Which one AI picks, and when.
Data as of Aug 3, 2026 · Based on 8 AI claims comparing the two · See how Parse measures this
Head to head
The two are furthest apart on authority, where Alphabet leads by 13 points.
| Measure |  Alphabet |  Amazon |
|---|---|---|
| Parse Score | 80 |
| 78 |
| Strength | 72 | 80 |
|---|
| Reach | 60 | 60 |
|---|
| Authority (widest gap) | 61 | 48 |
|---|
