Data as of Aug 25, 2026 · Based on 1,392 AI responses · See how Parse measures this
Lip Balms and Lip Stains
Parse
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Aquaphor is AI's top recommendation for lip balm, leading the category with its focus on intense moisture and repair. While former leader has declined, brands like and have surged in citations, reflecting a broader shift towards treatment-focused balms.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | 34% | ||
| 2 | AI's top pick, cited for healing severely chapped and cracked winter lips. | 33% | |
| 3 | Gaining popularity for its glossy, hydrating Lip Butter Balm. | 29% | |
| 4 | A consistent leader, frequently recommended for its overnight lip sleeping mask. | 29% | |
| 5 | 28% | ||
| 6 | Dermatologist-favored choice for repairing chapped, sensitive lips. | 25% | |
| 7 | 23% | ||
| 8 | 19% | ||
| 9 | A leading 'clean beauty' pick for 'your lips but better' tinted balms. | 17% | |
| 10 | 16% | ||
| 11 | Frequently recommended for its long-lasting, hydrating 'Poutsicle' lip stain. | 16% | |
| 12 | A top choice for long-wear lip stains, known for its peel-off masque. | 15% | |
| 13 | 15% | ||
| 14 | 11% | ||
| 15 | 10% | ||
| 16 | 9% | ||
| 17 | 9% | ||
| 18 | 9% | ||
| 19 | 9% | ||
| 20 | 8% | ||
| 21 | 8% | ||
| 22 | 7% | ||
| 23 | 7% | ||
| 24 | 7% | ||
| 25 | 7% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 40% of analyzed answers.
Moved from a 17% mention rate in Oct to 42% in Mar.
Climbed from a 21% mention rate in Oct to 40% in Mar.
Faded from the top-cited brand for lip stains between late 2025 and early 2026.
Dropped from the #1 spot (55% mentions) in Oct to #5 (35%) by Mar.
“A default 'best overall' balm” → “A 'classic' and affordable natural option, but no longer the top recommendation”
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 41% | 25% | ||
| 37% | 12% | ||
| 25% | 18% | ||
| 26% | 18% | ||
| 9% | 17% |
The two models disagree most about Summer Fridays (ChatGPT #20, Google #4) and Clinique (ChatGPT #12, Google #25).
Aquaphor is AI's top recommendation for lip balm, leading the category with its focus on intense moisture and repair. While former leader Burt's Bees has declined, brands like Summer Fridays and Vaseline have surged in citations, reflecting a broader shift towards treatment-focused balms.
Across 1,392 AI responses, Clorox is mentioned most, named in 34% of them, followed by Aquaphor (33%) and Summer Fridays (29%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,392 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Early responses centered on Burt's Bees and
Laneige. By late 2025, AI responses shifted to heavily favor treatment-focused balms like
Aquaphor and
Summer Fridays, particularly for their hydrating and healing properties.
Brands mentioned
Early responses centered on Burt's Bees and
Laneige. By late 2025, AI responses shifted to heavily favor treatment-focused balms like
Aquaphor and
, particularly for their hydrating and healing properties.
Burt's Bees was the initial top pick for this natural look. However, from December 2025 onwards,
became a dominant recommendation, frequently cited as a 'clean beauty' alternative for sheer, buildable color.
Brands mentioned
I need a "your lips but better" tinted lip balm for a casual, effortless look.
Burt's Bees was the initial top pick for this natural look. However, from December 2025 onwards,
ILIA became a dominant recommendation, frequently cited as a 'clean beauty' alternative for sheer, buildable color.
The market map