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How AI describes Ipsos

Data as of Aug 22, 2026 · Based on 3,217,391 AI responses across 10,683 prompts · See how Parse measures this

Ipsos logoIpsosipsos.com

Ipsos is one of the world's leading market research companies that provides reliable information about society, markets and people to help the world make better decisions. It serves thousands of clients across 90 markets and operates a large proprietary panel of millions of authenticated respondents. Through platforms such as Ipsos iSay and the Insights Hub, it delivers insights, publications, surveys and data-driven research for organizations.

Parse Score

70.0

#18 of 171 in B2B Market & Sales Intelligence Tools

Strength62
Reach55
Authority43

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Tone of voice

66% of how AI describes Ipsos reads positive.

Words AI uses

AI reaches for excellent · strong · comprehensive when it describes Ipsos.

Sources

ipsos.com shapes more of what AI says about Ipsos than any other source, at 28% of its citations.

nuundigital.com · brandspeak.co.uk · bestforecommerce.com · en.wikipedia.org

AI questions where Ipsos appears

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The market map

B2B Market & Sales Intelligence Tools →
10%20%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →ZoomInfoCognismAlphaSenseSimilarWebApolloGartnerLinkedInStatistaKlueForresterCrayonCrunchBaseCB InsightsSemrushIpsos

Where AI ranks Ipsos

B2B Market & Sales Intelligence Tools#18

  • Excerpts where Ipsos appeared in the AI's answer

    Google AI Mode · excerpt
    Ipsos — Best for Rigorous Methodology and Custom Consumer Research . If your competitive analysis requires custom primary research
    Google AI Mode · excerpt
    Ipsos : Best for comprehensive brand positioning, creative testing, and public opinion/market trends .

  • Excerpts where Ipsos appeared in the AI's answer

    Google AI Mode · excerpt
    Ipsos / Kantar : Global powerhouses for primary research, brand health tracking, and deep psychographic consumer insights.
    Google AI Mode · excerpt
    Ipsos / Kantar : Best when your market entry requires deep primary consumer research, brand perception tracking, cultural nuance mapping, and local market attitude polling.

  • Excerpts where Ipsos appeared in the AI's answer

    ChatGPT Search · excerpt
    Ipsos Healthcare Patient Experience – Provides CAHPS-certified survey services and patient experience consulting.
    ChatGPT Search · excerpt
    Ipsos — CAHPS expertise, patient experience measurement, healthcare research.

  • Excerpts where Ipsos appeared in the AI's answer

    Google AI Mode · excerpt
    Ipsos Luxury Mystery Shopping : As part of one of the largest global market research firms, Ipsos has a dedicated luxury practice
    Google AI Mode · excerpt
    Ipsos: A major market research firm that provides mystery shopping services for various sectors, including high-end hotel chains.