Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this
Crestcrest.comCrest develops oral care products, offering a wide range of stannous fluoride toothpastes designed for whole mouth health. The company also focuses on sustainability through its Recycle On Us program to reduce plastic waste.
Procter & GambleCrestTone of voice
67% of how AI describes Crest reads positive.
Words AI uses
AI reaches for best overall · best · effective when it describes Crest.
Sources
forbes.com shapes more of what AI says about Crest than any other source, at 11% of its citations.
crest.com · health.com · nbcnews.com · amazon.com
The market map
Oral Care and Teeth Whitening →Excerpts where Crest appeared in the AI's answer
Crest 3D Whitestrips Professional Effects is widely considered the top overall choice by dentists and testers for dramatic, professional-grade results.
Crest 3D Whitestrips Professional Effects is the top-rated teeth whitening strip overall
Excerpts where Crest appeared in the AI's answer
Crest 3DWhitestrips Sensitive + LED Light uses roughly half the hydrogen peroxide concentration of standard professional strips
Crest 3DWhitestrips Sensitive + LED Light is highly rated for using lower peroxide levels (about 5.25%) compared to standard strips
Excerpts where Crest appeared in the AI's answer
Crest 3D White Brilliance (found at CVS Pharmacy ) uses micro-cleansing polishers to lift up to 100% of surface stains and provides active stain protection.
Crest 3D White Brilliance Toothpaste : This is highly rated by experts from Health Magazine for surface stain prevention.
Excerpts where Crest appeared in the AI's answer
Crest Pro-Health Advanced Deep Clean Go to product viewer dialog for this item. and Colgate Total Whitening Toothpaste Go to product viewer dialog for this item. are widely considered the best overall options
Excerpts where Crest appeared in the AI's answer
Crest Gum and Sensitivity: Powered by stannous fluoride, this formula doesn't just block pain signals—it neutralizes harmful plaque bacteria right at the gum line to actively reduce gum inflammation and bleeding while polishing away everyday surface stains.
Crest Pro-Health Advanced Extra Whitening: Best budget-friendly all-in-one; uses stannous fluoride to protect against gingivitis while lifting surface stains, though it can feel stronger on raw gums than Sensodyne.
Excerpts where Crest appeared in the AI's answer
Crest Pro-Health Advanced Extra Whitening Go to product viewer dialog for this item. for stannous fluoride protection.
Crest 3D White Advanced Sensitivity Relief — good if you want stronger stain removal
