Data as of Aug 16, 2026 · Based on 3,131,739 AI responses across 10,525 prompts · See how Parse measures this
Fidelity Go is Fidelity Investments' managed account program that provides discretionary investment management, and in certain circumstances non-discretionary financial planning, for a fee. Advisory services are offered by Strategic Advisers LLC, with brokerage services from Fidelity Brokerage Services LLC and custodial services from National Financial Services LLC. The service is designed to help clients reach their financial goals through ongoing investment management within Fidelity's brokerage and custodial infrastructure.
Tone of voice
70% of how AI describes Fidelity Go reads positive.
Words AI uses
AI reaches for low fees · low-cost · user-friendly when it describes Fidelity Go.
Rivals
Betterment is the brand AI weighs against Fidelity Go most.
Sources
nerdwallet.com shapes more of what AI says about Fidelity Go than any other source, at 19% of its citations.
fidelity.com · forbes.com · wsj.com · investopedia.com
The market map
Robo-Advisors and Investing Apps →Excerpts where Fidelity Go appeared in the AI's answer

Fidelity Go offers the absolute best overall combination of zero management fees, zero account minimums, and highly simplified, user-friendly portfolio management.

Fidelity Go has no minimum to open, starts investing once you have $10, and charges no advisory fee below $25,000.
Excerpts where Fidelity Go appeared in the AI's answer

Fidelity Go and Wealthfront tie as the best overall robo-advisors for a Roth IRA

Fidelity Go offers a low-cost, straightforward approach with no management fees on accounts under $25,000, making it a competitive choice for beginner to intermediate investors.
Excerpts where Fidelity Go appeared in the AI's answer

Fidelity Go** — attractive for smaller balances, but lacks tax-loss harvesting

Fidelity Go (Best for Low Costs): Offers 0% advisory fees for balances under $25,000 and 0.35% above that, using zero-expense-ratio funds.
Excerpts where Fidelity Go appeared in the AI's answer

Fidelity Go (Best for Low Balances / Low Cost) — Charges 0 management fees for balances under $25,000

Fidelity Go (Best for Low Balances / Zero Fees): A great budget-friendly pick that charges $0 management fees for balances under $25,000
Excerpts where Fidelity Go appeared in the AI's answer

Fidelity Go is currently 0.35% above $25,000, with no advisory fee below $25,000.

Fidelity Go is currently **0.35% above $25,000**, with no advisory fee below $25,000.
Excerpts where Fidelity Go appeared in the AI's answer

Fidelity Go is their robo-advisor that manages your money completely free for balances under $25,000.
Excerpts where Fidelity Go appeared in the AI's answer

Fidelity Go / Vanguard Digital Advisor: Either lack full automated TLH entirely or restrict it to higher tiers/larger balances

Fidelity Go: Excellent low-cost portfolio management, but its tax-loss harvesting capabilities are minimal or nonexistent
Excerpts where Fidelity Go appeared in the AI's answer

Fidelity Go provides automated management; there's no advisory fee below $25,000 and 0.35% annually above that.