Which one AI picks, and when.
Data as of Aug 13, 2026 · Based on 13 AI claims comparing the two · See how Parse measures this
Head to head
The two are furthest apart on authority, where Meta leads by 16 points.
| Measure |  TikTok Shop |  Meta |
|---|---|---|
| Parse Score | 82 |
| 88 |
| Strength | 67 | 61 |
|---|
| Reach | 69 | 79 |
|---|
| Authority (widest gap) | 63 | 79 |
|---|
