We need a URL shortener that lets us use our own custom domain for branding. Any recs?

Yes. If custom-domain branding is the priority, I’d shortlist these:

• rebrandly.com — Best overall for branded links. You can connect a domain you already own or buy one through Rebrandly, and it supports multiple custom domains, analytics, UTM tracking, and destination editing.
• short.io — Best value / developer-friendly. Its free plan supports custom domains and up to 1,000 branded links, with analytics, QR codes, and an API.
• bitly.com — Best-known enterprise option. Very polished analytics and integrations, but custom domains require a paid plan; branded links start on Growth, currently $29/mo when billed annually.
• dub.co — Worth considering if you're a modern SaaS/developer/marketing team and want a more developer-oriented link-management platform with your own domain.

My pick

For most businesses, I'd go Rebrandly. If keeping costs low and having an API matter most, Short.io is particularly attractive.

For example, instead of:

bit.ly/3xK9abc

you could have:

go.yourcompany.com/demo

or:

yourbrand.link/pricing

One important tip: use a dedicated short domain or subdomain (e.g. go.company.com) rather than putting your main website behind the shortener. Rebrandly specifically recommends a dedicated short domain because it avoids potential impact on your primary site.

If you tell me roughly how many links/month, team size, and whether you need an API/analytics, I can narrow it down to the best 1–2 options.

The best URL shorteners for custom branding are Short.io, Rebrandly , and Bitly.

Watch this overview on setting up a custom short domain to see how easy the process is:

1m How to set up a branded CUSTOM SHORT LINK (super easy)5 years ago YouTube · Pete McPherson DYEB

Top Recommendations

• Short.io : Great for teams on a budget because it offers a free tier supporting custom domains and up to 1,000 branded links.
• Rebrandly : Built specifically for branded links and custom domain management with strong team collaboration features.
• Bitly : A well-known industry standard with robust enterprise security, analytics, and deep marketplace integrations.

Feature Comparison

Would you like to know pricing details for these platforms or need help with how to configure DNS settings for a custom domain?

Yes. If custom-domain branding is the main requirement, I’d shortlist these:

• rebrandly.com — best overall for branded links. It’s built specifically around branded short links and custom-domain management, with analytics and integrations.
• short.io — best value/flexibility. Particularly attractive if you want custom domains, APIs, multiple domains, and more advanced routing without jumping to enterprise pricing.
• bitly.com — best for enterprise/maturity. Very polished, broad integrations, strong analytics, and custom domains on paid plans.
• dub.co — worth considering for developer-heavy teams. It's more modern/API-oriented and supports custom domains.

My pick

For a typical business/marketing team, I'd start with Rebrandly. If you're more technical or cost-conscious, Short.io is probably the better buy.

For example, instead of bit.ly/abc123, you'd have something like:

go.yourcompany.com/product

One important detail: you'll generally want a dedicated short subdomain or separate domain (e.g. go.company.com), rather than trying to have the shortener take over your primary website domain. Bitly explicitly requires the short-link domain to differ from the website domain.

If you tell me roughly how many links/clicks you expect per month and whether you need analytics, QR codes, or an API, I can narrow it down to the best 1–2 options.

Here are the top URL shorteners tailored for custom domain branding, depending on your team size, technical needs, and budget:

1. Rebrandly – Widely considered the gold standard specifically for custom branded short links . It’s built for agencies and businesses juggling multiple brands, team members, and custom domains , offering deep link management and solid redirect reliability. You can check them out on Rebrandly.
2. Short.io – A fantastic, developer-friendly option that stands out for offering a practical free tier and straightforward custom domain integration without forcing you into an enterprise-level pricing bracket straight out of the gate . Explore their features on Short.io.
3. Bitly – The most recognizable heavy-hitter in the space . It is an all-in-one platform ideal if you need massive enterprise recognition , robust analytics, and QR code generation bundled into a single dashboard . Learn more on Bitly.
4. Dub.co – An open-source, modern, and developer-focused link management tool with gorgeous analytics and lightning-fast performance built right in . It's great if you prefer a modern tech stack or self-hosting. Check it out on Dub.
5. Linkly – A strong contender for marketers who want advanced tracking, geo-targeting, retargeting pixels, and clean analytics alongside custom domains . See how it works on Linkly.

To help narrow down the best fit, tell me:

• What is your approximate monthly link volume or expected clicks?
• Do you need team collaboration or multi-user controls?
• Are you looking for a plug-and-play SaaS or an open-source/self-hosted solution?

Yes. If custom-domain branding is the main requirement, I’d shortlist these:

My recommendation

1. Short.io — probably the best fit if you primarily want go.yourcompany.com/xyz and good analytics. Its current offering supports custom domains, branded links, QR codes, analytics, and an API, including custom-domain support on its free tier.

2. Rebrandly — I'd choose this if marketing/brand management is more important than minimizing cost. It's purpose-built around branded links, custom domains, team features, integrations, and analytics.

3. Dub.co — particularly attractive if you have engineers who want an API-centric, modern link-management platform. Current comparisons also highlight its open-source roots and developer focus.

One important tip: use a dedicated subdomain or domain, such as go.company.com or company.link, rather than putting your entire primary website behind the shortener. Rebrandly specifically recommends a dedicated domain to avoid configuration/CMS risks.

If you tell me roughly how many links/clicks you expect per month and whether you need analytics, QR codes, or an API, I can narrow it to the best 1–2 options and compare current pricing.

Using your own custom domain (or a short subdomain like go.yourbrand.com ) is the single best way to build trust and increase click-through rates.

The top URL shortener recommendations for custom domain branding depend on your budget and technical needs:

• Rebrandly — Best for marketing teams and agencies. It is purpose-built from the ground up for branded links, features an integrated domain marketplace to buy short domains directly, and supports managing multiple domain names in one workspace.
• Short.io — Best for startups, SMBs, and budget-conscious teams. It stands out by offering custom domain support and white-labeling with a generous free tier or lower-cost plans, plus a very clean developer API.
• Bitly — Best for enterprise and heavy corporate integration. As the household name in link management, it easily clears corporate procurement, bundles QR codes and link-in-bio pages, and supports custom domains on its paid tiers.
• Dub.co — Best for modern and developer-focused teams. It is a popular open-source, edge-network-powered link management tool with advanced analytics and built-in conversion attribution.
• T.LY — Best budget minimalist option. A lightweight, highly affordable tool that supports custom domains at a fraction of the cost of legacy enterprise shorteners.

To help narrow down the best fit , tell me:

• What is your estimated monthly link volume?
• Do you need team collaboration seats or advanced analytics/tracking?

Here are the top-recommended URL shorteners for custom and branded domains , categorized by what they do best:

• Rebrandly — Best for brand-first link management and agencies . It was built from the ground up specifically for custom domains, features an integrated domain marketplace, and handles multiple team workspaces and brands seamlessly.
• Bitly — Best for enterprise reliability and trusted recognition . It is the most recognizable name in the industry, offering rock-solid infrastructure, deep marketing integrations (Salesforce, HubSpot), and custom domain support on its paid plans.
• Short.io — Best for developers and multi-brand startups . It stands out because it allows multiple custom domains and offers a usable free tier with generous click headroom, alongside a clean, robust API.
• Dub.co — Best for modern, design-conscious, and open-source teams . It includes built-in analytics and conversion tracking, making it a favorite among modern SaaS companies and developer-heavy stacks.
• T.LY — Best low-cost all-rounder . If you want a fast, simple, no-nonsense shortener with straightforward custom domain pricing without enterprise bloat, T.LY is an efficient budget pick.

If you tell me your team size or whether you need features like QR codes, deep analytics , or a free tier , I can help narrow down the exact platform for your stack.

Yes. If custom-domain branding is the key requirement, I’d shortlist these:

My recommendation

I'd start with Dub if you're a startup or marketing team. You can connect your own domain and create links like go.yourcompany.com/demo; Dub currently allows up to 3 custom domains on its free plan, with more on paid tiers. It also has UTM building, targeting, analytics, QR codes, and API capabilities.

Rebrandly is probably the better choice if your primary concern is brand management at scale. You can connect a domain you already own or purchase one through Rebrandly, and it supports multiple domains and branded-link management.

Bitly is the safe enterprise choice. It supports custom domains, but the feature is limited to certain paid plans. One important detail: Bitly generally expects the short-link domain to be different from your main website domain—a subdomain can be used in some configurations.

Short.io is worth considering if you want a generous free starting point: its current free plan advertises custom-domain support, up to 1,000 branded links, analytics, QR codes, and API access.

If you tell me roughly how many links/clicks you expect per month and whether you need team permissions + analytics, I can narrow this to the best 1–2 options.

Yes. If custom-domain branding is the main requirement, I’d shortlist these:

My pick: Rebrandly

Rebrandly is particularly focused on branded links: you can connect a domain you already own, or purchase a short domain through them. Their current free tier includes 1 custom domain, while the Professional tier includes 3 custom domains and more advanced analytics/routing.

For example, instead of:

bit.ly/abc123

you could have:

go.yourcompany.com/launch

or

yourbrand.link/demo

Bitly is also very capable, but its current Growth plan is where custom domains/branded links kick in, at $29/month when billed annually ($35 monthly).

If you tell me roughly how many links/month you need and whether you need analytics, QR codes, or an API, I can narrow it to the best 1–2 options.

When you want to use your own custom domain for branding (like yourbrand.co instead of bit.ly/3xyz ), several solid options stand out depending on your budget, scale, and team type.

Top Recommendations for Custom Domain Shorteners

• Rebrandly — Best for Brand-First & Marketing Teams
  • Why it's great: It is purpose-built entirely around custom branded domains, offering an intuitive interface for managing multiple domains, team workspaces, traffic routing, and robust analytics.
  • Pricing: Paid plans are required for custom domains, scaling up depending on the number of domains and team members.
• Short.io — Best Value / Budget & Developer Friendly
  • Why it's great: Unlike most competitors, Short.io actually allows custom domains on its free tier (up to a generous click limit and a few domain allowances), plus it offers deep geo-targeting, device-based redirects, and a clean API.
  • Pricing: Free tier available, with paid tiers starting affordably for higher volume and team features.
• Bitly — Best for Enterprise Reliability & Recognition
  • Why it's great: The household name in link management. It integrates smoothly with major enterprise marketing stacks, offers robust security/compliance, and bundles dynamic QR codes and link-in-bio pages.
  • Pricing: Custom domain support requires stepping up to their paid growth/core tiers.
• Dub.co — Best Open-Source / Modern Tech Stack Option
  • Why it's great: A sleek, modern, open-source link management platform built specifically for startups, product teams, and developers who want a powerful API and precise link/conversion attribution.
  • Pricing: Has a flexible starter tier and modern developer-focused pricing.
• T.LY — Best Lightweight Budget Option
  • Why it's great: A fast, no-nonsense shortener that supports custom domains at a fraction of the cost of legacy enterprise tools—popular among indie hackers and small teams.

To help narrow down the best fit, tell me:

• Are you looking for a free tier that supports custom domains, or do you have a budget for a paid plan?
• Do you need advanced features like QR codes, geo-targeting , or API access?