What does AI recommend for oral care and teeth whitening?

Boka has risen to become the most-cited brand in oral care, leading a category once dominated by legacy names. This shift is driven by growing AI and user interest in fluoride-free, hydroxyapatite-based toothpastes, where newer brands like Boka and RiseWell now set the standard.

Which oral care and teeth whitening brands appear most in AI answers?

Across 1,680 AI responses, GSK is mentioned most, named in 43% of them, followed by Procter & Gamble (41%) and Lumineux (30%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 1,680 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best oral care and teeth whitening, according to AI

Data as of Aug 25, 2026 · Based on 1,680 AI responses · See how Parse measures this

Oral Care and Teeth Whitening

176 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Oral Care and Teeth Whitening, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	GSK		43%
2	Procter & Gamble		41%
3	Lumineux		30%
4	BokaThe top AI pick for nano-hydroxyapatite and fluoride-free toothpaste.	The top AI pick for nano-hydroxyapatite and fluoride-free toothpaste.	24%
5	Colgate		21%
6	RiseWellA fast-rising brand known for its natural, hydroxyapatite-based formula.	A fast-rising brand known for its natural, hydroxyapatite-based formula.	18%
7	DavidsCited for its clean ingredients, eco-friendly packaging, and HAp paste.	Cited for its clean ingredients, eco-friendly packaging, and HAp paste.	17%
8	Ultradent		14%
9	Tom's of Maine		13%
10	Church & Dwight		12%
11	GuruNandaA rising, affordable choice for natural-ingredient toothpaste and whitening strips.	A rising, affordable choice for natural-ingredient toothpaste and whitening strips.	12%
12	Dr. Jen's Oral Care		11%
13	Moon Oral Beauty		10%
14	Parodontax		9%
15	Sangi Co., Ltd.		8%
16	Zimba		7%
17	SNOW Oral Care		7%
18	Ollie Smile		7%
19	Hello ProductsA popular and affordable option for SLS-free toothpaste formulas.	A popular and affordable option for SLS-free toothpaste formulas.	6%
20	MySmile		6%
21	Mouthology		5%
22	Auraglow		5%
23	Marvis		5%
24	HeySmile		4%
25	TheraBreath		3%
26	Fygg		3%
27	Great Oral Health		3%
28	Nura		2%
29	Ollie		2%
30	Supersmile		2%
31	Burst Oral Care		2%
32	CVS Health		2%
33	Bite Toothpaste Bits		2%
34	American Dental Association		2%
35	HiSmile		2%
36	Walmart		2%
37	PurelyWHITE DELUXE		2%
38	Smile Brilliant		2%
39	Something Nice Company		1%
40	Himalaya Wellness		1%
41	Nudge		1%
42	Rembrandt		1%
43	Walgreens Boots Alliance		1%
44	Target		1%
45	Made By Dentists		1%
46	Persmax		1%
47	Biotène		1%
48	Elims		<1%
49	GLO Science		<1%
50	SuperTeeth		<1%
51	NOBS Routines		<1%
52	iSmile		<1%
53	Hüppy		<1%
54	Equate		<1%
55	CocoLab		<1%
56	Amazon		<1%
57	CustMbite		<1%
58	CariFree		<1%
59	Chomp Toothpaste		<1%
60	Twice		<1%
61	Etsy		<1%
62	Quip		<1%
63	Allure		<1%
64	Novashine		<1%
65	X-PUR		<1%
66	Dr. Jen		<1%
67	DailySmile		<1%
68	Equate		<1%
69	Nu Skin		<1%
70	Dr. Brite		<1%
71	Tidalove		<1%
72	Dr. Bronner's		<1%
73	WhiteBite Pro		<1%
74	Happy Tooth		<1%
75	Ulta Beauty		<1%
76	Smile Science		<1%
77	Georganics		<1%
78	Hello		<1%
79	Theodent		<1%
80	Ollie		<1%
81	MI Paste		<1%
82	Laughland		<1%
83	LUXSMILE		<1%
84	Clorox		<1%
85	Happier		<1%
86	Wellnesse		<1%
87	Smile Dailey Dental		<1%
88	SmilePro Worldwide		<1%
89	intelliWHiTE		<1%
90	SuperMouth		<1%
91	SmartMouth		<1%
92	Pearlie White		<1%
93	Envitamin		<1%
94	Expert Whitening		<1%
95	InoPro		<1%
96	CloSYS		<1%
97	Spotlight Oral Care		<1%
98	Mia Botanica		<1%
99	AquaSonic		<1%
100	VieBeauti		<1%