Data as of Aug 25, 2026 · Based on 1,699 AI responses · See how Parse measures this
Fuels and Vehicle Maintenance Products
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Jealous Devil now leads the conversation for premium charcoal, finishing the six-month window as the most-mentioned brand overall. The AI's focus has also broadened significantly, with automotive maintenance products like oil filters and fuel additives carving out significant space on a leaderboard previously dominated by grilling brands.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Now #1, praised for high heat, low ash, and large chunks. | 32% | |
| 2 | A top premium competitor, especially for kamado grills and long cooks. | 29% | |
| 3 | Gaining ground as a quality mid-range alternative to top premium brands. | 26% | |
| 4 | 18% | ||
| 5 | A consistent recommendation for 'best value' in natural lump charcoal. | 17% | |
| 6 | Emerged as the dominant recommendation for catalytic converter cleaners. | 16% | |
| 7 | 16% | ||
| 8 | A new top contender for synthetic oil filters, often citing 'Extended Performance'. | 16% | |
| 9 | 15% | ||
| 10 | Frequently mentioned, especially its 'Ultra Synthetic' line for extended oil changes. | 15% | |
| 11 | 12% | ||
| 12 | A strong new entrant for high-quality, durable oil filters. | 12% | |
| 13 | 12% | ||
| 14 | 11% | ||
| 15 | 7% | ||
| 16 | 7% | ||
| 17 | 7% | ||
| 18 | 7% | ||
| 19 | 6% | ||
| 20 | A rising player in waterproof and stormproof fire starting tinder. | 6% | |
| 21 | 6% | ||
| 22 | 6% | ||
| 23 | 6% | ||
| 24 | 6% | ||
| 25 | 5% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
youtube.com is the page AI reaches for most here, cited in 49% of analyzed answers.
Appeared in November 2025 and became the dominant recommendation for its prompt by December.
Emerged as a top contender since November 2025, consistently ranking highest for this prompt.
Dropped from #1 overall in October 2025 to #11 by March 2026.
“A default top recommendation for 'best charcoal' in late 2025.” → “A more qualified choice, specifically as the 'best briquette' or 'budget' option in 2026.”
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 32% | 27% | ||
| 29% | 11% | ||
| 0% | 14% | ||
| 21% | 12% | ||
| 4% | 14% |
The two models disagree most about Kamado Joe (ChatGPT #4, Google #21) and Pyro Putty (ChatGPT #19, Google #3).
Jealous Devil now leads the conversation for premium charcoal, finishing the six-month window as the most-mentioned brand overall. The AI's focus has also broadened significantly, with automotive maintenance products like oil filters and fuel additives carving out significant space on a leaderboard previously dominated by grilling brands.
Across 1,699 AI responses, Jealous Devil is mentioned most, named in 32% of them, followed by FOGO Charcoal (29%) and B&B Charcoal (26%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,699 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
While Kingsford was the top recommendation in October 2025, the AI's answer quickly shifted to favor premium lump charcoal brands. Since November,
Jealous Devil and
FOGO Charcoal have been consistently positioned as 'best overall,' with
cited for value and for briquettes.
While Kingsford was the top recommendation in October 2025, the AI's answer quickly shifted to favor premium lump charcoal brands. Since November,
Jealous Devil and
FOGO Charcoal have been consistently positioned as 'best overall,' with cited for value and for briquettes.
For this specific query about premium lump charcoal, AI responses have been remarkably consistent, with FOGO Charcoal and dominating the recommendations from November 2025 through early 2026. and are regularly mentioned as strong alternatives for long cooks and good flavor.
Brands mentioned
Brands mentioned
For this specific query about premium lump charcoal, AI responses have been remarkably consistent, with FOGO Charcoal and
Jealous Devil dominating the recommendations from November 2025 through early 2026.
B&B Charcoal and
Kamado Joe are regularly mentioned as strong alternatives for long cooks and good flavor.
The market map