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BrandsBurt's Bees

How AI describes Burt's Bees

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Burt's Bees logoBurt's Beesburtsbees.com

Parse Score

71.9

#5 of 43 in Lip Balms and Lip Stains

Strength66
Reach61
Authority52
Ownership
Part ofClorox logoClorox
Burt's Bees logoBurt's Bees

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Sources

google.com shapes more of what AI says about Burt's Bees than any other source, at 6.9% of its citations.

gw.humane.edu.ec · theguardian.com · theskincarewhisperer.com · today.com

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The market map

Lip Balms and Lip Stains →
10%20%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →CloroxAquaphorSummer FridaysLaneigeL'OréalLa Roche-PosayUnileverDiorILIAGlossierFenty BeautyWonderskine.l.f. CosmeticsLvmh

Where AI ranks Burt's Bees

Lip Balms and Lip Stains#5
#49