What is the best brand of recycled toilet paper?

When it comes to recycled toilet paper, two standout brands dominate both expert testing and consumer satisfaction. Depending on whether you prioritize retail convenience or maximum eco-philanthropy, one of these will likely fit your bathroom best:

• Seventh Generation 100% Recycled Extra Soft & Strong Go to product viewer dialog for this item. — According to evaluations by The New York Times Wirecutter , this is the top-performing recycled bath tissue. It is made from 100% recycled paper (with a high percentage of post-consumer content), is chlorine-free, and contains no added dyes or fragrances. It balances softness and durability remarkably well for a recycled sheet and is widely available in standard grocery and big-box stores at a competitive price.
• Who Gives A Crap (100% Recycled Line)Go to product viewer dialog for this item. — A fan-favorite subscription brand, their standard recycled option is made from 3-ply, 100% recycled paper with zero virgin timber or added inks/scents. The rolls are massive (double-length compared to standard rolls), come completely plastic-free in individual paper wrappers, and the company donates 50% of its profits to global sanitation and clean water initiatives. (They also offer a bamboo alternative, though their recycled paper line is the truest to zero-tree paper recycling).

Are you looking for something you can grab easily at a local grocery store , or are you open to ordering a bulk subscription box online?

If you want recycled toilet paper specifically, my top pick is Who Gives A Crap 100% Recycled.

• Who Gives A Crap 100% Recycled Toilet Paper - $126.99 (Target)

My picks

• 🥇 Best overall: Who Gives A Crap 100% Recycled — 100% recycled fiber, 3-ply, 385 sheets per roll, FSC-certified, and packaged in paper. The company says its recycled tissue uses mostly post-consumer paper.
• 🥈 Best readily available option: Seventh Generation 100% Recycled — 2-ply, 100% recycled paper, no added dyes or fragrances, and widely available. Good Housekeeping found it fairly soft and absorbent and noted that it dissolved quickly in testing.
• 🥉 Best budget option: Everspring 100% Recycled — Target's house brand; it's 100% recycled with at least 50% post-consumer content and currently has strong customer ratings.

Interestingly, the NRDC's latest scorecard gives several recycled brands an A+, including Aria, Green Forest, Natural Value, Trader Joe's, and 365 by Whole Foods; Who Gives A Crap and Seventh Generation score A.

If I were buying one today: I'd choose Who Gives A Crap for the best combination of recycled content, comfort, environmental credentials, and packaging. If you want something you can grab at a regular supermarket, Seventh Generation is probably the easier choice.

• Who Gives A Crap 100% Recycled - $126.99 (Target)
• Seventh Generation 100% Recycled - $12.46 (Walmart)
• Everspring 100% Recycled - $9.99 (Target)

The top-rated brand of recycled toilet paper for sustainability and performance is Who Gives A Crap 100% Recycled Go to product viewer dialog for this item. , which ranks highly from the NRDC Tissue Report Card and offers strong 3-ply comfort without cutting down virgin trees.

Top Recycled Toilet Paper Brands

If you want to narrow down your choice, tell me:

• Do you prefer bulk delivery subscriptions or buying single packs in-store?
• Is softness or price per roll your top priority?

If you want recycled toilet paper specifically, my top pick is Seventh Generation 100% Recycled.

• Seventh Generation 100% Recycled Toilet Paper - $12.46 (Walmart)

My ranking

1. Seventh Generation 100% Recycled — best overall

• 100% recycled paper
• 2-ply, reasonably soft and absorbent
• No added dyes, inks, or fragrances
• Septic-safe
• Good balance of sustainability, comfort, and availability. Good Housekeeping's 2026 testing called it one of the top sustainable performers.

2. Who Gives A Crap 100% Recycled — best eco-conscious choice

• 100% recycled, 3-ply
• Plastic-free packaging
• 385 sheets per roll
• The company donates 50% of profits to sanitation organizations.
• Its current NRDC score is A, though several supermarket brands score A+ on sustainability.

3. 365 by Whole Foods Market 100% Recycled — best sustainability score

• A+ from NRDC, among the highest-rated recycled TPs.
• A Washington Post hands-on test also found Whole Foods' recycled paper among the most absorbent options tested.

4. Everspring (Target) 100% Recycled — best budget option

• 100% recycled, with at least 50% post-consumer content
• Currently around $9.99 for 12 rolls in the product results I found.
• NRDC rates it A.

Bottom line: If I were buying one without overthinking it, I'd get Seventh Generation. If environmental impact is the overriding priority, I'd look at 365 Whole Foods, Green Forest, or Natural Value, which currently receive NRDC's top A+ rating.

If you tell me whether you prioritize softness, lowest price, or maximum environmental friendliness, I can narrow it down to the single best roll for you.

Here are top web results for exploring this topic:

NRDC·https://www.nrdc.org The Best and Worst Toilet Paper , Paper Towel, and Facial Tissue ...Some of the highest-scoring toilet paper brands are 365 by Whole Foods Market 100% Recycled, Green Forest, Natural Value, and Trader Joe's. Georgia-Pacific's Aria toilet paper is a leading example of PinksCharming·https://pinkscharming.com Eco-Friendly Toilet Paper Review. I've Tested 3 to Find Out Which Is ...So What Good Does Naked Paper Do? Naked Paper (previously known as Naked Sprout) eco-friendly toilet roll is made of 100% organic bamboo with no bleach or chemicals. They call themselves 'Britain's Mo Reddit·https://www.reddit.com Eco Toilet Paper Recommendations ? : r/ZeroWaste - Reddit Yeah that's more than inflation. My normal toilet paper has gone up $.30 in 2 years. (I'm here researching recycled tp, because I've been meaning to make the change for a few years now.) Ty OP, you ju CNN·https://www.cnn.com**Best** eco-friendly toilet paper : Tested and reviewed - CNN I wiped with 10 eco-friendly toilet papers to test for comfort, durability and more. After all my tests, these two were the clear winners. Who Gives A Crap org·https://us.whogivesacrap.org 100% Recycled Toilet Paper | Who Gives A Crap USA 100% recycled toilet paper that's soft and scrunchable. Plastic free rolls that are good for your bum and the planet. Shop now The Tannehill Homestead·https://www.thetannehillhomestead.com 4 Eco-Friendly Toilet Paper Brands Tested And Reviewed Natural Value 100% Recycled Toilet Paper Review. Natural Value is a unique company as it started out in 1995 with a husband and wife team that prioritized their values of quality, fair trade, and peop Treehugger·https://www.treehugger.com These Are the Most Sustainable Toilet Paper Brands , According to ...Toilet papers with recycled content or bamboo mainly got "A" and "B" ratings. There are just five that got "C" or "D" ratings, and then it is straight to "F." Some of these are better than others beca Tilted Map·https://www.tiltedmap.com Reel vs Who Gives A Crap Review [Best Eco-Friendly Toilet Paper ...Who Gives A Crap's 100% recycled toilet paper is the most truly sustainable option I tested. First, because nothing new has to be harvested to make it. (Not even bamboo, even though it's a much better Ethical Consumer·https://www.ethicalconsumer.org Eco friendly Toilet Paper : guide from Ethical Consumer.Suma (Ecoleaf) and Essential received 90 points for recycled paper which was not just from post-consumer sources. 100% FSC-certified bamboo: If a company made all of its products from 100% FSC-certifi The New York Times·https://www.nytimes.com The 3 Best Toilet Papers of 2026 | Reviews by Wirecutter Top pick: Seventh Generation 100% Recycled Extra Soft & Strong Bath Tissue. Package of Seventh Generation 100% Recycled Extra Soft & Strong Bath Tissue, our pick Michael Murtaugh/NYT Wirecutter ...

If you specifically want recycled toilet paper, my top pick is Who Gives A Crap 100% Recycled.

• Who Gives A Crap 100% Recycled Toilet Paper - $42.00 (Who Gives A Crap)

Why I’d pick it

• 100% recycled paper and a strong sustainability profile. The latest NRDC Issue with Tissue scorecard gives it an A (551/600).
• It's 3-ply, so it offers a better balance of comfort and strength than many recycled 2-ply options.
• The rolls are individually paper-wrapped, avoiding plastic packaging.
• It's widely available and designed specifically as an eco-friendly alternative.

Two alternatives worth considering

Best value:

— also gets an A from NRDC, and it's considerably cheaper/easier to find at big-box stores.

Best sustainability score: 365 by Whole Foods Market 100% Recycled — NRDC gives it an A+ (580/600), one of the highest scores in the latest ranking.

One interesting point: if you're choosing between recycled paper and bamboo, recycled paper is generally the better environmental choice. NRDC notes that recycled fiber avoids the need for virgin forest fiber, while bamboo products can have their own land-use concerns.

My ranking:

1. 🥇 Who Gives A Crap 100% Recycled — best overall
2. 🥈 365 100% Recycled — best environmental score
3. 🥉 Seventh Generation 100% Recycled — best inexpensive/easy-to-find option

If you tell me whether your priority is softest, cheapest, most eco-friendly, or best for septic systems, I can narrow it down to one.

If you specifically want recycled toilet paper, my top pick is Seventh Generation 100% Recycled.

Seventh Generation 100% Recycled Toilet Paper

$20.88

My picks

1. 🥇 Seventh Generation 100% Recycled — best overall

   • 100% recycled fiber
   • Good balance of softness, strength, and environmental impact
   • Septic-safe, fragrance-free, and no added dyes
   • Good Housekeeping's 2026 testing found it one of the top sustainable options, particularly noting its softness and quick dissolving.
   • NRDC gives it an A for sustainability.

2. 🥈 Who Gives A Crap 100% Recycled — best eco-focused choice

   • 100% recycled fiber and 3-ply
   • Plastic-free packaging
   • Particularly good if you care about the company's social/environmental mission
   • NRDC also gives it an A.

Who Gives A Crap 100% Recycled Toilet Paper

$68.00

3. 🥉 Everspring 100% Recycled — best value
   • 100% recycled
   • At least 50% post-consumer content
   • Currently has very strong customer ratings in the shopping results
   • NRDC rates it A.

Everspring 100% Recycled Toilet Paper

$16.99

One important distinction: If your priority is maximum sustainability, recycled paper generally beats bamboo because recycled toilet paper avoids virgin fiber altogether. NRDC's current scorecard puts several 100%-recycled products at A/A+, while many bamboo products score lower.

My choice for your bathroom: Seventh Generation if you want the best combination of comfort and environmental credentials; Who Gives A Crap if environmental/social impact is your #1 priority.

When looking for the best brand of recycled toilet paper, the ideal choice usually balances softness, strength , and environmental impact (like being 100% post-consumer recycled and chlorine-free).

The top-rated brands on the market stand out for different reasons:

• Seventh Generation (100% Recycled Extra Soft & Strong) : Frequently named the top overall pick by testing publications like Wirecutter , this is widely considered the softest and most reliable of the 100% recycled paper options. It achieves a good balance of durability without feeling like sandpaper, and it's easily found in major grocery stores and online.
• Who Gives A Crap (100% Recycled) : A massive favorite in the zero-waste community. Their 100% recycled paper option comes wrapped in individual decorative paper wrappers (zero plastic) and is shipped in bulk boxes. As a massive bonus, the company donates 50% of its profits to clean water and sanitation non-profits. (Note: They also make a bamboo version, though their recycled line is more environmentally friendly).
• Target Everspring Go to product viewer dialog for this item. (100% Recycled) : If you are looking for an affordable, high-scoring option from a local big-box retailer, Target's in-house eco-brand scores top marks on the NRDC (Natural Resources Defense Council) sustainability scorecard while remaining budget-friendly and accessible.
• Marcal (100% Recycled) : A classic, old-school budget brand that has been doing 100% recycled paper for decades. It's affordable and widely available, though slightly less plush than Seventh Generation.
• Aria (100% Recycled) : Another heavily certified, tree-free-alternative brand that offers soft, dependable 2-ply bath tissue without any added dyes, fragrances, or chlorine bleaching.

Would you prefer a brand that is easily accessible in local stores like Target or Walmart, or are you interested in a bulk delivery subscription like Who Gives A Crap?

If you’re looking for the best recycled toilet paper, the top choices depend on whether you prioritize environmental impact, softness, price, or availability. For most people, I’d rank them like this:

🥇 Best overall: Green Forest 100% Recycled

• Why it stands out: Excellent sustainability profile — 100% recycled fiber and a high share of post-consumer recycled content.
• Eco score: One of the highest-rated recycled toilet papers in NRDC’s tissue scorecards (A+), with 100% recycled content and about 80% post-consumer content.
• Best for: Someone who wants the most environmentally responsible recycled option without going to bamboo.
• Downside: Not always as widely available as big-box brands.

🥈 Best balance of comfort + sustainability: Seventh Generation 100% Recycled

• Why it stands out: Softer than many recycled options while still being environmentally focused.
• Made from 100% recycled paper, with no added dyes or fragrances; it is also septic-safe.
• NRDC gives the recycled version an A grade.
• Best for: Families who want recycled paper but don’t want a rough texture.

🥉 Best subscription/mission-driven option: Who Gives A Crap 100% Recycled

• Why it stands out: Good performance, attractive packaging, and a strong social-impact model.
• NRDC rates its 100% recycled version A.
• Best for: People who like ordering in bulk and supporting a company with sanitation-focused donations.
• Downside: Usually costs more than store brands.

💰 Best value picks

• 365 by Whole Foods Market 100% Recycled — among the highest sustainability scores (A+ in NRDC’s scorecard).
• Trader Joe's 100% Recycled — also highly rated for recycled content and post-consumer material.

My quick recommendation:

• Most eco-friendly: Green Forest
• Best everyday choice: Seventh Generation
• Best if you want delivery + social impact: Who Gives A Crap
• Best budget grocery option: Trader Joe’s or Whole Foods 365 recycled

One thing to look for: “100% recycled” is good, but “post-consumer recycled content” is the more meaningful number because it represents paper that was actually used by consumers and diverted from waste streams.

When looking for the best recycled toilet paper, the "best" choice usually depends on whether you prioritize softness, environmental impact (post-consumer waste) , or charitable mission and plastic-free packaging.

The top-rated brands of 100% recycled toilet paper stand out for distinct reasons:

• Seventh Generation (100% Recycled Extra Soft & Strong)
  • The Vibe: Widely considered by major review outlets (like Wirecutter and BuzzFeed) to be the softest and least "linty" of the 100% recycled options.
  • Why it's great: It is a 2-ply tissue made entirely from recycled paper (with a solid mix of post-consumer content) and is whitened without chlorine bleach, dyes, or fragrances. It's also widely available in standard grocery stores.
• Who Gives A Crap (100% Recycled)
  • The Vibe: The darling of the eco-conscious subscription market.
  • Why it's great: Their 100% recycled option is a 3-ply sheet that is surprisingly strong and plush. The rolls are double-length (mega rolls) so they last a long time, every individual roll is wrapped in cute, biodegradable paper instead of plastic, and the company donates 50% of its profits to global sanitation initiatives. (Note: They also offer a bamboo version, but their recycled line has the highest true-green circular rating).
• Marcal (100% Recycled)
  • The Vibe: The budget-friendly, old-school champion.
  • Why it's great: Marcal has been doing this for decades in the U.S. and is Green Seal-certified. It features a high percentage of post-consumer waste, is virtually lint-free, septic-safe, and comes at a much lower price point than direct-to-consumer delivery brands. It can feel a bit more utilitarian/less plush than Seventh Generation, but it's reliable and accessible.
• Target Everspring (100% Recycled)
  • The Vibe: Best accessible store brand.
  • Why it's great: Scoring high marks in sustainability audits (like the NRDC's tissue report), Target’s in-house eco brand provides a budget-conscious 100% recycled 2-ply option that performs decently well without requiring a bulk online order.

If you want to narrow this down, tell me:

• Do you prefer buying in-store or getting bulk deliveries via subscription?
• Is maximum softness or lowest price your top priority?

I can help you pick the exact roll for your bathroom!