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BrandsEssie

How AI describes Essie

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Essie logoEssieessie.com

essie is a nail care brand that produces nail polishes and related products, including longwear formulas and classic enamel shades. The company offers a wide range of colors and finishes, such as the 'Drip Drip' longwear polish and the signature 'Ballet Slippers' shade.

Parse Score

53.9

#18 of 52 in At-Home Nail Care Kits

Strength30/ 100
Reach43/ 100
Authority31/ 100

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Sources

essie.com shapes more of what AI says about Essie than any other source, at 33% of its citations.

glamour.com · instyle.com · mayoclinic.org · vogue.com

AI questions where Essie appears

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The market map

At-Home Nail Care Kits →
10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →Sally HansenOlive & JuneLe Mini MacaronBeetles GelKISSWellaKiara SkyRevel NailModelonesNails Inc.MorovanCNDRed Carpet Manic…GelishEssie

Where AI ranks Essie

At-Home Nail Care Kits#18
Prompt
Prompt visibility
I'm looking for a good nail strengthener for my brittle, peeling nails.7.2