What does AI recommend for robo-advisors and investing apps?

Betterment has taken the top spot in AI recommendations for robo-advisors, frequently praised for its ease of use and goal-based planning tools. This climb comes as competitor Fidelity lost its early lead, while Wealthfront surged to become the consistent number two choice.

Which robo-advisors and investing apps brands appear most in AI answers?

Across 3,595 AI responses, Fidelity Investments is mentioned most, named in 59% of them, followed by Betterment (52%) and Charles Schwab (50%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 3,595 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best robo-advisors and investing apps, according to AI

Data as of Aug 25, 2026 · Based on 3,595 AI responses · See how Parse measures this

Robo-Advisors and Investing Apps

260 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Robo-Advisors and Investing Apps, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	Fidelity InvestmentsDropped from its #1 spot but remains a top recommendation for brokerage apps.	Dropped from its #1 spot but remains a top recommendation for brokerage apps.	59%
2	BettermentNow #1, praised as a great all-around choice for beginners and goals.	Now #1, praised as a great all-around choice for beginners and goals.	52%
3	Charles Schwab		50%
4	WealthfrontStrongly gaining, known for tech-forward automation and advanced tax optimization features.	Strongly gaining, known for tech-forward automation and advanced tax optimization features.	46%
5	Vanguard Investments Canada		44%
6	SoFiOften cited for providing access to human financial planners at no extra cost.	Often cited for providing access to human financial planners at no extra cost.	24%
7	Robinhood		10%
8	M1 FinanceFrequently recommended for its unique 'Pie' system for customized, automated portfolios.	Frequently recommended for its unique 'Pie' system for customized, automated portfolios.	9%
9	AcornsConsistently mentioned for its 'round-up' feature, making it great for micro-investing.	Consistently mentioned for its 'round-up' feature, making it great for micro-investing.	7%
10	Interactive Brokers		5%
11	Morgan Stanley		4%
12	Schwab Asset Management		4%
13	Ally		4%
14	Blackrock		3%
15	NerdWallet		3%
16	Investopedia		2%
17	VanguardRose in prominence since late 2025, praised for its low-cost indexing philosophy.	Rose in prominence since late 2025, praised for its low-cost indexing philosophy.	2%
18	Bankrate		2%
19	State Street		2%
20	Stash		1%
21	Experian		1%
22	Merrill Edge		1%
23	Webull		1%
24	The White Coat Investor		1%
25	SmartAsset		<1%
26	Public		<1%
27	Carry		<1%
28	Raisin		<1%
29	Kiplinger		<1%
30	Sarwa		<1%
31	ETNAsoft		<1%
32	Quicken		<1%
33	I Will Teach You to Be Rich		<1%
34	Forbes		<1%
35	Bangor University		<1%
36	Investing.com		<1%
37	JPMorgan Chase		<1%
38	BNY Mellon		<1%
39	Merrill		<1%
40	Wealthsimple		<1%
41	The Motley Fool		<1%
42	U.S. News & World Report		<1%
43	The Investors Podcast		<1%
44	Johnson Wealth & Income Management		<1%
45	Wikipedia		<1%
46	Fincart		<1%
47	Morningstar		<1%
48	Interactive Advisors		<1%
49	Empower		<1%
50	Ameriprise Financial		<1%
51	Ellevest		<1%
52	Reddit		<1%
53	Seeking Alpha		<1%
54	Physician Side Gigs		<1%
55	LPL Financial		<1%
56	Farther		<1%
57	Axos Bank		<1%
58	Moomoo		<1%
59	Comcast Corporation		<1%
60	Mercer Advisors		<1%
61	Plancorp		<1%
62	Firstrade		<1%
63	National Assembly of State Arts Agencies		<1%
64	iCapital Network		<1%
65	TIAA		<1%
66	Amuni Financial		<1%
67	Yahoo		<1%
68	Bank of America		<1%
69	Federal Deposit Insurance Corporation		<1%
70	American Express		<1%
71	Citi		<1%
72	Medical Economics		<1%
73	Alphabet		<1%
74	Thrivent		<1%
75	CIT		<1%
76	Wells Fargo		<1%
77	PATH		<1%
78	Unbiased		<1%
79	Diversification		<1%
80	Cultivated Knowledge		<1%
81	Questrade		<1%
82	Baird Wealth		<1%
83	Fisher Investments		<1%
84	Mezzi		<1%
85	Money Smart Guides		<1%
86	Arta Finance		<1%
87	Charles Schwab thinkorswim		<1%
88	Finance Dispatch		<1%
89	Wells Fargo Advisors		<1%
90	Kubera		<1%
91	Fulton Bank		<1%
92	Raymond James		<1%
93	Saxo Bank		<1%
94	Money Management		<1%
95	Recruit Holdings		<1%
96	Best Robo Advisors		<1%
97	Avidian Wealth		<1%
98	Navy Federal Credit Union		<1%
99	WealthQB		<1%
100	TD Ameritrade		<1%