Parse

Parse indexes AI recommendations so brands know where they stand.

Products

  • Brands
  • Markets
  • Integrations
  • Work with us
  • Pricing
  • MCP

Resources

  • Research
  • Methodology
  • Blog

© 2026 Parse. All rights reserved.

LegalPrivacy PolicyTerms of Service
Parse
Work with usPricing
Sign inCheck your brand
  1. Brands
  2. Colgate
BrandsColgate

How AI describes Colgate

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Colgate logoColgatecolgate.com

Colgate is a brand that develops scientifically backed oral care products, including toothpaste, toothbrushes, and mouthwash, using patented preventive technologies. The company is trusted by dental professionals worldwide and is committed to reducing its environmental impact while promoting global oral health.

Products and subbrands
  • Colgate Optic White
  • Colgate Optic White Pro Series Toothpaste
  • Colgate Total
  • ShopSmiles by Colgate
  • Colgate Sensitive Prevent & Repair

Parse Score

53.1

#3 of 14 in Whitening Toothpaste for Sensitive Teeth

Strength31
Reach41
Authority23

Work at Colgate?

Claim this profile for the full report: every prompt where Colgate appears, who is gaining, and what AI says about you. Claiming is free and unlocks your brand’s ambient view. Monitoring a market is the paid layer on top.

Verified with a work email.

Track this weekly.

Monitor Colgate

Sources

google.com shapes more of what AI says about Colgate than any other source, at 15% of its citations.

advancedindiana.com · cnet.com · colgate.com · enameldentistry.com

AI questions where Colgate appears

Always know where you stand in AI

Start monitoring Colgate

The market map

Whitening Toothpaste for Sensitive Teeth →
5%10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →GSKProcter & GambleBokaColgateDavidsTom's of MaineRiseWellChurch & DwightParodontaxDr. Jen's Oral C…UltradentHello ProductsSangi Co., Ltd.Lumineux

Where AI ranks Colgate

Whitening Toothpaste for Sensitive Teeth#3
#8
#71

  • Excerpts where Colgate appeared in the AI's answer

    Google AI Mode · excerpt
    Colgate Optic White Pro Series Express Go to product viewer dialog for this item. is widely considered by dental experts as the strongest over-the-counter whitening toothpaste.
    ChatGPT Search · excerpt
    Colgate Optic White Pro Series Whitening Toothpaste with 5% Hydrogen Peroxide

  • Excerpts where Colgate appeared in the AI's answer

    Google AI Mode · excerpt
    Colgate Sensitive Complete Protection Toothpaste is a good alternative that offers both sensitivity relief and gentle whitening.

  • Excerpts where Colgate appeared in the AI's answer

    Google AI Mode · excerpt
    Colgate Optic White Advanced is designed to be enamel-safe and contains hydrogen peroxide to remove deeper stains, with a formula that minimizes sensitivity for most users.
    Google AI Mode · excerpt
    Colgate Optic White Advanced: Uses hydrogen peroxide for deeper whitening while remaining enamel-safe, suitable for those with mild sensitivity.

  • Excerpts where Colgate appeared in the AI's answer

    Google AI Mode · excerpt
    Colgate Total Whitening Toothpaste Go to product viewer dialog for this item.
    Google AI Mode · excerpt
    Colgate Optic White Pro Series Go to product viewer dialog for this item.