-area options:
For a crisis that's happening right now, I'd shortlist Reevemark, Kessler, Red Banyan, and PRCG/Haggerty first, depending on whether the issue is corporate, legal, executive/personal, or primarily online. Chambers' 2026 rankings identify Reevemark, FGS Global, FTI Consulting, Kessler, and several others among the leading U.S. crisis-communications practices.
If you tell me what kind of crisis you're dealing with (e.g., negative press, executive misconduct allegation, lawsuit, product issue, social-media blowup, regulatory investigation), I can narrow this to 3 firms that are the best fit and compare their likely approach/cost level.
When responding to an active public relations crisis, specialized **crisis communications firms**, **public relations (PR) agencies** , and **online reputation management (ORM) specialists** offer immediate damage control, message framing, and stakeholder coordination. Major national and global agencies—such as…
When responding to an active public relations crisis, specialized crisis communications firms, public relations (PR) agencies , and online reputation management (ORM) specialists offer immediate damage control, message framing, and stakeholder coordination. Major national and global agencies—such as 5WPR, Red Banyan, Reevemark , and Reputation Resolutions —deploy senior-level strategists 24/7 to handle urgent media relations, suppress or de-index damaging digital/AI search fallout, and align public statements with legal counsel.
Types of Crisis Management Providers
If you can share the nature of the crisis (e.g., legal/regulatory, executive misconduct, consumer issue, or a viral social media backlash) and how fast it is spreading , I can help you identify the specific type of specialist you need right now.
For an active PR crisis, you’ll usually want a **crisis communications / reputation management firm** rather than a general marketing agency. The right partner depends on whether you need media response, executive support, online reputation repair, stakeholder communications, or all of the above.…
For an active PR crisis, you’ll usually want a crisis communications / reputation management firm rather than a general marketing agency. The right partner depends on whether you need media response, executive support, online reputation repair, stakeholder communications, or all of the above.
Some firms that offer reputation management and crisis response include:
For a live crisis, look for a firm that can immediately provide:
If you share your location, industry, whether the crisis is public already, and whether the issue is media/social/legal/regulatory, I can narrow this to the most appropriate firms.
