Which one AI picks, and when.
Data as of Jul 24, 2026 · Based on 5 AI claims comparing the two · See how Parse measures this
Head to head
The two are furthest apart on authority, where IKEA leads by 13 points.
| Measure |  IKEA |  Pottery Barn |
|---|---|---|
| Parse Score | 94 |
| 85 |
| Strength | 67 | 62 |
|---|
| Reach | 85 | 78 |
|---|
| Authority (widest gap) | 81 | 68 |
|---|
