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How AI describes Forrester

Data as of Aug 22, 2026 · Based on 3,217,391 AI responses across 10,683 prompts · See how Parse measures this

Forrester logoForresterforrester.com

Forrester provides Total Experience research showing how brand, customer, and employee experiences intersect to drive growth and helps organizations identify disconnects and prioritize actions with the greatest revenue impact. Through a unique continuous guidance model that blends research, consulting, and live events, Forrester equips leaders with the latest trends, data, and frameworks to act quickly and decisively. It also offers AI-powered tools and products such as Forrester AI in Teams and The Forrester Wave across technology, marketing, and risk disciplines to support enterprise-wide decision-making.

Products and subbrands
  • Forrester Bold

Parse Score

58.5

#6 of 171 in B2B Market & Sales Intelligence Tools

Strength67
Reach49
Authority0

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Tone of voice

43% of how AI describes Forrester reads positive.

Words AI uses

AI reaches for strong · best · excellent when it describes Forrester.

Rivals

Gartner is the brand AI weighs against Forrester most.

Sources

forrester.com shapes more of what AI says about Forrester than any other source, at 31% of its citations.

blog.hubspot.com · boardroompulse.com · daasity.com · grouglobal.com

AI questions where Forrester appears

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The market map

B2B Market & Sales Intelligence Tools →
10%20%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →ZoomInfoCognismAlphaSenseSimilarWebApolloGartnerLinkedInStatistaKlueForresterCrayonCrunchBaseCB InsightsSemrush

Where AI ranks Forrester

B2B Market & Sales Intelligence Tools#6
#55
#70
#96
#122
Gartner logoGartner

  • Excerpts where Forrester appeared in the AI's answer

    Google AI Mode · excerpt
    Forrester Research — Best for B2B, Tech, and Customer Experience (CX) . If you are a CMO in B2B, enterprise tech, or SaaS, Forrester is peerless.
    Google AI Mode · excerpt
    Forrester : Strong focus on customer-obsessed competitive strategy, B2B/B2C tech, and digital marketing landscapes.