Data as of Aug 25, 2026 · Based on 1,341 AI responses · Shares cover the last 30 days · See how Parse measures this
Olive & June has risen to become the top-recommended brand for at-home nail care, according to AI assistants. While it leads in overall mentions, AI recommendations are highly segmented, with different brands consistently appearing as top choices for gel kits, dip powders, and nail strengtheners.
At-Home Nail Care Kits
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| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | A classic, beginner-friendly choice for both gel kits and nail strengtheners. | 45% | |
| 2 | Top choice for quality and salon-like results, especially for gel kits. | 34% | |
| 3 | Recommended for its portability and user-friendly, compact gel kits. | 33% | |
| 4 | Frequently cited for its budget-friendly gel kits with extensive color options. | 24% | |
| 5 | A budget-friendly option for both dip powder and soft-gel starter kits. | 24% | |
| 6 | 22% | ||
| 7 | Considered a 'gold standard' brand for high-quality at-home dip powder systems. | 18% | |
| 8 | Known for its customizable dip powder kits with a wide color selection. | 16% | |
| 9 | 14% | ||
| 10 | Initially a top pick for gel kits, its recommendations have since faded. | 14% | |
| 11 | 13% | ||
| 12 | 13% | ||
| 13 | Once a leader, its mentions for comprehensive gel kits have declined. | 13% | |
| 14 | 11% | ||
| 15 | 11% | ||
| 16 | 11% | ||
| 17 | 10% | ||
| 18 | 10% | ||
| 19 | 9% | ||
| 20 | 9% | ||
| 21 | 9% | ||
| 22 | 8% | ||
| 23 | 7% | ||
| 24 | 7% | ||
| 25 | 7% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
allure.com is the page AI reaches for most here, cited in 55% of analyzed answers.
“A higher-end pick for experienced users.” → “The top overall choice for quality and salon-like results.”
Gained prominence for value and color variety, becoming a top budget pick since Nov 2025.
Emerged as a consistent leader for dip powder systems starting in November 2025.
Declined in mentions after October 2025, falling from its early top-rank position.
Lost significant share in gel kit recommendations between October 2025 and March 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 25% | 30% | ||
| 29% | 24% | ||
| 28% | 29% | ||
| 28% | 20% | ||
| 16% | 19% |
The two models disagree most about Essie (ChatGPT #11, Google #25) and Manucurist (ChatGPT #19, Google #6).
Across 1,341 AI responses, Sally Hansen is mentioned most, named in 45% of them, followed by Olive & June (34%) and Le Mini Macaron (33%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,341 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Early AI responses favored Nails Inc. and Red Carpet Manicure, but since November 2025,
Le Mini Macaron,
Sally Hansen, and
have become the most cited brands. has also emerged as a top budget-friendly alternative with a wide range of colors.
What is the best at-home gel manicure kit?
Early AI responses favored Nails Inc. and Red Carpet Manicure, but since November 2025,
Le Mini Macaron,
Sally Hansen, and have become the most cited brands. has also emerged as a top budget-friendly alternative with a wide range of colors.
This prompt emphasizes all-in-one systems, with Sally Hansen being a strong leader through January 2026. and gained traction in early 2026, frequently recommended for their convenience and value, respectively.
Brands mentioned
Brands mentioned
What's the best at-home gel nail kit that includes the UV lamp and everything you need to start?
This prompt emphasizes all-in-one systems, with Sally Hansen being a strong leader through January 2026.
Le Mini Macaron and
Beetles Gel gained traction in early 2026, frequently recommended for their convenience and value, respectively.