Data as of Aug 16, 2026 · Based on 3,131,739 AI responses across 10,525 prompts · See how Parse measures this
HOKA designs and sells athletic footwear and apparel for running and active lifestyles, including road and trail running, hiking, walking, gym, and lifestyle activities. The site offers shopping tools and services such as a Shoe Finder, a store locator, and a membership program. Products are available in men’s, women’s, and kids’ lines with options like wide sizes and orthopedic features.
How AI talks about HOKA
Nearly every recommendation names HOKA as the pick.
Tone of voice
78% of how AI describes HOKA reads positive.
Words AI uses
AI reaches for maximum cushioning · comfortable · slip-resistant when it describes HOKA.
Rivals
Brooks Running is the brand AI weighs against HOKA most, and it leads on plantar fasciitis support for standing.
Sources
google.com shapes more of what AI says about HOKA than any other source, at 11% of its citations.
runrepeat.com · reddit.com · youtube.com · outdoorgearlab.com
The market map
Supportive Non-Slip Work Shoes →Excerpts where HOKA appeared in the AI's answer

HOKA Bondi SR — The slip-resistant version of Hoka’s ultra-plush road shoe

HOKA Bondi SR ($150-$180) features high-stack cushioning for maximum impact absorption on hard hospital floors, combined with a specialized slip-resistant outsole.
Excerpts where HOKA appeared in the AI's answer

HOKA took their ultra-plush Bondi running shoe, added a water-resistant leather upper, and slapped a slip-resistant outsole that meets industry standards.

Hoka Bondi SR (around $170) are praised for their plush cushioning and superior slip-resistant outsoles
Excerpts where HOKA appeared in the AI's answer

HOKA Clifton 10 – If you find the Bondi too bulky or "mushy," the Clifton offers substantial shock absorption in a lighter, more nimble frame.

HOKA Clifton Go to product viewer dialog for this item. (such as the Clifton 10 Go to product viewer dialog for this item. ) offers a slightly lighter, more streamlined athletic feel
Excerpts where HOKA appeared in the AI's answer

Hoka Bondi SR adapts this plush comfort into a dedicated work shoe. It features a slip-resistant rubber outsole, water-resistant leather upper, and a supportive, cushioned midsole

HOKA Bondi SR (approx. $160-$180): Ranked as the best for maximum cushion and slip resistance
Excerpts where HOKA appeared in the AI's answer

Hoka Speedgoat 7 (Best Max-Cushion Option): Widely adopted as a favorite trail runner for hikers, the Speedgoat 7 features a thick, highly shock-absorbing midsole

HOKA Speedgoat 7 — Best Max-Cushion for Steep Rocks . Though technically a trail runner, its plush bouncy midsole and sticky Vibram Megagrip outsole with aggressive 5 mm lugs make it a favorite for technical, slippery, or rock-strewn terrain.
Excerpts where HOKA appeared in the AI's answer

HOKA provides an inherently generous toe box and dedicated wide sizes in sleek, modern colorways.

HOKA (Best for Trendy Athleisure & Running ): HOKA has conquered streetwear and the running world alike. Popular max-cushion models like the HOKA Clifton 10 come in dedicated wide (2E) options.
Excerpts where HOKA appeared in the AI's answer

HOKA Bondi SR : Known for maximum cushioning, this shoe features a plush EVA midsole and a slip-resistant outsole designed for hospital and lab environments.

HOKA Bondi SR – One of the most recommended shoes for healthcare and lab environments