Which one AI picks, and when.
Data as of Apr 8, 2026 · Based on 5 AI claims comparing the two · See how Parse measures this
Head to head
The two are furthest apart on reach, where Sprinklr leads by 11 points.
| Measure |  Aprimo |  Sprinklr |
|---|---|---|
| Parse Score | 73 |
| 78 |
| Strength | 64 | 57 |
|---|
| Reach (widest gap) | 61 | 72 |
|---|
| Authority | 58 | 65 |
|---|
