Which one AI picks, and when.
Data as of Aug 4, 2026 · Based on 50 AI claims comparing the two · See how Parse measures this
Head to head
The two are furthest apart on strength, where Hootsuite leads by 4 points.
| Measure |  Buffer |  Hootsuite |
|---|---|---|
| Parse Score | 87 |
| 89 |
| Strength (widest gap) | 67 | 71 |
|---|
| Reach | 73 | 76 |
|---|
| Authority | 72 | 73 |
|---|
