Data as of Aug 25, 2026 · Based on 1,734 AI responses · Shares cover the last 30 days · See how Parse measures this
Sports Footwear and Basketball Gear
Parse
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| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Dominant in basketball and workout queries, especially with its Metcon line. | 70% | |
| 2 | Consistently mentioned for running shoes, particularly for stability and budget-friendly options. | 45% | |
| 3 | Frequently cited for running shoes, offering both affordable and stability-focused models. | 43% | |
| 4 | A fast-rising contender, frequently cited for basketball and affordable running shoes. | 42% | |
| 5 | 41% | ||
| 6 | A mainstay for running shoes, appearing in both affordable and stability queries. | 33% | |
| 7 | Praised for maximal cushioning, often suggested for comfort and flat-footed runners. | 32% | |
| 8 | 23% | ||
| 9 | Increasingly recommended for workout shoes that blend cardio comfort with stability. | 19% | |
| 10 | 19% | ||
| 11 | A primary alternative to | 17% | |
| 12 | 9% | ||
| 13 | 8% | ||
| 14 | 7% | ||
| 15 | 7% | ||
| 16 | 7% | ||
| 17 | 6% | ||
| 18 | 5% | ||
| 19 | 5% | ||
| 20 | 4% | ||
| 21 | 3% | ||
| 22 | 3% | ||
| 23 | 3% | ||
| 24 | 3% | ||
| 25 | 2% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
runrepeat.com is the page AI reaches for most here, cited in 62% of analyzed answers.
Moved from #7 to #2 in overall mentions between October 2025 and March 2026.
Dropped from #2 to #5 in overall mentions between October 2025 and March 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 61% | 44% | ||
| 42% | 34% | ||
| 34% | 34% | ||
| 34% | 23% | ||
| 26% | 22% |
The two models disagree most about Puma (ChatGPT #22, Google #10) and Reebok (ChatGPT #12, Google #24).
Across 1,734 AI responses, Nike is mentioned most, named in 70% of them, followed by Asics (45%) and New Balance (43%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,734 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI assistants consistently recommend stability and motion control shoes for this query. Between October 2025 and March 2026, Brooks and HOKA were the top two cited brands, with models like the Brooks Adrenaline GTS and
HOKA Arahi frequently named for their support and cushioning.
What are the best running shoes for a person with flat feet who primarily runs on pavement?
AI assistants consistently recommend stability and motion control shoes for this query. Between October 2025 and March 2026, Brooks and HOKA were the top two cited brands, with models like the Brooks Adrenaline GTS and
HOKA Arahi frequently named for their support and cushioning.
Responses for affordable running shoes saw a shift between October 2025 and March 2026. Initially, Brooks was the top recommendation, but Nike, , and gained prominence in later months. AI assistants often suggest finding deals on previous-year models from major brands.
What are the best affordable running shoes under $100?
Responses for affordable running shoes saw a shift between October 2025 and March 2026. Initially, Brooks was the top recommendation, but Nike,
adidas, and
Asics gained prominence in later months. AI assistants often suggest finding deals on previous-year models from major brands.
The market map
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