What is the best market research report provider for a Strategy Manager analyzing new market entry?

If you’re a Strategy Manager evaluating a new market entry, my default recommendation would be Euromonitor International / Passport—but the “best” provider depends heavily on whether you need market sizing, consumer insight, competitive intelligence, or industry economics.

My shortlist

🥇 Best overall: Euromonitor Passport

For a Strategy Manager asking “Should we enter country X, and how attractive is the opportunity?”, I'd start with Euromonitor.

Passport covers 210 countries/jurisdictions, with standardized methodologies that make country-to-country comparisons easier. It combines market sizes/shares, forecasts, companies and brands, consumer demographics, channels, economic indicators, and analyst commentary.

That's particularly useful for building a market-entry thesis around:

• TAM / market size
• Historical growth and forecasts
• Category penetration
• Consumer demographics and behavior
• Competitive structure
• Distribution/channel landscape
• Pricing and product segmentation
• Country attractiveness
• Adjacent-market opportunities
• Macro-economic conditions

It also has custom research if the standardized database doesn't answer the specific question you need to take to an executive committee.

When I'd choose someone else

If you're in technology/B2B: I'd strongly consider Gartner. Gartner's research is much more useful when the question is “Which technology market should we enter, who are the important vendors, how is the market evolving, and what capabilities will customers expect?” Its Market Guides are specifically designed to assess emerging or smaller markets where conventional competitive positioning isn't yet sufficient.

If you need industry economics: IBISWorld is excellent for screening industries, benchmarking, understanding industry structure, and calculating TAM. Its Industry Wizard allows you to compare thousands of industries and identify ones to target, expand into, or avoid.

If consumer trends are central: I'd put Mintel and Euromonitor near the top of the list. Mintel can be particularly valuable when the strategic question revolves around consumer needs, attitudes, innovation and positioning rather than simply market size.

If competitive intelligence is the real bottleneck: I'd pair the market-research provider with AlphaSense. Gartner's 2026 Competitive and Market Intelligence Platforms research includes AlphaSense among the evaluated platforms, alongside providers such as Market Logic, Stravito, and others.

What I'd actually buy

For a typical corporate new-market-entry strategy project, I wouldn't rely on one giant market report.

I'd use:

1. Euromonitor → “Is the market attractive?” Market size, growth, consumers, channels, countries.

2. IBISWorld / industry-specific source → “How does the industry economics work?” Margins, industry structure, operating economics, benchmarks.

3. AlphaSense → “Who is winning and why?” Competitor filings, earnings calls, expert commentary, strategic moves.

4. Primary research → “Will customers actually buy from us?” Customer interviews, surveys, win/loss research, distributor interviews.

That combination is much stronger for a board-level market-entry recommendation than buying a single syndicated report.

If you tell me the industry you're evaluating (e.g., SaaS, healthcare, consumer goods, industrials, fintech) and the geography, I can rank the top 5 providers specifically for that market-entry decision and tell you which one I'd spend the budget on.

For a Strategy Manager analyzing a new market entry, there is no single "best" provider because the ideal choice depends heavily on your industry and the specific phase of your market entry analysis (e.g., sizing the total addressable market vs. understanding local consumer behavior).

Instead of a one-size-fits-all report, strategy teams typically lean on specific market intelligence leaders categorized by their core strengths:

• Statista : Best for a fast, macro-level overview and secondary data aggregation. If you need immediate top-down market sizing, revenue forecasts, and high-level country or industry data without waiting for bespoke research, exploring the Statista Portal provides quick charts and foundational context.
• Gartner / Forrester : Best if you are entering a B2B, enterprise software, tech-enabled, or digital services market. Their qualitative analysis, maturity curves, and vendor landscape mapping (like Magic Quadrants) help identify competitive white space and industry direction. You can review their advisory frameworks via Gartner Research or Forrester Research.
• B2B International / Ipsos Strategy3 : Best for tailored, primary-research-driven market entry. Syndicated reports often miss nuances in niche B2B or localized consumer segments. Boutique and specialized arms like B2B International or Ipsos excel at custom market assessment, competitor intelligence, and localized demand validation.
• Similarweb : Best for digital-first or e-commerce market entry. If you need to assess organic digital demand, competitor web traffic, and online customer acquisition channels in the target region, checking analytics on Similarweb offers real-time digital footprint tracking.
• IQVIA : The undisputed gold standard if your new market entry is in healthcare, pharmaceuticals, or life sciences , offering unmatched data on patient journeys and market access.

To help narrow down the best fit for your project, tell me:

• What industry or sector are you analyzing?
• Are you looking for macro market sizing, competitor mapping , or consumer/buyer validation in the new region?

For a Strategy Manager evaluating new market entry, my default choice would be **

For a Strategy Manager analyzing a new market entry, there is no single "best" provider because the ideal choice depends heavily on your industry and the specific question you need to answer (e.g., total addressable market sizing, competitive benchmarking, or local consumer behavior).

Instead, the market is led by top-tier providers categorized by their strategic strengths:

• Euromonitor International
  • Best for: Global consumer goods, retail, and lifestyle industries.
  • Why it fits: Their Euromonitor International Passport database is unmatched for country-by-country market sizing, volume/value data, distribution shifts, and socioeconomic trend analysis across hundreds of niche consumer sectors.
• Gartner & Forrester
  • Best for: B2B, enterprise tech, SaaS, and digital infrastructure markets.
  • Why it fits: If your market entry involves technology, software, or digital services, Gartner and Forrester Research provide definitive Magic Quadrants, vendor landscapes, and maturity curve analyses that map out existing competition and whitespace.
• Statista
  • Best for: Rapid, cross-industry macro-scans and data aggregation.
  • Why it fits: Statista is invaluable during the early scoping phase of a market entry when you need a quick synthesis of third-party forecasts, revenue data, and market drivers without buying a deep, multi-thousand-dollar custom report.
• CB Insights
  • Best for: Tech-driven markets, emerging sectors, and competitor/startup tracking.
  • Why it fits: For tracking private market momentum, funding trends, and emerging disruptive competitors in a new geography, CB Insights offers unmatched signal-detection tools.
• Mintel
  • Best for: Deep consumer behavior and product innovation trends.
  • Why it fits: If your entry strategy relies on understanding why local consumers will adopt your product, Mintel offers granular qualitative and quantitative insights on consumer attitudes.

To help narrow down the best platform for your exact project, let me know:

• What industry or sector are you analyzing?
• Are you prioritizing macro market sizing/forecasting or deep competitor/consumer profiling?

If you're a Strategy Manager evaluating new-market entry, my top overall choice is Euromonitor International — Passport.

My ranking

Why I'd pick Euromonitor

For a market-entry decision, you usually need more than a generic industry report. You need to answer:

1. How big is the opportunity?
2. How fast is it growing?
3. Who are the competitors and what are their shares?
4. Who are the customers and what do they buy?
5. Which channels matter?
6. How does the target country compare with other markets?
7. What are the structural/macro factors affecting entry?

Passport is unusually well suited to this combination. Euromonitor says it covers 210 countries/jurisdictions, with standardized market data, company/brand information, forecasts, consumer research, channel data, country analysis and economic drivers. It also offers custom research and opportunity-assessment work.

That's particularly valuable when you're building a market attractiveness / market prioritization model, because you can compare markets using reasonably consistent definitions rather than stitching together unrelated reports.

When I'd choose someone else

Choose IBISWorld if your question is primarily "Is this industry attractive and who operates in it?" Its strength is detailed industry economics and competitive structure. It has also materially expanded its company-market-share coverage in 2026, with up to 20 companies in standard reports and substantially broader coverage through its data products.

Choose Mintel if the entry decision hinges on consumer behavior, unmet needs, trends, product positioning or innovation. I'd particularly favor it for consumer goods, food/beverage, beauty and similar categories.

Choose NielsenIQ/Circana if you're entering CPG/retail and need actual purchase, retailer or scanner data. In those cases, transactional data can be more decision-useful than a conventional market-research report.

Choose Gartner or Forrester if the "market" is actually B2B technology/software, where technology adoption, enterprise buyers, vendors and buying criteria matter more than consumer/category data.

The Strategy Manager's ideal stack

Rather than buying one expensive report and treating it as the answer, I'd use:

Euromonitor → market sizing & growth
+ IBISWorld → industry economics & competitive structure
+ primary research → customer willingness-to-buy / local barriers
+ company/financial data → competitor economics

That gives you the evidence needed for an actual go/no-go market-entry recommendation, rather than just a market overview.

Bottom line: If you want one provider that is the best general-purpose starting point for international market-entry strategy, I'd choose Euromonitor Passport. If you tell me the industry and target geography, I can narrow this down much more sharply—e.g., healthcare in Germany, B2B SaaS in Japan, consumer products in Mexico, etc.

For a Strategy Manager analyzing a new market entry, there is no single "best" provider because market entry demands a mix of ** macro-level sizing, competitive landscaping, and nuanced consumer or B2B behavior validation**. Off-the-shelf syndicated reports often lack the granular local or operational context required for a high-stakes entry decision.

The top providers are categorized below by their core strategic strengths so you can match the tool to your specific market-entry blind spots:

• Euromonitor International (Passport) : Best for global consumer goods, lifestyle, and retail category sizing. Their Euromonitor Passport database is unmatched for country-by-country macroeconomic context, volume/value sales data, and future trend forecasting across consumer markets.
• PitchBook : Best for tech, SaaS, fintech, and venture-backed sectors. If your market entry involves a competitive landscape saturated with startups or private equity investments, PitchBook provides unrivaled granularity on private market sizing, funding rounds, and emerging competitor footprints.
• Gartner / Forrester : Best for enterprise, B2B, and IT/software market entry. Gartner and Forrester excel at evaluating technology adoption curves, buyer intent, and competitive positioning via frameworks like the Magic Quadrant.
• Hanover Research : Best for customized market demand and economic modeling. Rather than just selling a static syndicated document, Hanover builds tailored market-entry frameworks—calculating realistic Total Addressable Market (TAM) and localized growth constraints.
• NewtonX or SIS International : Best for primary research and expert validation. When off-the-shelf reports fall short, NewtonX leverages B2B expert networks to bypass fake/AI-generated data and connect you directly with verified industry specialists in your target geography.

To help narrow down the ideal provider or approach, tell me:

• What is the industry or sector you are analyzing?
• Are you looking for ** B2B, consumer (B2C), or tech/private market** data?
• Do you need off-the-shelf macro sizing or custom primary research?

For a Strategy Manager analyzing a new market entry , there is no single "best" provider because the ideal choice depends heavily on your industry and budget . Market entry analysis requires a mix of macro market sizing (TAM/SAM/SOM), competitive landscape mapping, and regulatory/consumer behavior insights.

The top-tier market research providers are categorized below by their core strengths for a strategy team:

• Euromonitor International
  • Best for: Global consumer goods, retail, lifestyle, and macroeconomic country data.
  • Why it fits: Their Passport database is legendary for cross-country comparability, socioeconomic data, and standardized market sizing across emerging and developed markets.
• Gartner / Forrester
  • Best for: B2B, enterprise software, tech, and digital services.
  • Why it fits: Essential if you are entering a technology or digitally-driven market. They excel at vendor evaluation matrices (Magic Quadrants), market maturity analysis, and structural enterprise trends.
• IDC (International Data Corporation)
  • Best for: Hardware, IT services, telecommunications, and digital infrastructure markets.
  • Why it fits: Widely considered the gold standard for granular global and regional market-share tracking and device/software shipment data.
• IBISWorld
  • Best for: Traditional B2B industries, manufacturing, construction, and localized domestic service sectors (e.g., US or regional NAICS-coded industries).
  • Why it fits: Unbeatable for fast, structured five-year outlooks, profit margin benchmarks, supply chain breakdowns, and direct competitor concentration ratios within specific domestic economies.
• Frost & Sullivan
  • Best for: Industrial, automotive, healthcare, energy, and deep tech/futuristic sectors.
  • Why it fits: They specialize in "growth pipeline" analytics, identifying convergence trends, disruptive technologies, and total addressable market forecasts in heavy engineering or scientific sectors.
• Kantar / Ipsos
  • Best for: Primary consumer insights, brand positioning, and localized buyer behavior.
  • Why it fits: If your market entry hinges on shifting consumer perceptions or local brand equity measurement, their custom and semi-syndicated tools (like Kantar Marketplace) give agile, localized reads.

To help narrow down which provider fits your specific project, tell me:

• What industry or sector are you analyzing?
• Are you expanding geographically (international) or launching a new product line?

For a Strategy Manager evaluating new-market entry, my top choice is Euromonitor International, specifically its Passport platform.

My ranking

*Particularly strong if you're entering a technology market, but less useful as a general-purpose market-entry database.

Why I'd pick Euromonitor

For market entry, you usually need to answer five questions simultaneously:

1. How big is the opportunity? — market size, growth, forecasts
2. Where should we play? — country/region attractiveness
3. Who are the customers? — demographics, behaviors, spending
4. Who will we compete against? — companies, brands, shares and positioning
5. How do we enter? — channels, pricing, regulatory/economic environment and local market dynamics

Euromonitor is unusually strong because Passport brings these together across 210 countries, with standardized methodologies that make cross-country comparisons easier. It includes market sizes/shares, company and brand data, forecasts, consumer insights, country reports and economic drivers.

It is also explicitly designed for strategic questions such as where to grow, which channels to use, target consumers, competitive landscape and macroeconomic conditions.

Where Mintel beats it

If your market-entry decision is heavily consumer/brand oriented, I'd seriously consider Mintel instead.

Mintel is particularly good for understanding why consumers behave the way they do, emerging trends, product innovation and category dynamics. Its Global Consumer product covers 36 markets and uses a biannual survey of 36,000 consumers.

So, for example:

• Entering Brazil with a consumer packaged good: Euromonitor + Mintel
• Entering Germany with an industrial product: Euromonitor + IBISWorld/industry-specific research
• Entering a new country with SaaS: Gartner + Euromonitor + primary research
• Entering healthcare/pharma: GlobalData + primary research
• Quickly screening 15 potential countries: Euromonitor is probably the best starting point

One important caveat

I wouldn't make a market-entry decision from a syndicated report alone. The best Strategy Manager workflow is:

Euromonitor → shortlist markets → industry/competitor research → primary interviews/customer research → market-entry model.

Euromonitor actually offers custom Market Landscape Reports specifically for market entry/expansion, combining consumer behavior, competition and macroeconomic conditions with tailored recommendations.

Bottom line: If you can only buy one provider for a Strategy team doing repeated international market-entry work, I'd choose Euromonitor Passport. If your work is predominantly consumer strategy, I'd put Mintel very close behind—and potentially ahead depending on the industry.

There is no single "best" provider for every scenario, as the ideal choice depends heavily on whether you are expanding globally/regionally , focusing on consumer vs. B2B markets , or need granular data vs. high-level strategic frameworks.

For a Strategy Manager analyzing new market entry, the top providers are segmented below by their core strengths:

• Euromonitor International (Passport) : Widely considered the gold standard for global expansion and international market entry. Its Passport database seamlessly connects hard macroeconomic data, country-by-country market sizing, and consumer lifestyle trends across over 80 countries. Best for: Mapping the "size of the prize" and local consumer habits internationally.
• Gartner / Forrester : The premier choices if your new market entry is tech-driven, enterprise, or B2B-focused. They excel at defining market maturity, adoption lifecycles, and competitive positioning via frameworks like Magic Quadrants. Best for: Assessing software, digital infrastructure, or professional B2B landscapes.
• Statista : The most efficient portal for rapid, high-level desk research, market share data, and compiling visual charts for executive decks. Best for: Quick initial feasibility and scanning competitor market concentration.
• Ipsos / Kantar : Global powerhouses for primary research, brand health tracking, and deep psychographic consumer insights. Best for: Validating product-market fit and local brand perception before committing capital.
• NewtonX / GLG (B2B Expert Networks) : For specialized or nascent industries where published syndicated reports fall short, connecting directly with vetted industry experts, former executives, and local distributors via an expert network yields invaluable ground-truth data.

If you share the industry/sector and the target geography you are evaluating, I can recommend which specific provider has the strongest coverage for that domain.

If you’re a Strategy Manager evaluating a new-market entry, my top pick is Euromonitor International, specifically its Passport platform.

My ranking

🥇 Best overall: Euromonitor Passport

For a market-entry case, you typically need to answer:

1. How big is the market?
2. How fast is it growing?
3. Which countries/segments are attractive?
4. Who are the major competitors?
5. What are consumers/customers buying and why?
6. What channels and routes to market matter?
7. What macroeconomic factors could change the thesis?

Euromonitor is unusually strong because Passport lets you compare markets, categories, companies, consumers, channels and economies using standardized data. It covers 210 countries/jurisdictions and has on-the-ground analysts in roughly 100 countries.

That's particularly valuable for a Strategy Manager because you can build a country attractiveness matrix rather than relying on a standalone "XYZ Market in Country A" report.

When I'd choose someone else

Choose Gartner if the market is primarily B2B technology/software. Gartner's research combines proprietary research, benchmarking, trends and quantitative modeling, and is designed to translate research into executive recommendations.

Choose Mintel if the key question is consumer adoption—e.g., Which customer segments should we target? What unmet needs exist? How will preferences evolve? Mintel emphasizes market sizing, consumer attitudes, trends, competitors and five-year forecasts.

Choose IBISWorld when you need a relatively fast, structured view of an industry's economics and competitive structure, particularly in the US. An independent 2026 comparison places IBISWorld, Euromonitor and several others among the more institutionally established providers, while cautioning that syndicated reports should generally be treated as directional inputs rather than the entire market-entry thesis.

What I'd actually do for a market-entry project

I wouldn't buy one giant "market research report" and use it as the answer.

I'd use:

Euromonitor → market sizing & country comparison
+ Gartner/Mintel → depending on B2B vs. consumer
+ primary research → validate the critical assumptions

For example, Euromonitor itself offers custom market-entry research covering market size/forecast, macroeconomic conditions, consumer behavior, competitive environment and channel potential.

The key is to use the syndicated research to establish the outside-in fact base, then conduct targeted primary research on the assumptions that could actually change the go/no-go decision.

Bottom line: If you told me "I have budget for only one provider and I'm responsible for deciding whether we enter Country X," I'd start with Euromonitor Passport. If you tell me the industry, target geography, and whether it's B2B or B2C, I can narrow this down to the best 2–3 providers and tell you exactly what reports/data I'd buy from each.