Which one AI picks, and when.
Data as of Jul 26, 2026 · Based on 8 AI claims comparing the two · See how Parse measures this
Head to head
The two are furthest apart on authority, where SoFi leads by 19 points.
| Measure |  SoFi |  Upgrade |
|---|---|---|
| Parse Score | 94 |
| 84 |
| Strength | 74 | 75 |
|---|
| Reach | 81 | 65 |
|---|
| Authority (widest gap) | 78 | 59 |
|---|
