What is the best online service for generating a privacy policy and terms of service for a new SaaS application?

For a new SaaS application, my top pick is iubenda.

It is particularly well suited to SaaS because it can generate both a Privacy Policy and Terms of Service, asks about how your product actually operates, and supports ongoing updates rather than giving you a static template. Its Terms generator specifically covers SaaS issues such as service scope, usage limits, uptime, and cancellation.

My shortlist

Termly is probably the strongest alternative. It explicitly supports SaaS, offers a guided generator, lawyer-vetted documents, and automatic updates. Termly G2's July 2026 data also shows Termly and iubenda among the leading products in this category.

What I'd do for a new SaaS

I'd use iubenda if your application will have any meaningful combination of:

• User accounts and profiles
• Stripe or other recurring payments
• Customer-generated data/content
• Analytics and advertising trackers
• Third-party APIs/services
• US + EU/international customers
• GDPR/CCPA considerations
• A mobile app in addition to the web app

I'd use Termly if you're primarily US-focused, want to keep costs down, and your SaaS is relatively straightforward.

One important caveat: a generated policy isn't the same thing as having a lawyer review your legal structure. The generator can produce much better starting documents than a random online template, but for things like enterprise SaaS, HIPAA/health data, financial data, substantial EU operations, unusual liability exposure, or complex IP/licensing arrangements, I'd have an attorney review the final documents.

If you tell me what your SaaS does, where your company is located, where your customers will be, whether you use Stripe, what user data you collect, and whether you have a free trial, I can tell you which service I'd choose and exactly which clauses your Privacy Policy + Terms should contain.

When launching a new SaaS application, your privacy policy and terms of service (ToS) need to account for specific tech stacks (like analytics, auth providers, and payment processors), user accounts, subscriptions, and data regulations (like GDPR and CCPA/CPRA).

The top online services tailored for SaaS applications stand out for specific reasons:

- **How it works:** Uses an extensive questionnaire about your software operations, data collection, and third-party tools to build compliant policies.
- **Key Perks:** Excellent coverage of U.S. state privacy laws (CCPA/CPRA, VCDPA, CPA, etc.) and GDPR. It also features auto-updates when laws change, hosted policy links, and bundled cookie-consent banners.
- **Best for:** Founders who want a smooth, reliable, all-in-one compliance setup tailored heavily to the North American market.[](https://google.com/goto?url=CAEScAHrOzAVyNALotWoDbyH9-v8hndxAkzqTuuqaK3ngZWG9vYnd-K2VsSQ660jH6G_h81AqxwYuWnXC6kInc77DDb8WVj6JPyXo6uLNyENJqGFAKzw1U15mG1KOgJAWZe3kRwwEW_3Cef1BoDEzYZ6dxY) [[1]](https://google.com/goto?url=CAEScAHrOzAVyNALotWoDbyH9-v8hndxAkzqTuuqaK3ngZWG9vYnd-K2VsSQ660jH6G_h81AqxwYuWnXC6kInc77DDb8WVj6JPyXo6uLNyENJqGFAKzw1U15mG1KOgJAWZe3kRwwEW_3Cef1BoDEzYZ6dxY)[[2]](https://google.com/goto?url=CAESnAEB6zswFcnk50J07XIu2XWkhwdXu_hRFanHKlqvU3gG1mzNEpKg0LW6Hix6YYrc3Kd2vv92fhfxKuiRN-XhHmNGPRkFIcHWdFEaj2TcrkPsGg5OOsvBnNQnV41H_Lni_S20VXynUCtJZ7kjTNnJ14OWFahSD3DdtyqD2-EtB6abRIWMKCxD3Cxo2uCcBTA1uuHuxxpLw4_tmt3bq2s)[[3]](https://google.com/goto?url=CAESVgHrOzAVG8s6Fbn8EiCZoWAiZhrMCMHTlRWk_ljWQRfDiyVz-XWsalq6E96sIVu1CzA57vnWi7w4BasJcdOQA8S09ZTO5L_aKxQUbVhicwXHnnVq_V6E)[[4]](https://google.com/goto?url=CAESUAHrOzAVDTayfxHFwmh9zsvaQE7xaFuhmaFjxQDUBoFVNtBNEQvZB2LFWK3jyYx88ZKNo-3h0-7QqgLees2IQA3Ym9B8jCuvcvc_606JhPbV)

- **How it works:** Allows you to build policies by modularly selecting the exact third-party services your tech stack uses (e.g., Stripe, Google Analytics, Auth0).
- **Key Perks:** Lawyer-backed with thousands of up-to-date clauses. Offers robust multi-language generation (available in up to 27 languages) and automated cookie/tracker scanning.
- **Best for:** Apps with a heavy European/international user base or those utilizing a complex microservice stack.[](https://google.com/goto?url=CAESfQHrOzAVQVkYi58lOV57kjjD4PJ5PP31HoYF7xx2l6VYHP_LzYZbHkH0KElrYeGANgd00HjinBBoW_1vzGCy8JTyEEkJujwdJMOmltaeDHbeHMnGxNobzgnwu5d9T18iZXCrmAD_ui4KsHeRM3Gfth0iG4IyySgKfU2_IJaH) [[1]](https://google.com/goto?url=CAESfQHrOzAVQVkYi58lOV57kjjD4PJ5PP31HoYF7xx2l6VYHP_LzYZbHkH0KElrYeGANgd00HjinBBoW_1vzGCy8JTyEEkJujwdJMOmltaeDHbeHMnGxNobzgnwu5d9T18iZXCrmAD_ui4KsHeRM3Gfth0iG4IyySgKfU2_IJaH)[[2]](https://google.com/goto?url=CAESYgHrOzAVoMW42ayexcjABdN3SPo5trn9sB7tht5dANbZFoSGzJze71z7WM70sxA94QuEA4t7sHBkyakvzZmZEPOfqGH-mU7RgKI1V-lBxsj02mlp4LOAuiHK4OavvxBa8L1A)[[3]](https://google.com/goto?url=CAESUAHrOzAVDTayfxHFwmh9zsvaQE7xaFuhmaFjxQDUBoFVNtBNEQvZB2LFWK3jyYx88ZKNo-3h0-7QqgLees2IQA3Ym9B8jCuvcvc_606JhPbV)[[4]](https://google.com/goto?url=CAEScAHrOzAVyNALotWoDbyH9-v8hndxAkzqTuuqaK3ngZWG9vYnd-K2VsSQ660jH6G_h81AqxwYuWnXC6kInc77DDb8WVj6JPyXo6uLNyENJqGFAKzw1U15mG1KOgJAWZe3kRwwEW_3Cef1BoDEzYZ6dxY)[[5]](https://google.com/goto?url=CAESnAEB6zswFcnk50J07XIu2XWkhwdXu_hRFanHKlqvU3gG1mzNEpKg0LW6Hix6YYrc3Kd2vv92fhfxKuiRN-XhHmNGPRkFIcHWdFEaj2TcrkPsGg5OOsvBnNQnV41H_Lni_S20VXynUCtJZ7kjTNnJ14OWFahSD3DdtyqD2-EtB6abRIWMKCxD3Cxo2uCcBTA1uuHuxxpLw4_tmt3bq2s)

- **How it works:** A traditional generator where you select specific clauses and disclaimers à la carte.
- **Key Perks:** Offers a solid free tier for basic needs, with a pay-per-clause model rather than a mandatory recurring monthly subscription if you prefer a one-off purchase.
- **Best for:** Pre-launch MVPs or bootstrapper projects that need straightforward, no-frills legal agreements without ongoing platform fees.[](https://google.com/goto?url=CAESYgHrOzAVoMW42ayexcjABdN3SPo5trn9sB7tht5dANbZFoSGzJze71z7WM70sxA94QuEA4t7sHBkyakvzZmZEPOfqGH-mU7RgKI1V-lBxsj02mlp4LOAuiHK4OavvxBa8L1A) [[1]](https://google.com/goto?url=CAESYgHrOzAVoMW42ayexcjABdN3SPo5trn9sB7tht5dANbZFoSGzJze71z7WM70sxA94QuEA4t7sHBkyakvzZmZEPOfqGH-mU7RgKI1V-lBxsj02mlp4LOAuiHK4OavvxBa8L1A)[[2]](https://google.com/goto?url=CAESVgHrOzAVG8s6Fbn8EiCZoWAiZhrMCMHTlRWk_ljWQRfDiyVz-XWsalq6E96sIVu1CzA57vnWi7w4BasJcdOQA8S09ZTO5L_aKxQUbVhicwXHnnVq_V6E)[[3]](https://google.com/goto?url=CAEScAHrOzAVyNALotWoDbyH9-v8hndxAkzqTuuqaK3ngZWG9vYnd-K2VsSQ660jH6G_h81AqxwYuWnXC6kInc77DDb8WVj6JPyXo6uLNyENJqGFAKzw1U15mG1KOgJAWZe3kRwwEW_3Cef1BoDEzYZ6dxY)

To help narrow down the right choice, let me know:

• Is your user base primarily U.S.-based or international/global?
• Do you need a cookie consent banner bundled in, or just the text documents?

For a new SaaS application, my top choice would be iubenda.com if you want something you can grow into, and termsfeed.com if you want the simplest/cheapest starting point.

My ranking

1. iubenda.com — Best overall for SaaS

• Specifically supports SaaS, APIs, integrations, subscriptions, and user-data processing.
• Strong international coverage, including GDPR, UK GDPR, CCPA/CPRA, and LGPD.
• Generates both Privacy Policy and Terms & Conditions.
• Policies can be automatically updated as laws change.
• Particularly attractive if you expect customers outside the U.S. or plan to sell to larger businesses.

2. termly.io — Best for a U.S.-focused startup

• Very easy guided questionnaire.
• Covers Privacy Policy, Terms of Service, cookie policy, and consent management.
• Good choice if you're primarily serving U.S. customers and want an easy setup.
• Its paid plans are subscription-based, with a limited free option.

3. termsfeed.com — Best budget option

• Has free generators for both Privacy Policy and Terms of Service.
• Explicitly supports SaaS applications.
• Lets you host the policies or download them as HTML/DOCX/Markdown/etc.
• You can purchase additional premium clauses rather than necessarily committing to a large subscription.

What I'd choose

If you're launching a real SaaS business rather than just a landing page, I'd spend the money on iubenda. The important advantage isn't simply getting a document—it is having policies that reflect your actual data flows and can be maintained as your product and privacy obligations evolve.

One important caveat: none of these generators is a substitute for a lawyer reviewing your documents if your SaaS handles sensitive data, has complex B2B contracts, operates internationally, or has unusual liability/IP issues. A generator is excellent for getting a solid baseline; it isn't legal advice.

If you tell me (1) what your SaaS does, (2) whether it's B2B or B2C, (3) where your company is located, and (4) where you expect customers to be, I can tell you which of these is the best fit and exactly which policies/documents your SaaS should have at launch.

For a new SaaS application, choosing an online legal generator that handles complex software-specific nuances (like recurring subscriptions, data processing, uptime, SLAs, and liability limitations) is critical.

The top-rated and most widely trusted services specifically recommended for SaaS products include:

• Termly : Widely regarded as a gold standard for SaaS . It features lawyer-vetted generators that specifically cover comprehensive privacy policies , Terms of Service (ToS), and cookie consent banners. They automatically track global legislative shifts (like GDPR, CCPA/CPRA, and state-level US privacy laws) and update your hosted policies accordingly.
• iubenda : Excellent if your SaaS serves an international audience. It offers lawyer-crafted, highly customizable policy clauses (over 2,400+ options) and supports multi-language generation across up to 27 languages . It also includes internal constraint management for cookie banners and consent records.
• TermsFeed : A robust, modular option if you prefer an a la carte approach . You can piece together specific clauses for SaaS agreements, limitations of liability, and privacy frameworks, though advanced features or multi-jurisdiction compliance can add up per clause.

Key Considerations for SaaS

• Terms of Service Matter More for SaaS: While standard websites only need a privacy policy, SaaS platforms require a robust Terms of Service that outlines user accounts, subscription billing/cancellation terms, intellectual property rights, acceptable use policies, and a strict limitation of liability to protect your startup.
• Dynamic vs. Static: Opt for a service that hosts the policy dynamically via an embed link if possible. This ensures that when privacy laws change, your policy updates automatically without requiring you to manually edit and redeploy code.
• Disclaimer: Automated generators are fantastic for getting off the ground affordably , but once your SaaS scales, takes on enterprise clients, or handles highly sensitive data (like HIPAA/FINRA-adjacent data), it's always wise to have a tech lawyer review your customized drafts.

If you'd like, let me know:

• What geographic regions your SaaS will target (US only, EU, global)
• Whether you handle sensitive data (health, financial, or children's data)

I can help you narrow down which specific compliance frameworks you need to prioritize.

For a new SaaS application, the best online compliance services are those that go beyond basic static text templates . They need to handle recurring billing, user accounts, data processing integrations (like Stripe, Google Analytics, or AWS), and evolving international privacy laws (like GDPR and CCPA).

The top services tailored for SaaS generation include:

• Termly : Widely considered the best all-in-one user-friendly choice for SaaS. It covers 30+ global privacy laws, offers lawyer-vetted generators for both privacy policies and terms of service (T&C), and includes a hosted option that automatically updates your policies when regulations change. It also features built-in consent management tools (cookie banners).
• iubenda : Excellent for tech stacks and comprehensive coverage. It features thousands of lawyer-crafted clauses mapped directly to the specific third-party services you use in your app (such as authentication providers, analytics, and payment processors). It also handles multi-language generation easily.
• GetTerms : A great, streamlined, and budget-friendly alternative for startups. It provides a fast, comprehensive questionnaire specifically structured for SaaS operations (covering user data, acceptable use, and recurring subscriptions) with ongoing regulatory monitoring.
• TermsFeed : Best if you prefer a modular, à la carte approach. It allows you to build customized baseline policies for free or purchase specific advanced SaaS clauses (like limitations of liability and intellectual property protection) via a one-time fee.

Note: While these platforms use attorney-vetted language, automated generators act as a starting point and do not constitute formal, customized legal counsel.

If you'd like to narrow this down, let me know:

• Is your SaaS targeting B2B, B2C, or both?
• Do you plan to handle EU/EEA customers (requiring strict GDPR compliance)?

For a new SaaS application, my pick is iubenda.

My ranking

Why I favor iubenda: it isn't just a generic template generator. Its SaaS offering specifically addresses software products, subscriptions, trials, account management, licensing, and data processing, and it combines privacy policies, terms, cookie consent, and other compliance tooling. Its documents are maintained by an in-house legal team and designed to evolve as regulations change.

Termly would be my choice if you're a US-focused early-stage SaaS and mainly want something straightforward. It's particularly attractive if you also want cookie-consent and privacy-management functionality.

TermsFeed is worth considering if keeping costs down is the priority. It supports SaaS specifically and can generate both Privacy Policies and Terms of Service, with downloadable and hosted versions.

One important caveat

Don't treat a generated policy as equivalent to having a SaaS lawyer review your contracts. Even iubenda explicitly says its automatically generated documents aren't a substitute for legal advice.

For a typical startup, I'd do iubenda → customize it to your actual data flows/business model → have a lawyer review it before significant customer acquisition or enterprise sales.

If you tell me (1) what your SaaS does, (2) whether you're US-only or international, (3) whether you have subscriptions, and (4) whether you process customer data on behalf of businesses, I can tell you which service—and which specific clauses—you should use.

For a new SaaS application, the "best" online service depends heavily on your target geography, technical stack, and budget. Because SaaS platforms continuously handle user data, authentication, third-party analytics, and payment processors, you need a service that goes beyond static text templates and offers auto-updating policies linked to evolving global regulations (like GDPR and CCPA/CPRA).

The top-rated online compliance platforms designed for SaaS applications compare as follows:

• Termly — Best Overall for US & Multi-Region SaaS Startups
  • Key Features: Generates comprehensive privacy policies, terms of service, EULAs, and cookie policies. It features an intuitive builder, automatic updates when laws change, and a top-tier consent management platform (CMP) for cookie banners.
  • Best For: Founders targeting the US and global markets who want a polished, all-in-one compliance suite with an easy free tier to start.
• iubenda — Best for International & Multi-Language SaaS
  • Key Features: Offers over 2,400 lawyer-verified clauses and builds policies by letting you select the exact modular services your SaaS uses (e.g., Stripe, Google Analytics, Auth0). Supports 27 languages and strong international data handling frameworks.
  • Best For: SaaS platforms with heavy international/EU traffic or those needing robust, multi-language support.
• GetTerms — Best Budget & Straightforward Option
  • Key Features: Clean, human-readable, lawyer-reviewed policy generators tailored specifically for SaaS (including acceptable use and fair use policies).
  • Best For: Early-stage bootstrapped startups looking for affordable, no-nonsense legal documents without bloated enterprise features.
• TermsFeed — Best for a Pay-Per-Clause / A La Carte Approach
  • Key Features: Allows you to build basic policies for free or purchase specific premium clauses and agreements (like EULAs or Disclaimers) via a one-time payment model instead of mandatory recurring subscriptions.
  • Best For: Pre-launch or tight-budget projects that want to buy a specific document once.

To help narrow down the ideal choice, let me know:

• What are your primary target regions (US only, EU, or global)?
• Do you need an integrated cookie consent banner or data subject access request (DSAR) tools right now?

For a new SaaS application, my top pick is Termly.

My ranking

Why Termly: its generator explicitly supports SaaS applications, produces both privacy policies and Terms & Conditions, and covers GDPR, CCPA and numerous other privacy laws. Hosted policies can be automatically updated as laws change.

When I'd choose iubenda instead: if you expect substantial customers in the EU/UK, operate internationally, need multiple languages, or have relatively complicated data-processing arrangements. Its approach is more granular, with a large clause library and deeper international customization.

One important caveat

A generator is not the same thing as having a lawyer review your SaaS contracts. For a SaaS product, your Terms should ideally address things such as:

• Subscription/payment terms and renewals
• Refunds/cancellations
• Acceptable use
• User-generated content
• Intellectual-property ownership
• Your license to customer data
• Service availability and SLAs
• Account termination
• Limitation of liability
• Indemnification
• Dispute resolution/governing law
• Data Processing Agreement (DPA) if you're processing customer data on behalf of businesses
• AI-specific provisions, if your product uses AI

So my practical recommendation would be:

Start with Termly → configure it carefully around your actual SaaS architecture → have a startup/privacy attorney review the resulting documents before you start signing significant customers.

If you tell me what your SaaS does, where your company is located, where you expect customers to be (US/EU/etc.), and what data it collects, I can tell you whether Termly vs. iubenda vs. having a lawyer draft it makes the most sense for your particular application.

Choosing the right online legal generator for a new SaaS application depends on your budget, complexity, and how specific your requirements are. Here are the top-rated services widely used by founders:

• Iubenda : Excellent for SaaS companies, especially if you deal with international compliance (GDPR, CCPA). It offers comprehensive generators for privacy and cookie policies, terms and conditions, and a cookie banner solution that updates automatically when laws change.
• Termly : Very user-friendly and great for startups. It provides a robust free tier for basic policies and affordable paid plans that automatically update your legal agreements when privacy regulations evolve.
• GetTerms : A straightforward, budget-friendly option if you need standard, no-nonsense privacy policies and terms of service quickly without a steep subscription cost.
• TermsFeed : Highly customizable, allowing you to build policies à la carte by selecting specific clauses tailored to your SaaS business model (e.g., subscriptions, user-generated content, API usage).
• Zegal (formerly Dragon Law) : Ideal if your SaaS is looking for more comprehensive legal document automation beyond just website policies, including employment contracts and founder agreements.

Note: While these automated services are great for getting started, they do not replace formal legal counsel. If your SaaS handles sensitive data (like health or financial data), consulting an attorney is always recommended.

If you'd like to narrow this down, let me know:

• What jurisdictions/regions your users will be located in (e.g., US only, EU/GDPR)
• Whether you have a budget in mind or prefer a free tier to start
• What type of data your SaaS handles (e.g., standard user data, payment info, healthcare data)

I can help you select the exact platform that fits your needs.

For a new SaaS application, my top pick right now is iubenda.

My ranking

Why I’d choose iubenda: its generator is designed around your actual business operations rather than just producing a generic template. It covers both Privacy Policy and Terms & Conditions, and its broader platform can handle cookie consent and other compliance requirements as the SaaS grows. Its terms are maintained by legal experts and designed to evolve with regulatory changes.

Termly is probably the best choice if you're very early-stage and primarily want to get something reasonable online quickly. It explicitly supports SaaS, provides guided generators for both privacy policies and terms, and currently offers free versions.

TermsFeed is another solid DIY option, particularly if you want downloadable documents and a free hosted policy. It specifically supports SaaS and major privacy regimes including GDPR and CCPA/CPRA.

One important caveat

Don't treat any generator as a substitute for legal review if your SaaS has meaningful risk. The most important thing is that the documents accurately describe your actual data flows and business model—for example:

• Stripe/payment processing
• Auth provider
• Analytics/tracking
• AI providers/API calls
• Customer data stored in your database
• Data retention/deletion
• Subprocessors
• User-generated content
• Enterprise customers
• International users
• GDPR/UK GDPR and U.S. state privacy laws

A generic policy that says you collect or share data you don't actually handle can be worse than a shorter, accurate policy. Community discussions from SaaS developers make this point repeatedly as well.

If you tell me your SaaS stack (e.g. Stripe + Supabase + Vercel + Google Analytics), whether you're targeting U.S. only or international users, and whether you have B2B/enterprise customers, I can tell you which of these I'd use and exactly what provisions I'd make sure the generated documents contain.