Which one AI picks, and when.
Data as of Jul 26, 2026 · Based on 23 AI claims comparing the two · See how Parse measures this
Head to head
The two are furthest apart on authority, where Betfair leads by 16 points.
| Measure |  Betfair |  Smarkets |
|---|---|---|
| Parse Score | 75 |
| 70 |
| Strength | 68 | 65 |
|---|
| Reach | 62 | 55 |
|---|
| Authority (widest gap) | 56 | 40 |
|---|
