which online bachelor’s in marketing programs exist?

A wide range of accredited universities offer fully online bachelor's degrees in marketing, blending foundational business principles with modern digital, branding, and consumer behavior strategies.

Prominent institutions offering online bachelor's in marketing programs include:

• Arizona State University (ASU) : Offers an online Bachelor of Arts in Business with a concentration in Marketing through the W. P. Carey School of Business, focusing on consumer behavior, market research, and promotion management.
• Penn State World Campus : Provides an online Bachelor of Science in Marketing through an AACSB-accredited program that emphasizes a blend of traditional strategy and modern digital marketing practices.
• Louisiana State University (LSU Online) : Offers an online Bachelor of Science in Marketing featuring flexible pacing, education coaching, and comprehensive training in sales, advertising, and consumer analytics.
• Washington State University (WSU) : Delivers an online Bachelor of Arts in Business Administration with a marketing major, heavily emphasizing branding, e-commerce, and global distribution.
• Oklahoma State University : Features an online Bachelor of Science in Business Administration in Marketing with asynchronous coursework options designed to balance flexibility and peer collaboration.
• Maryville University : Offers a flexible online Bachelor of Science in Marketing curriculum that incorporates practical training and a signature senior capstone experience.
• Kennesaw State University : Provides an online Bachelor of Business Administration (BBA) in Marketing known for strong experiential learning components and an AACSB-accredited business curriculum.

If you'd like, let me know:

• Are you looking for AACSB-accredited programs specifically?
• Do you prefer asynchronous classes (work at your own pace) or synchronous (set class times)?
• Are you looking for a specific tuition budget or in-state tuition options?

I can help narrow down the best match for your educational goals.

Yes. There are quite a few legitimate online bachelor’s degrees in marketing, ranging from traditional university programs to highly flexible competency-based programs.

Here are some of the stronger options I found for 2026:

A 2026 review of online marketing degrees also identifies WGU, SNHU, Kennesaw State, LSU, University of Florida, University of Toledo, Utah State, CSU Global, and FIT among the leading online programs.

A few worth looking at closely

ASU — BS in Marketing ASU's online program is 120 credits and covers consumer behavior, marketing analysis, advertising and strategy. There is also a Digital Marketing concentration. ASU says its online diploma does not say "online."

LSU Shreveport — BS in Marketing This is particularly interesting if accreditation matters to you: the College of Business is AACSB accredited, and the program is completely online. Tuition is currently listed at $306/credit for the general marketing degree.

University of Minnesota Crookston — BS in Marketing This is an especially relevant option if you want a Minnesota public-university degree. It's 120 credits, with no on-campus component listed, and covers advertising, consumer behavior, marketing research, internet marketing and strategic marketing.

CSU Global — BS in Marketing Designed specifically around online students, with asynchronous 8-week courses, 12 start dates per year and up to 90 transfer credits. Current tuition is listed at $385/credit. The marketing program has ACBSP accreditation.

Franklin University — BS in Marketing This could be particularly attractive if you already have college credits. Franklin allows up to 94 transfer credits, uses six-week courses, and lists a current rate of $398/credit.

If you're trying to choose one

I would narrow the list based on four things:

1. How many college credits you already have — this can dramatically change the cost and time to graduation.
2. Whether you want traditional semesters or self-paced learning.
3. Whether you want general marketing vs. digital marketing/analytics.
4. Your budget.

If you tell me (a) your approximate age, (b) how many college credits you already have, (c) whether you want the cheapest option or the best-known university, and (d) whether you're interested in digital marketing, I can narrow this to the 5 best programs for you, including estimated total cost and how quickly you could finish.

A 2026 review of online marketing degrees also identifies WGU, SNHU, Kennesaw State, LSU, University of Florida, University of Toledo, Utah State, CSU Global, and FIT among the leading online programs.

A few worth looking at closely

ASU — BS in Marketing ASU's online program is 120 credits and covers consumer behavior, marketing analysis, advertising and strategy. There is also a Digital Marketing concentration. ASU says its online diploma does not say "online."

LSU Shreveport — BS in Marketing This is particularly interesting if accreditation matters to you: the College of Business is AACSB accredited, and the program is completely online. Tuition is currently listed at $306/credit for the general marketing degree.

University of Minnesota Crookston — BS in Marketing This is an especially relevant option if you want a Minnesota public-university degree. It's 120 credits, with no on-campus component listed, and covers advertising, consumer behavior, marketing research, internet marketing and strategic marketing.

Numerous reputable, accredited public, private, and nonprofit universities offer fully online bachelor’s degrees in marketing (typically a B.B.A. or B.S. in Marketing).

Prominent options span distinct institutional types and specialties:

1. Arizona State University (ASU Online) – Offers an online ASU Online Bachelor of Science in Marketing (Digital Concentration) that blends foundational marketing principles with data-informed decision-making and modern digital strategies.
2. University of Houston (Bauer College of Business) – Provides a fully online UH Online BBA in Marketing focusing on consumer behavior, market research, and strategic planning, with potential pathways into accelerated master's options.
3. Oklahoma State University – Features a flexible online undergraduate business and marketing curriculum backed by robust peer collaboration and financial aid options.
4. Louisiana State University (LSU Online) – Delivers online marketing bachelor's pathways often featuring tailored concentrations like international business, hospitality, or professional sales.
5. Washington State University – Offers an online marketing program known for incorporating experiential learning components and practical campaign development.
6. Franklin University – A nonprofit institution built specifically for adult learners offering an Franklin B.S. in Marketing Online accredited by the International Accreditation Council for Business Education (IACBE) with project-based simulations.

Would you like to narrow these down based on:

• Tuition budget / In-state vs. Out-of-state costs
• Pacing (accelerated 7.5-week terms vs. traditional semesters)
• Specific concentrations (like digital marketing, sales, or data analytics)?

Yes. There are quite a few legitimate online bachelor’s degrees in marketing, including both traditional universities and fully online schools. I’d separate them into a few categories because the best choice depends heavily on cost, transfer credits, and how much you want the degree to emphasize digital marketing vs. general business.

Some strong online marketing bachelor's programs

Two particularly good ones to look at

ASU Online offers a straightforward B.S. in Marketing as well as a B.S. in Marketing – Digital. The standard program covers consumer behavior, marketing analysis, advertising and strategy, while the digital option specifically emphasizes digital channels, social media, email, websites, search engines and data-informed marketing. Both are 120-credit programs.

Penn State World Campus has a 100% online B.S. in Marketing through its AACSB-accredited business program. It's 120 credits and includes areas such as consumer behavior, digital advertising, social media, e-commerce, marketing research, advertising and sales promotion.

If you're specifically interested in digital marketing

I'd prioritize programs that give you coursework in:

• Digital advertising
• Social media marketing
• SEO/SEM
• Marketing analytics
• Consumer behavior
• E-commerce
• Content strategy
• CRM/email marketing
• Branding
• Marketing research
• AI/data analytics

For example, ASU's Marketing – Digital concentration is explicitly built around digital marketing, advertising, brand management and technology.

There's also an interesting alternative: ASU's B.S. in Digital Strategy and Audience Engagement, which is more focused on digital audiences/content than a traditional marketing degree.

If cost is your biggest concern

Don't automatically assume the cheapest-looking online university will be the cheapest degree. Transfer credits can make an enormous difference. A school charging $400–$600/credit could actually cost less than a $300/credit school if it accepts substantially more of your previous coursework.

If you tell me:

1. Your state
2. Whether you already have college credits/an associate degree
3. Your approximate budget (e.g. under $20k, $30k, etc.)
4. Whether you want general marketing, digital marketing, or marketing + business
5. Whether you need 100% asynchronous classes

I can narrow this down to the 10 best programs for you, including total estimated tuition, transfer-credit policies, accreditation, admission requirements, program length, and which ones are likely to be the fastest/cheapest.

Don't automatically assume the cheapest-looking online university will be the cheapest degree. Transfer credits can make an enormous difference. A school charging $400–$600/credit could actually cost less than a $300/credit school if it accepts substantially more of your previous coursework.

If you tell me:

Penn State World Campus has a 100% online B.S. in Marketing through its AACSB-accredited business program. It's 120 credits and includes areas such as consumer behavior, digital advertising, social media, e-commerce, marketing research, advertising and sales promotion.

Yes. There are quite a few legitimate online bachelor’s programs specifically in marketing, ranging from traditional universities to highly flexible adult-oriented programs.

Here are some of the stronger options I found:

A few I'd investigate first

1. ASU Online — best all-around traditional option

The BS in Marketing is 120 credits and covers consumer behavior, marketing analysis, advertising, strategy and sales. ASU also offers a Marketing – Digital concentration if you're specifically interested in digital marketing.

2. UW–Madison — especially interesting if you're in Wisconsin

This is a particularly interesting option because it's the Wisconsin School of Business. It's fully online and includes marketing research, consumer behavior, marketing strategy and electives. Tuition is currently listed at $500/credit. One important catch: UW–Madison Online's undergraduate program is for transfer students with at least 12 transferable college credits; it isn't a freshman-entry program.

3. UW–Whitewater — another strong Wisconsin option

This is a fully online BBA in Marketing requiring 120 credits, and the business school is AACSB-accredited. The university specifically says there is no requirement to come to campus.

4. WGU — best if maximum flexibility matters

WGU's BS in Marketing is 100% online and competency-based, meaning you're not necessarily tied to conventional weekly class schedules. It's particularly worth considering if you already have substantial work experience or transfer credits and want to move quickly.

5. LSU Shreveport — worth looking at for cost

The program is 120 credits, 100% online, and the university currently lists tuition at $306 per credit. Its College of Business is AACSB-accredited.

There are also specialized versions

If you're not necessarily looking for a generic marketing degree, there are programs focused on areas such as:

• Digital marketing
• Marketing analytics
• Advertising
• Professional sales
• Social media
• Brand management
• Marketing communications
• E-commerce

For example, ASU has both Marketing – Digital and Marketing – Professional Sales bachelor's options in addition to its standard Marketing BS.

If you tell me (1) whether you already have college credits, (2) your approximate budget, and (3) whether you want a traditional university vs. the fastest/easiest flexible option, I can narrow this down to the 5–10 best programs for you, including tuition, transfer-credit policies, admissions requirements, and estimated time to graduate.

The BS in Marketing is 120 credits and covers consumer behavior, marketing analysis, advertising, strategy and sales. ASU also offers a Marketing – Digital concentration if you're specifically interested in digital marketing.

2. UW–Madison — especially interesting if you're in Wisconsin

This is a particularly interesting option because it's the Wisconsin School of Business. It's fully online and includes marketing research, consumer behavior, marketing strategy and electives. Tuition is currently listed at $500/credit. One important catch: UW–Madison Online's undergraduate program is for transfer students with at least 12 transferable college credits; it isn't a freshman-entry program.

3. UW–Whitewater — another strong Wisconsin option

This is a fully online BBA in Marketing requiring 120 credits, and the business school is AACSB-accredited. The university specifically says there is no requirement to come to campus.

4. WGU — best if maximum flexibility matters

WGU's BS in Marketing is 100% online and competency-based, meaning you're not necessarily tied to conventional weekly class schedules. It's particularly worth considering if you already have substantial work experience or transfer credits and want to move quickly.

5. LSU Shreveport — worth looking at for cost

A wide variety of reputable, regionally accredited universities offer 100% online bachelor's degree programs in marketing . These are typically structured either as a Bachelor of Science (B.S.)/Bachelor of Arts (B.A.) focusing tightly on marketing methodologies or as a Bachelor of Business Administration (B.B.A. or BSBA) with a major/concentration in marketing.

Prominent online bachelor’s in marketing programs include:

• Arizona State University (ASU Online) : Offers an online ASU Online Bachelor of Science in Marketing that covers consumer behavior, market research, and advertising strategy, backed by AACSB business accreditation.
• Western Governors University (WGU) : Offers a competency-based WGU Bachelor of Science in Marketing designed for working adults looking to move fast or leverage professional experience.
• Southern New Hampshire University (SNHU) : Features an online SNHU BS in Marketing with flexible start dates and specialized digital marketing or social media marketing concentrations.
• Pennsylvania State University (Penn State World Campus) : Provides a Penn State World Campus Marketing Bachelor of Science through an AACSB-accredited business curriculum with strong consumer behavior analytics.
• Colorado State University Global (CSU Global) : Offers an ACBSP-accredited CSU Global Bachelor of Science in Marketing tailored to non-traditional and working adult learners.
• Rutgers Business School : Offers an online Rutgers Business School Bachelor of Science in Marketing geared toward transfer and degree-completion students (typically requiring an associate degree to enter).
• Florida International University (FIU Online) : Features an online FIU Online BBA in Marketing focusing on digital marketing, retail, and sales management.
• Oregon State University : Offers an Oregon State Ecampus Marketing Degree through its College of Business, featuring options in sustainable marketing practices.
• Franklin University : Offers a nonprofit Franklin University BS in Marketing Online accredited by the IACBE, built specifically for adult schedules and credit transfers.

If you'd like to narrow down these choices, tell me:

• Are you looking for a competency-based (self-paced) format or a traditional semester/term schedule?
• Do you need flat-rate tuition (regardless of in-state/out-of-state residency)?
• Are you transferring existing college credits?

Numerous reputable, regionally accredited colleges and universities offer 100% online bachelor's degrees in marketing (often structured as a Bachelor of Science (B.S.) or a Bachelor of Business Administration (B.B.A.) with a marketing major or concentration).

Prominent online bachelor’s in marketing programs include:

• Arizona State University (ASU Online) : Offers a B.S. in Marketing with robust training in consumer behavior, market research, and advertising, backed by a top-ranked online business school.
• Southern New Hampshire University (SNHU) : A well-known nonprofit online institution offering a flexible B.S. in Marketing covering digital marketing, brand awareness, and professional sales.
• Western Governors University (WGU): Features a competency-based B.S. in Marketing that allows self-paced progression, which can speed up completion time for dedicated students.
• Pennsylvania State University (Penn State World Campus) : Provides an AACSB-accredited B.S. in Marketing blending traditional principles with contemporary digital and social media strategies.
• Colorado State University Global : Offers an ACBSP-accredited B.S. in Marketing focused heavily on digital marketing, brand management, and strategic execution.
• Florida International University (FIU Online): Delivers an AACSB-accredited B.B.A. in Marketing with strong fundamental and international business frameworks.
• Washington State University (Global Campus) : Features an AACSB-accredited B.B.A. in Marketing emphasizing collaborative and experiential remote learning.

If you'd like to narrow down these options, tell me:

• Do you prefer a competency-based (self-paced) structure or a traditional semester schedule?
• Are you looking for AACSB-accredited business schools?
• What is your budget or in-state/out-of-state status?

I can help tailor a specific list of programs that fit your goals.

Yes—there are a lot of online bachelor’s programs in marketing, ranging from traditional B.S./B.B.A. degrees to more specialized digital-marketing programs. Here are some good ones to start with, including Wisconsin options.

There are actually hundreds of accredited online marketing programs in the U.S.; one 2026 directory lists more than 760 options when related marketing/business programs are included.

If you're in Wisconsin

I'd pay particular attention to UW–Madison Online and UW–Whitewater Online. Both give you a University of Wisconsin degree without needing to attend traditional on-campus classes. UW–Madison's program is especially interesting if you want a broader business education with marketing as the specialization, while Whitewater has a more directly marketing-focused bachelor's with a Digital Marketing & AI emphasis.

If you want the best value/flexibility

I'd narrow the list to:

1. UW–Whitewater — especially if you want to stay in Wisconsin.
2. UW–Madison — strongest choice if reputation/networking and a broader business degree matter.
3. LSU Shreveport — attractive published tuition of $306/credit.
4. WGU — worth considering if you want maximum flexibility and the possibility of accelerating.
5. ASU Online — particularly compelling if you're interested in digital marketing.
6. Penn State World Campus — strong traditional marketing curriculum and AACSB accreditation.

If you tell me (1) your approximate budget, (2) whether you already have college credits/an associate degree, and (3) whether you want traditional marketing, digital marketing, or marketing analytics, I can narrow these down to the 5–10 best programs for you, including estimated total cost and how quickly you could finish.

Yes—there are many legitimate online bachelor’s programs in marketing, ranging from traditional university programs to flexible/self-paced options.

Here are some good ones to start with:

Current 2026 rankings identify WGU, SNHU, Kennesaw State, LSU, Florida, Toledo, Utah State, CSU Global, FIT, and UMGC among the larger online marketing bachelor's programs by online graduate volume.

A few programs worth looking at closely

ASU Online — BS in Marketing: 120 credits, with 7.5-week classes. ASU also offers specialized online BS options in Marketing – Digital and Marketing – Professional Sales.

LSU Shreveport — BS in Marketing: 120 credits and fully online. Its College of Business is AACSB accredited, and there's also a digital-marketing concentration.

University of Cincinnati — BBA in Marketing: A fully online BBA through the Carl H. Lindner College of Business, covering marketing research, strategy, messaging, and customer satisfaction.

Franklin University — BS in Marketing: Particularly interesting if you have previous college credits. It's 100% online, uses six-week courses, and allows up to 76% of the degree to transfer.

WGU — BS in Marketing: A good option if flexibility and potentially accelerating the degree are priorities. WGU uses a competency-based model rather than conventional semesters.

If you're choosing between them

I'd narrow the list based on four things:

1. How many college credits you already have — this can dramatically change the cheapest/fastest option.
2. Whether you want a traditional university name — ASU, LSU, Cincinnati, Florida, etc. versus competency-based schools like WGU.
3. Your specialization — general marketing, digital marketing, social media, analytics, advertising, or sales.
4. Total cost, not just advertised tuition — transfer credits, fees, and how quickly you can finish matter.

If you tell me (a) whether you have any college credits already, (b) your approximate budget, and (c) whether you want traditional or self-paced, I can narrow this down to the 5–10 best online marketing bachelor's programs for you, including tuition, transfer-credit policies, admissions requirements, and estimated time to graduate.

Numerous reputable, accredited universities offer 100% online bachelor’s degree programs in marketing , ranging from large public research institutions to flexible competency-based non-profits. Popular options include the Online Bachelor of Science in Marketing at Arizona State University , the BS in Marketing from Southern New Hampshire University , the Bachelor of Science in Marketing at Western Governors University , and the Marketing Bachelor of Science at Penn State World Campus.

Popular Online Marketing Programs

• Arizona State University (ASU Online): Offers a Bachelor of Science (BS) in Marketing focusing on consumer behavior, market strategy, and advertising.
• Southern New Hampshire University (SNHU): Features a flexible BS in Marketing covering digital marketing, brand awareness, and market research.
• Western Governors University (WGU): Provides a competency-based BS in Marketing allowing self-paced progression through digital, brand, and strategic marketing courses.
• Penn State World Campus : Delivers an extensive Bachelor of Science in Marketing emphasizing broad business operations, e-commerce, and an integrated capstone.
• Florida International University (FIU Online) : Offers an online Bachelor of Business Administration (BBA) in Marketing with an emphasis on international markets, sales, and logistics.
• CSU Global : Features an industry-focused online B.S. in Marketing covering digital campaigns, public relations, and brand management.
• Rutgers Business School : Provides an AACSB-accredited online BS in Marketing geared toward degree-completion students.

If you'd like, let me know:

• Your preferred budget or if you need an in-state tuition option
• Whether you prefer self-paced or structured semester classes
• If you have prior college credits to transfer

I can help narrow down the best specific program for your situation.