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BrandsFRAM

How AI describes FRAM

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

FRAM logoFRAMfram.com

FRAM manufactures and sells automotive filtration and maintenance products, including oil filters, engine and cabin air filters, and related fluids, with product lines such as Synthetic Endurance, Titanium, Ultra Synthetic, and Extra Guard. The company provides online shopping and customer resources, including a Vehicle Maintenance Center, knowledge base, and how-to videos to help customers choose and use filtration products and perform maintenance tasks. With a history dating back to 1934, FRAM is part of First Brands Group LLC and engages in racing sponsorships (e.g., SRX Racing) to showcase its filtration technology.

Parse Score

70.5

#7 of 64 in Fuels and Vehicle Maintenance Products

Strength67
Reach49
Authority48

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Sources

youtube.com shapes more of what AI says about FRAM than any other source, at 16% of its citations.

google.com · fram.com · walmart.com · alibaba.com

AI questions where FRAM appears

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The market map

Fuels and Vehicle Maintenance Products →
10%20%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →Jealous DevilFOGO CharcoalB&B CharcoalKamado JoeRoyal OakCatacleanCloroxMobilThe Good CharcoalFRAMRisloneWIX FiltersCRC IndustriesK&N Filters

Where AI ranks FRAM

Fuels and Vehicle Maintenance Products#7

  • Excerpts where FRAM appeared in the AI's answer

    Google AI Mode · excerpt
    Fram Ultra Synthetic : Features a robust, dual-layer synthetic media that offers exceptional micro-particle efficiency
    ChatGPT Search · excerpt
    FRAM Ultra Synthetic — Excellent filtration and good value for a daily-driven truck.