How does Parse measure this comparison?

Name: Cognism vs ZoomInfo AI comparison
Creator: Parse

Parse reads answers from AI assistants and records every claim that compares the two brands, then groups those claims by the need they speak to. This page is based on 78 claims collected between Jan 30, 2026 and Aug 13, 2026. It is a reading of what AI says, not a review by Parse.

Brands
Cognism
vs ZoomInfo

Cognismvs ZoomInfo

Cognism vs ZoomInfo, according to AI

Which one AI picks, and when.

Data as of Aug 13, 2026 · Based on 78 AI claims comparing the two · See how Parse measures this

Head to head

The two are furthest apart on authority, where ZoomInfo leads by 9 points.

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What AI Says About Cognism vs ZoomInfo | Parse

Brands
Cognism
vs ZoomInfo

Cognismvs ZoomInfo

Cognism vs ZoomInfo, according to AI

Which one AI picks, and when.

Data as of Aug 13, 2026 · Based on 78 AI claims comparing the two · See how Parse measures this

Head to head

The two are furthest apart on authority, where ZoomInfo leads by 9 points.

Cognism and ZoomInfo compared on the Parse Score and its three pillars
Measure	Cognism	ZoomInfo
Parse Score	85

Cognism and ZoomInfo compared on the Parse Score and its three pillars
Measure	Cognism	ZoomInfo
Parse Score	85

Strength	66	72

Reach	73	76

Authority (widest gap)	66	75

What AI says about Cognism

B2B Sales Intelligence & Data Enrichment · #3

What AI says about ZoomInfo

B2B Sales Intelligence & Data Enrichment · #2

Compare your brand against Cognism or ZoomInfo. Free check, no account.

What buyers actually ask

Sick of bad data from LinkedIn. What's the best sales intelligence tool like ZoomInfo or Apollo for an SDR finding direct dials?
What is the best B2B database for buying verified email lists?
What is the best tool for a Sales Operations Manager to enrich leads with firmographic data in real-time?

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Questions

How does Parse measure this comparison?: Parse reads answers from AI assistants and records every claim that compares the two brands, then groups those claims by the need they speak to. This page is based on 78 claims collected between Jan 30, 2026 and Aug 13, 2026. It is a reading of what AI says, not a review by Parse.

Track this comparison

Weekly insights tell you how often AI recommends each brand, and which prompts and sources explain the result.

Track this comparison

Sick of bad data from LinkedIn. What's the best sales intelligence tool like ZoomInfo or Apollo for an SDR finding direct dials?
What is the best B2B database for buying verified email lists?
What is the best tool for a Sales Operations Manager to enrich leads with firmographic data in real-time?

ApollovsZoomInfo
ClearbitvsZoomInfo
Apollo Root Cause AnalysisvsZoomInfo
LushavsZoomInfo
ClayvsZoomInfo
GongvsZoomInfo

How does Parse measure this comparison?: Parse reads answers from AI assistants and records every claim that compares the two brands, then groups those claims by the need they speak to. This page is based on 78 claims collected between Jan 30, 2026 and Aug 13, 2026. It is a reading of what AI says, not a review by Parse.